Industrious Brand Strategist offering 5 years of branding experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design strategy and mission alignment, culture development and project management.
Overview
16
16
years of professional experience
Work History
Freelance Brand Strategist
Self Employed Services
04.2023 - Current
Identified appropriate marketing channels and target customers for campaigns.
Created customized marketing materials to increase product awareness.
Conducted primary and secondary research to better understand customer needs and behaviors.
Developed questionnaires and facilitated focus group discussions.
Researched and identified new opportunities for product and brand development.
Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
Head of Purchasing
Avenu Insights & Analytics
07.2019 - 05.2020
Sourced vendors, built relationships, and negotiated prices.
Purchased new products and oversaw inventory stocking and availability.
Coordinated paperwork, updated spreadsheets, and maintained permanent records.
Performed monthly reconciliation of open purchasing orders.
Monitored and evaluated vendor performance to determine compliance with quality standards.
Solved diverse supply chain problems involving numerous sources, logistics, and scheduling factors.
Conducted regular research to identify trends and cost saving opportunities.
Adjusted procedures to maximize department effectiveness.
Cultivated strong relationships with vendors to maintain and improve levels of customer service.
Negotiated pricing and terms with vendors to secure best value for company.
Communicated regularly with suppliers to uphold accountability for quality standards and timely delivery of goods.
Logistics Specialist
United States Navy
08.2009 - 11.2015
Coordinated incoming and outgoing shipments to maintain schedules.
Tracked supply, equipment and product inventory quantities to maintain necessary levels.
Built long-term relationships due to prompt and courteous service.
Issued timely and accurate responses to both internal and external inquiries.
Program Coordinator of Government Purchase Card (P-Card) Program.
Assigned, trained, audited, monitored all purchase cardholders, and approved Officials onboard Marine Corps Air Station Iwakuni, Japan.
Responsible for monitoring canceled funds, ensuring completion of reconciliation, determining eligibility of cardholders, and reporting all discrepancies or inconsistencies relating to upholding laws and regulations of use.
Trained staff and performed semi-annual personnel performance evaluations.
Coordinated detachments/ mission readiness assignments (travel, service location, itinerary) to different locations around U.S
Community Relations Coordinator
United States Navy
05.2009 - 10.2015
Developed and maintained relationships with local organizations to identify volunteer opportunities and resources.
Worked with leadership staff and special committees to define volunteer mission and set standards.
Managed and tracked over 3000 volunteer hours and progress to support accurate documentation.
Worked with program teams to identify and match volunteers with appropriate activities.
Coordinated and implemented special events for volunteer service appreciation.
Recruited and trained new volunteers on volunteer program goals and objectives.
Monitored volunteer performance to enforce compliance with established policies and regulations.
Facilitated regular meetings with volunteers to provide feedback and discuss improvement opportunities.
Developed volunteer policies and procedures, codes of conduct, and volunteer standards.
Advocated for staff members, helping to identify and resolve conflicts.
Developed and monitored employee recognition programs.
Military Outstanding Volunteer Service Medal Recipient from President of the United States of America
Navy and Marine Corps Achievement Medal (2)
National Defense Medal Recipient
Flight Attendant
Pinnacle Airlines
09.2007 - 08.2009
Ensured safety and comfort of customers onboard aircraft.
Verified aircraft and passenger compliance with policies, regulations, and safety guidance.
Resolved passenger conflicts and medical emergencies during flights.
Facilitated communication between flight deck and cabin crew prior to and during flights to promote smooth operations.
Clearly explained and demonstrated safety and emergency procedures to passengers prior to takeoff.
Attended workshops and trainings in customer service, conflict resolution tactics, and safety procedures to keep abreast of all new requirements and procedures.
Greeted passengers, assisted with carry-on baggage storage and delivered onboard announcements.
Performed pre-flight safety checks to verify oxygen masks, life jackets and other emergency equipment in good working order.
Demonstrated proper use of safety equipment and seatbelts to inform and educate passengers prior to takeoff.
Answered passenger questions and provided solutions to issues arising during flights.
Served beverages and food items from refreshment carts and provided information about in-flight offerings to passengers.
Assisted passengers with disabilities by providing wheelchairs and supporting throughout airport to provide excellent customer service.
Relayed updates and information to passengers after confirming key details with pilot.
Collaborated with flight crew to maximize smooth and safe flights.
Demonstrated knowledge of aircraft safety features and emergency equipment.
Education
MBA -
Strayer University
Manassas, VA
06.2019
BBA -
Strayer University
Washington, DC
12.2017
Associate of Arts - Liberal Arts And General Studies
Saint Leo University
Saint Leo, FL
12.2013
Skills
Business Needs Analysis
Target Audience Analysis
Trend Forecasting
Communications Management
Project Management
Client Relationship Management
Timeline
Freelance Brand Strategist
Self Employed Services
04.2023 - Current
Head of Purchasing
Avenu Insights & Analytics
07.2019 - 05.2020
Logistics Specialist
United States Navy
08.2009 - 11.2015
Community Relations Coordinator
United States Navy
05.2009 - 10.2015
Flight Attendant
Pinnacle Airlines
09.2007 - 08.2009
MBA -
Strayer University
BBA -
Strayer University
Associate of Arts - Liberal Arts And General Studies