Tiffany Price

• Research and explore ways to leverage AI in marketing
• Volunteer as a marketing mentor and interview coach
• Obtained real estate license to explore investment opportunities
• Pursue and explore investment opportunities

• Enhanced profitability to achieve marketing objectives across channels.
• Achieved annual double-digit YOY revenue growth for seasonal gift certificates throughout my tenure.
• Restructured and built high performing, data-oriented marketing team.
• Drove innovation across channels, launching marketing campaigns that drive results.
• Introduced and managed analytics team and processes.
• Launched B2B channel that drove incremental revenue.

Impacted by Covid-19 company wide layoff

• Led introduction of marketing analytics to organization
• Laid foundation for channel attribution
• Launched marketing automation to organization
• Created and executed multi-channel test plan
• Identified and executed opportunities to streamline marketing spend
• Rolled out product marketing function and introduced go-to- market plans

• Provided executive leadership and management of the marketing organization and all marketing activities; including strategic planning, positioning in market, competitive analysis, customer segment selection and penetration plans, and related product positioning.
• Responsible for building and managing lead generation program that consistently meets or exceeds targets, both in terms of generating qualified leads and operating within lean budget.
• Oversaw marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, website design and content.
• Established performance goals for Marketing department and build strategies to meet or exceed objectives.
• Closely worked with existing technology, marketing, and supply chain teams, to enhance our offering to enterprise customers and individual buyers.
• Identified opportunities to improve business process flows and overall departmental productivity.
• Reduced costs by negotiating marketing contracts to assure best prices for marketing services.
• Played lead role in setting strategy for organization by leading cross-functional vision and planning sessions focused on driving growth to organization.

Director, Email Marketing (02/14 - 08/15)

• Led North American email marketing team which was responsible for driving $85M+in annual revenue.
• Translated CRM Strategy into scalable actions and email plans to maximize value from large customer base.
• Drove innovation in one of the most mature and largest channels in organization by transforming existing CRM practices to focus on driving long term value with streamlined, customer focused approaches.
• Developed new processes for aligning regional email operations teams to drive global efficiency.

Director, Product Marketing & Merchandising (01/11 - 02/14)

• Responsible for creating and executing strategies to deliver strong growth for consumer, apparel, promotional, and signage products which represented $200M+ in annual revenue.
• Defined and executed three quarterly integrated marketing plans all of which exceeded their targets.
• Recruited, developed, and managed high-performing team of six product marketers.
• Developed and executed strategic plans to optimize product performance by improving merchandising, conversion rate, pricing, and product attributes.
• Responsible for launching new products, hitting and exceeding revenue targets, collaborating with channel teams, driving merchandising improvements, and creating post launch optimization plans.

Senior Manager, Customer Care Segmentation (08/10 - 12/10)

• Defined strategy for differentiating customer service experience based on customer segmentation.
• Introduced new, actionable metrics to team which provided visibility into performance.
• Launched listening labs for marketing team to gain exposure to and act upon customer insights.
• Developed process for resolving customer facing problem management issues.
• Played lead role in improving morale on team by planning team building events and creating feedback forums.

Senior Manager, Product Marketing (07/09 - 08/10)

• Responsible for meeting revenue and margin goals for all new physical product launches and existing product portfolio for North America which represented $300M+ in annual revenue.
• Created plan that drove 40% year-over-year revenue increase for Q2 which included determining best and most aggressive pricing tactics, identifying key products to drive results, and working with creative teams to launch optimized site pages to drive conversion rate.
• Led team of six product marketers who were each responsible for subset of products.
• Developed portfolio planning process which encompassed idea generation forums, research, and prioritization process which enabled team to build data driven, longer term vision for their portfolios.
• Defined and gained buy-in on collaboration process with channel and site operations teams.
• Presented performance updates and provided strategic product recommendations to global executive team.

Associate to Manager (04/06 - 08/10)

• Planned, conceptualized, and implemented 10+ multi-million dollar projects to website.
• Coordinated global go-to-market plans across marketing channels which included leading strategy and execution of go-to-market activities for holiday products which doubled revenue for three consecutive years.
• Managed product revenue and gross margin goals by partnering with channel managers to develop revenue forecasts, promotions, splash pages, offers and functionality that helped them meet their channel goals.
• Worked cross functionally with manufacturing and engineering to optimize product line.
• Planned and implemented content updates, website updates, merchandising plans, QA, and testing plans.
• Conducted market research to drive pricing and functionality decisions as well as to provide input into product design templates including competitive research, customer surveys, and industry research.

• Canvassed territory for prospective clients and networked extensively
• Managed staffing of all promotional events country wide.
• Conducted market research to drive leads for new clients.
• Managed client newsletter, monthly email promotions, and direct marketing.
• Interned summers 2001-2003

• Performed pricing, cost calculations, task management and ongoing organization of project financials.
• Practiced customer relationship management and supplier chain management.
• Production processing and implemented quality control.