Emily Erdmann-Martin
Charleston,SC
Summary
Strategic and results-oriented Account Executive with 5+ years of full-cycle SaaS sales experience driving revenue growth for technology and wellness brands. Proven success managing high-volume outbound sales, building consultative relationships with decision-makers, and exceeding quota in competitive markets. Skilled at positioning multi-modular SaaS solutions that streamline operations, increase profitability, and deliver measurable business outcomes. Recognized for consistent top-tier performance, adaptability, and an entrepreneurial mindset that thrives in fast-paced, evolving sales environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sales Specialist
Mindbody (Playlist Co.)
Charleston, SC
01.2024 - Current
- Drive new revenue growth by selling AI-powered SaaS solutions designed for SMB and mid-market wellness businesses.
- Manage full-cycle outbound sales: prospecting, discovery, product demos, negotiation, and close.
- Consistently exceed monthly and quarterly targets through value-driven consultative selling.
- Educate business owners on how integrated platforms enhance operational efficiency and client retention.
- Leverage Salesforce and AI-based outreach tools to build and manage pipeline across multiple verticals.
- Collaborate cross-functionally with onboarding and product teams to ensure seamless client success post-sale.
Account Executive
GoCanvas
Charleston, SC
01.2022 - 12.2024
- Owned full sales cycle in a multi-solution SaaS environment, closing 125% of goal and ranking among top 3 reps company-wide.
- Managed a 45-day average sales cycle, achieving 25% higher average deal sizes than company benchmarks.
- Consulted with clients to identify operational inefficiencies and deliver tailored mobile form automation solutions.
- Created and executed territory prospecting plans that generated 70% of personal pipeline.
- Partnered with product and success teams to align technology solutions with customer pain points.
Senior Business Development Representative
GoCanvas
Charleston, SC
01.2022 - 12.2022
- Generated new pipeline through outbound prospecting and consultative outreach to key industry verticals.
- Collaborated with Account Executives to refine messaging and develop customer-centric presentations.
- Mentored new BDRs, elevating team performance and outbound productivity.
Enterprise Business Development Representative
GoCanvas
Charleston, SC
01.2021 - 12.2022
- Conducted strategic outreach to enterprise prospects, converting leads into qualified opportunities.
- Delivered targeted messaging aligned with multi-product sales objectives and industry needs.
General Manager / Opening Specialist
RockBox Fitness Studios
Charleston, SC
01.2019 - 12.2021
- Spearheaded pre-sales and launch strategy for two new franchise fitness locations, acquiring 200+ founding members.
- Managed lead generation, CRM operations, and community partnerships to drive revenue and retention.
Head Trainer
Burn Boot Camp
Charleston, SC
01.2018 - 12.2019
- Boosted member engagement and retention through personalized coaching and community-based marketing efforts.
Regional Asset Protection Manager
Regis Corporation
Charleston, SC
01.2014 - 12.2017
- Managed audit and loss prevention strategies across 200+ franchise locations, improving profitability through data-driven operations oversight.
Education
Associate of Arts - Real Estate Management
Madison Area Technical College
01.2012
Skills
- Full-Cycle B2B SaaS Sales
- Mid-Market & SMB Sales Strategy
- Consultative & Value-Based Selling
- Multi-Product / Multi-Modular Solution Sales
- AI-Powered & Cloud Software Familiarity
- Salesforce CRM
- SalesLoft
- ZoomInfo
- LinkedIn Navigator
- Prospecting & Pipeline Development
- Discovery
- Negotiation
- Executive-Level Communication
- Consistent Quota Achievement
- KPI Accountability
Certification
- Wicklander-Zulawski Interview/HR Title 7
- Action-Personal Trainer & Group Fitness Certification
- CPR/AED Certified
Highlighted Achievements
- Consistently achieved 125%+ of sales quota in SaaS roles.
- Ranked in top 3 performers among GoCanvas Account Executives.
- Generated 70% of personal pipeline through self-sourced outbound prospecting.
- Experienced selling multi-modular tech stacks to solve multiple customer pain points.
- Adept at consultative selling and value-based sales conversations with mid-market and enterprise clients.
Timeline
Sales Specialist
Mindbody (Playlist Co.)
01.2024 - Current
Account Executive
GoCanvas
01.2022 - 12.2024
Senior Business Development Representative
GoCanvas
01.2022 - 12.2022
Enterprise Business Development Representative
GoCanvas
01.2021 - 12.2022
General Manager / Opening Specialist
RockBox Fitness Studios
01.2019 - 12.2021
Head Trainer
Burn Boot Camp
01.2018 - 12.2019
Regional Asset Protection Manager
Regis Corporation
01.2014 - 12.2017
Associate of Arts - Real Estate Management
Madison Area Technical College