TIFFANY PEASE
Https://www.linkedin.com/in/tiffanypease/
Summary
Passionate and results oriented leader with a dynamic skillset, specializing in competitive strategies, positioning, and competitive intelligence. Blending a sales background with strategic analysis, enablement, and market dynamics. Experience in high growth tech companies, start ups, SaaS, b2b, GTM.
Overview
18
18
years of professional experience
Work History
Sr Content & Product Marketing Manager Team Lead
MedTrainer
, Remote
02.2021 - 01.2023
- Led a multinational content/ design/ product marketing team
- Evaluated the competitive landscape and developed the competitive strategy/ competitive positioning for the company
- Developed and Maintained Battlecards
- Led product growth through data driven decisions
- Developed my team to achieve their growth goals
- Mentored sales executives to increase MRR
- Excelled in cross functional collaboration between product engineering, sales, marketing, enablement, and CS
- Increased average MRR by 150% through enablement with sales
- Developed Competitive Insights and led sales enablement
- Led GTM strategy and campaign, resulting in 23% increase of time in app
- Developed the strategic positioning and messaging for products that serve multiple use cases and personas
- Collaborated with key stakeholders in cross functional teams
- Established new processes and tech stacks for efficiency and growth
- Negotiated contracts
- Served as the primary approver of content, design, and product marketing
- Ability to manage VP & C level internal stakeholders while demonstrating negotiation, conflict management, escalations, executive communication
- Spearheaded Case Studies
- Attended Industry Events
- Led Webinars
National Renovation Manager
Zillow Group
Irvine
01.2019 - 10.2020
- Ability to adapt to new roles quickly and proficiently
- Launched new markets nationally for Zillow Offers, implementing regional team structure, processes and training
- Negotiated contracts with subcontractors in regional markets
- Worked with cross functional teams across multiple orgs to align goals, implement strategy
- Created and implemented training tools in markets
- Worked with external stakeholders to align deadlines, level of quality
- Worked with internal stakeholders to drive excellence through process, SLA's, and drive expansion of business
- Presented trainings and growth opportunities to real estate professionals both virtually and in-person
Business Consultant
Zillow Group
Irvine
01.2017 - 01.2019
- Created new business for company through Premier Agent
- Consistent top producer
- Ability to adapt to new roles quickly and proficiently
- Provided consultation and education for clients’ marketing needs
- Worked within client budgetary needs
- Recommended products based on clients’ needs and data while maintaining long term goals
- Devised business proposals and forecast reports based on clients yearly goals and marketing trends
- Acted as a data-driven partner to clients by conducting quarterly financial analyses for clients in order to better understand and improve their business operations and returns on investment
- Created custom training material for clients to increase conversion of online generated leads
National Special Products Sales Executive
Zillow Group
Irvine
07.2016 - 12.2017
- Consistently led the company in special product technical sales
- Traveled between all offices to train teammates to understand the product
- Created company wide adoption of messaging/ pitch for special products
- Managed escalation/ retention calls
- Consistently hit 150%+ to target
- Collaborated with technical teams to enhance and direct product improvements
Regional Video Sales Consultant
Zillow Group
Irvine
05.2015 - 06.2016
- Drove Video Product sales (pilot team)
- Influenced product development through customer feedback
- Showed data driven metrics to show adoption, demand
- Consistently hit target goals
- Proved viability of product through sales and demand
Interior Designer/ Owner
Catwalk Interiors
Newport Beach
01.2005 - 06.2015
- Created new business, including multimillion dollar residential & commercial projects
- Led the design vision
- Hired and managed all subcontractors
- Managed timelines to completion of on time schedules
- Managed client relationships
- Managed supply chain for construction materials
- Managed client budgets
- Maintained quality control
Inside Sales Consultant
Zillow Group
Irvine
12.2013 - 05.2015
- Drove new business
- Overcame objections and consistently hit target
- Managed accounts
- Managed escalations
- Upsold existing customers
- Coached real estate agents to drive success
Education
Certification , Product Marketing Alliance -
11.2022
Certification - Competitive Advantage Strategies
Wharton School of Business
06.2021
Professional Negotiations -
CEU , Massachusetts Institute of Technology
11.2018
Entrepreneurial Bootcamp -
Massachusetts Institute of Technology
Cambridge, MA04.2018
Some College (No Degree) - Interior Design
Virginia Commonwealth University
Richmond, VAAssociate of Arts -
Mt San Antonio College
Walnut, CASkills
- Leadership
- Strategic positioning
- Competitive Analysis
- Competitive Messaging
- Negotiations
- Trend Analysis
- Cross functional team leadership
- Project Management
- Budget Management
- Marketing and Sales
- Sales Enablement
- Product Development
- Corporate Strategy
- Product Marketing
- Excellent Communication Skills
References
"Working with Tiffany has been an absolute pleasure. Her attention to detail, ability to connect with others, and present effectively is unparalleled."
"Tiffany has proven to be one of the most incredible assets our team has ever seen. The unique perspectives she carried into our team brought about growth and change that would not have been possible without her tenacity and persistence."
"Tiffany sets a high standard for herself and those around her. During our time working together at Zillow, I was inspired by her ability to strategically influence her clients and peers to perform to the best of their abilities as a result of strong expectation setting and accountability, all driven by her ability to embody the same behaviors in the positions she helped create and grow. I highly recommend Tiffany for any company seeking a strategic, results-focused, and self-motivated business leader."
"Tiffany is strong, smart, and so talented. She always figures out a way to get things done, even when she doesn't have the entire picture or all of the details. Her extensive sales background provides a unique foundation for her marketing methods. One of my favorite things about Tiffany is that she is so supportive of every member of the team and went out of her way to lift them up."
Timeline
Sr Content & Product Marketing Manager Team Lead
MedTrainer
02.2021 - 01.2023
National Renovation Manager
Zillow Group
01.2019 - 10.2020
Business Consultant
Zillow Group
01.2017 - 01.2019
National Special Products Sales Executive
Zillow Group
07.2016 - 12.2017
Regional Video Sales Consultant
Zillow Group
05.2015 - 06.2016
Inside Sales Consultant
Zillow Group
12.2013 - 05.2015
Interior Designer/ Owner
Catwalk Interiors
01.2005 - 06.2015
Certification , Product Marketing Alliance -
Certification - Competitive Advantage Strategies
Wharton School of Business
Professional Negotiations -
CEU , Massachusetts Institute of Technology
Entrepreneurial Bootcamp -
Massachusetts Institute of Technology
Some College (No Degree) - Interior Design
Virginia Commonwealth University
Associate of Arts -
Mt San Antonio College
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