Tiffany Reader
Woolwich Township,NJ
Summary
Results-driven event leader with over a decade of experience in large-scale event strategy, high-end catering sales, and brand-focused experience design. Proven track record of generating annual revenue exceeding $1M while overseeing cross-functional teams to deliver exceptional client experiences. Skilled in vendor management, budget control, sales tactics, client relationship building, and bringing vision to fruition. Seeking a leadership position in event strategy or marketing with an innovative organization.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Events & Head of Catering Sales
Hart of Catering
03.2024 - Current
- Lead corporate and private event strategy across multiple regions, including Philadelphia, South Jersey, and Delaware, generating $1M+ in annual catering revenue.
- Build long-term partnerships with law firms, nonprofits, and enterprise clients; design tailored menus and event plans to exceed client expectations.
- Lead full sales cycle: from proposal development to post-event client retention and referral growth.
- Oversee event planning, team coordination, rentals, logistics, and on-site execution for events up to 500+ guests.
- Develop corporate event packages and seasonal menus to drive Q1–Q4 revenue consistency.
- Spearhead nonprofit food distribution events via “Hart of Recovery,” supporting 200+ unhoused individuals weekly.
- Consistently met and exceeded revenue goals by identifying new business opportunities and expanding the company''s client base.
- Collaborated effectively with cross-functional teams to deliver cohesive branding across all aspects of event production.
- Skillfully negotiated contracts with venues and suppliers for favorable terms that benefited both parties involved in the event planning process.
- Managed complex timelines and resource allocation for multiple concurrent projects without compromising quality or efficiency.
- Delivered memorable events that exceeded client expectations, leading to increased repeat business and referrals.
- Cultivated lasting relationships with key industry partners, expanding the company''s network of reliable service providers.
- Enhanced event experiences by meticulously planning and executing high-profile corporate gatherings.
Director of Events
Events by Dezine
04.2021 - Current
- Designed and executed 250+ weddings, nonprofit galas, and private events annually.
- Managed full-service planning including budgets, contracts, timelines, vendor sourcing, and design concepts.
- Specialized in multicultural weddings and immersive guest experiences.
- Skillfully negotiated contracts with venues and suppliers for favorable terms that benefited both parties involved in the event planning process.
- Enhanced event experiences by meticulously planning and executing high-profile corporate gatherings.
- Managed complex timelines and resource allocation for multiple concurrent projects without compromising quality or efficiency.
- Cultivated lasting relationships with key industry partners, expanding the company''s network of reliable service providers.
- Spearheaded the development of new event concepts, resulting in unique offerings that set the company apart from competitors.
- Maximized attendee engagement by incorporating interactive elements and cutting-edge technology into event design.
Event Coordinator
Atlanta Botanical Garden
04.2020 - 04.2021
- Planned and executed weddings and high-end social events in a premier venue setting.
- Collaborated with external vendors to ensure on-brand floral, décor, and F&B alignment.
- Managed client walkthroughs, tastings, and event timeline creation.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
- Facilitated smooth transitions between event segments by creating detailed schedules and providing clear communication to staff and participants.
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
- Conducted post-event analysis, identifying areas of improvement for future events.
Restaurant & Bar Manager
Park Bar
04.2014 - 03.2020
- Directed FOH operations, staff scheduling, bar programming, and event hosting.
- Created and marketed in-house events and private dining experiences, increasing revenue by 30%.
- Trained service staff in upscale hospitality, food & beverage standards, and safety compliance.
- Managed cash handling procedures including daily reconciliation reports, bank deposits, and accurate record-keeping practices for financial accountability.
- Established rapport with patrons through personalized service that consistently exceeded expectations resulting in repeat business.
- Resolved customer complaints professionally and effectively ensuring their satisfaction while preserving company reputation.
- Orchestrated social functions, formal engagements and business meetings, resulting in significant increase in overall sales.
- Strengthened team performance with regular coaching sessions, performance evaluations, and constructive feedback.
Education
Event Planning Certification -
Kennesaw State University
Kennesaw, Georgia06.2020
Master of Arts -
Drexel University
Philadelphia, PA05.2004
Bachelor of Arts -
The University of The Arts
Philadelphia, PA05.2002
Skills
- Strategic Event Planning & Execution
- Corporate Social Event Design
- Client Success & Account Management
- Budget Ownership & ROI Measurement
- Brand & Guest Experience Strategy
- Sales Leadership & Revenue Growth
- Vendor Venue Negotiations
- Cross-Functional Team Leadership
- Hybrid and in-person event coordination
- Catering Operations & Service Flow
- CRM, Proposal & Contract Management
Accomplishments
- Exceeded $1M+ in annual catering sales for 3 consecutive years
- Designed and executed over 750+ events across career
- Recognized for building lasting client relationships that drive referrals and repeat business
- Former Philadelphia 76ers Dance Team Member (2002–2004)
Certification
- CSEP - Certified Special Event Professional
- CMP - Certified Meeting Planner
Timeline
Director of Events & Head of Catering Sales
Hart of Catering
03.2024 - Current
Director of Events
Events by Dezine
04.2021 - Current
Event Coordinator
Atlanta Botanical Garden
04.2020 - 04.2021
Restaurant & Bar Manager
Park Bar
04.2014 - 03.2020
Event Planning Certification -
Kennesaw State University
Master of Arts -
Drexel University
Bachelor of Arts -
The University of The Arts
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