Tiffany O'Connor
Santa Monica,CA
Summary
Social Media Manager with a versatile background in Talent Acquisition and Account Management across diverse industries, including consumer goods, beauty, wellness, and entertainment. Passionate about photography, marketing, and creative strategy. Proven expertise in creating compelling User-Generated Content (UGC) on multiple social media platforms. Adept at collaborating seamlessly across teams to strategize and implement social strategies to achieve goals. Proven success at cultivating organic growth, engagement, and reach while hitting target KPI's. Ability to understand and adapt to niche target audiences. Proficient in copywriting, editing, trend research, campaign strategies, and community engagement.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Milano Collection
Long Beach, CA
11.2023 - Current
- Full management of multiple social media platforms and original content creation for the company (Instagram, TikTok, YouTube, Facebook and Pinterest)
- Filming and editing original video content for multiple platforms Including TikTok, Reels, and YouTube. Adjusting filming and editing style for each, as well as creating different content for individual platforms.
- Tracking and reporting analytics for all active social media accounts under the business. Using analytics to create monthly reports and to assist in content strategy for future posts.
- Organically grew Instagram following from 126.9K to 130.8K in a 2.5 month tracking period.
- Organically grew TikTok following from 14.1K (Dec. 2023) to 17.2K (as of Feb. 21st 2024)
- Organically grew company's Facebook page following from 73.2K followers (Dec. 2023) to 76.8K followers (Jan. 2024) and to 79.2K followers as of Feb. 21st 2024. Resulting in 8.26% increase from Dec-Feb.
- Achieved 1.1M views on company's TikTok page (Feb 1st - 21st 2024), compared to 959K total views in Jan 2024, and 903K total views in Dec. 2023. Resulting in 21.81% increase from Dec - Feb.
- Building strategic creative marketing and growth plans for maximizing reach, building online presence, driving product sales, and retaining clients/followers.
- Actively conducting market, trend, and competitor research in order to create effective strategies on content creation. Presenting monthly strategies and plans to head of PR and Director for approval.
- Creating marketing strategies to correlate social media content creation with on-going marketing calendar. In order to bring attention to active specials, events, and sales.
- Responsible for conceptualizing set design and styling for product photoshoots. Shooting and editing photos of products for marketing purposes, website usage, and to meet Amazon guidelines for our Amazon shop. (Professional photography, and photo editing).
- Managing all social community engagement, responding to DM's, customer questions, emails, and comments on social media. Maintaining the voice and message of the business.
- Tracking all social performance analytics, creating monthly analytic reports and working cross-functionally with marketing team, customer service, and VP to ensure goals and metrics are being reached.
- Managing and handling influencer partnerships and maintaining relationships for collaborations, gifting, and contracts. Tracking influencer commission reports for monthly payouts. Negotiating partnership deals, as well as researching and presenting potential new influencers in our market to contact.
Social Media Manager (Remote)
White Label TV
Manhattan Beach, CA
01.2022 - Current
- Working directly with Production Coordinators and Executives; Conducting weekly meetings to review calendars and discuss upcoming press/air dates for ongoing series, press conferences and media coverage for our CEO, and projects to ensure effective content planning.
- Utilizing the content bank/drop box created by Production and/or TV network to then select, cut, and post PR, Trailers, and Teasers for all current series, shows, and projects.
- Facilitated effective communication and coordination between internal teams and media executives from partnering studios to align press strategies with social media efforts.
- Partnering with outside production studios to strategize marketing plans to maximize social reach and engagement when new TV series/specials are airing.
- Responsible for running and managing Instagram and Facebook ads - targeting correct audience and reporting analytics.
- Community engagement across social media platforms within the entertainment industry, building company awareness.
- Used Hootsuite to ensure preparation of content for designated dates, optimizing visibility.
- Responsible for designing White Label merchandise including stickers, post cards, new logos, and labels for PR boxes and client gifting. As well as managing gifting and communications with studio partners and executive clients.
- Maintaining corporate image and encapsulating the voice of the company through media posts and copywriting.
- Maintaining posting consistency - 2 story posts per day, and 4 feed posts per week, as well as running with all promotional content in real-time for TV shows, PR, and projects that the company produces.
- Organically grew the company Instagram following by 245% and continuing.
Social Media Manager/Marketing Coordinator
Baldies.Co
Los Angeles, CA
10.2021 - 12.2023
- Managing all social pages, including Instagram, TikTok, LinkedIn, and Facebook. As well as managing Shopify and reporting sales.
- Creating monthly content calendar to ensure consistency of 3 story posts a day, 5 feed posts a week including 1 Instagram reel per week. Weekly posts to LinkedIn.
- Creative directing and styling for quarterly production photoshoots. Including set design and aesthetic. Collaborating directly with photographers prior to shoot days to present plans and styling ideas.
- Creating and editing original UGC for Instagram, TikTok, and LinkedIn.
- Organically grew their online following by 250% and continuing.
- Collaborating with the CEO about re-branding ideas, marketing strategies, driving sales, and community engagement.
- Pitching collaboration ideas to CEO based on market research. Managing brand collaborations, influencer partnerships/outreach, and spearheading new digital marketing strategies. Including creating and organizing giveaway campaigns.
- Quickly adapted to working with a niche demographic in order to connect with audience and engage with the community by following social media trends and researching market competitor insights.
Content Editor (Contract, Part-time)
Team Go, Inc.
Los Angeles, CA
06.2021 - 08.2021
- Contracted to submitting 30+ new events with description and photos into the internal app platform each day.
- Creatively copywriting original descriptions for individual events posted on the app.
- Performed research into trending topics and events in Los Angeles to write clear and accurate information.
- Formatted works correctly to meet publishing guidelines and reduce rejections, as well as met deliverable metrics each week.
- Create, edit, and post new social media feed posts for the app using their internal system.
Social Media Marketing Intern
Advanced Rejuvenation Medical Spa
Westchester, NY
12.2018 - 02.2019
- Responded to all comments and questions from Instagram and Facebook pages promptly to improve engagement and answer FAQ's.
- Managed the spa's social media pages, including posting daily content, running Facebook ads, and writing captions/Facebook posts.
- Created custom advertisements posts for spa specials using Canva and Adobe Photoshop.
- Collaborated with a team to implement marketing campaigns, attract new clients, and grow sales.
Education
Bachelor of Arts - Strategic Communications
The University of Kansas
Lawrence, KS05.2019
Skills
- Microsoft Suite & Google Suite
- Media strategy
- Video editing
- TikTok, Instagram Reels, YouTube
- UGC (User Generated Content)
- Photography
- Community Engagement
- SEO / Keywords Optimization
- Creative Directing/Styling
- Analytics and Reporting
- Market and Trend Research
- Canva
- Email Marketing
- Influencer Partnerships
- Account Management
- Slack, Microsoft Teams
Timeline
Social Media Manager
Milano Collection
11.2023 - Current
Social Media Manager (Remote)
White Label TV
01.2022 - Current
Social Media Manager/Marketing Coordinator
Baldies.Co
10.2021 - 12.2023
Content Editor (Contract, Part-time)
Team Go, Inc.
06.2021 - 08.2021
Social Media Marketing Intern
Advanced Rejuvenation Medical Spa
12.2018 - 02.2019
Bachelor of Arts - Strategic Communications
The University of Kansas