Tiffany R. Khanna
Jacksonville,NC
Summary
Dedicated communications professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Organized, independent worker with strong time-management skills and an eagerness to learn new things.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Brand Manager
Onslow County, Department of Strategic Management
01.2025 - Current
- Leads brand strategy and messaging to ensure consistency across county departments.
- Develops visual and written content to enhance public perception and stakeholder engagement.
- Establishes and enforces branding guidelines to maintain a cohesive identity.
- Collaborates with internal teams to align communication efforts with strategic goals.
- Analyzes public feedback and engagement metrics to refine messaging and outreach.
- Chairs the County Communications Team, leading over 20 communications professionals from various departments to coordinate messaging and enhance public engagement.
Communications Specialist
Onslow County, Communications
10.2022 - 01.2025
- Developed and executed communication strategies to enhance public awareness and engagement.
- Created press releases, social media content, and internal communications to support county initiatives.
- Managed media relations, responding to inquiries and coordinating interviews.
- Designed marketing materials, newsletters, and digital content to promote county services.
- Assisted in crisis communication planning and response efforts.
Office Specialist
Onslow County, Parks and Recreation
11.2021 - 10.2022
- Types correspondence, memoranda, reports and other materials from rough draft, copy, notes or verbal instruction.
- Greets visitors and/or applicants and responds to a variety of questions and requests; refers to proper personnel.
- Collects and prepares data for records and reports; prepares routine athletic and recreational reports, including budget and financial reports.
- Posts and makes entries in account books and other records, makes deposits and reconciles pcard transactions.
- Types purchase orders and works directly with Finance to ensure accuracy.
- Assists with updating, marketing, and promoting events on Onslow County's Parks and Recreation website and social media accounts.
Paralegal
Law Office of Lana S Warlick
09.2017 - 12.2020
- Assisted attorney in preparing answers, providing documentation and information for discovery requests.
- Directed and coordinated law office activity such as the delivery of subpoenas.
- Prepared legal briefs, motions and pleadings.
- Communicated pertinent information to clients via phone, email and or mail.
Executive Assistant
SIA Group
04.2017 - 09.2017
- Assisted in all coordination leading up to events company is hosting/present for. This includes being the main POC for banquet booking, catering, hotel/stay accommodations, and preparing all materials needed at events.
- Organized prospect lists for every segment in our industry, uploading existing lists to the MailChimp email platform, organizing them based on industry segment. Troubleshooting all list warnings until all warnings are cleared.
- Created and organized all related content for email campaigns, building email campaigns, database selection, HTML presentation and quality assurance of outbound campaigns.
- Performed market research to ensure all email campaigns comply with current email best practices in the industry and find platforms to be used to better achieve email marketing goals in the future.
Legal Assistant
Law Office of Edward G. Bailey
01.2016 - 04.2017
- Completed legal research for misdemeanor, traffic and DWI cases.
- Managed the daily court calendar for attorney, including the notification of court appearances for clients as well as obtaining and preparing all necessary paperwork needed for court.
- Managed reception area including greeting visitors, responding to telephone and in-person requests for information.
- Served as primary liaison between potential clients and attorney, scheduling and coordinating all appointments.
- Created all new client files from start to finish including filing respective pleadings with the courts.
- Handled delivery of legal correspondence to clients, witnesses, and court officials.
Marketing Director
Gold’s Gym
06.2015 - 12.2015
- Created effective messaging using language, graphics and marketing collateral consistent with the brand.
- Responsible for training staff on current strategies ensuring alignment and implementation across all channels.
- Devised email strategies, including segmenting strategies, welcome email auto responders, retention management and prospect email strategies.
- Marketed monthly open houses to both members and nonmembers prior to events and assisted in all coordination efforts during event.
- Promoted fitness center programs such as group fitness and cycling classes through email and internal marketing.
- Developed partnerships with local businesses to secure third party promotions.
- Managed company Facebook and Instagram page, effectively increasing fan engagement by 45 percent.
- Responsible for production and point of sale reporting in addition to making daily deposits.
Assistant Web Coordinator
Marine Corps Association
06.2012 - 02.2015
- Prepared new retail items for web store including editing product images in Photoshop, creating product copy.
- Accountable for daily web store updates ensuring online store coincides with available inventory after in-store sales.
- Complete control and responsibility over company Facebook page including reporting on analytics monthly, successfully increasing average page reach by over 30%, average sharing by over 55%, and average viral reach by 97% from previous year.
- Utilized Google Analytics in order to track statistics, monthly, for retail website, association website, foundation website, and two digital magazine websites.
- Assisted in the creation of bi-weekly email blasts targeted towards various recipient lists with follow-up analysis on open rates, bounce rates, link favorability, as well as purchase generation.
- Worked with web team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Education
Bachelor of Science - Business Administration, Marketing
University of North Carolina Wilmington
Wilmington, NC12.2011
Associates - Arts General Studies
Cape Fear Community College
Wilmington, NC12.2008
Skills
- Exceptional communication
- Internal communications
- Brand development
- Creative problem solver
- Adobe Creative
- Microsoft Office
- Personable
- Strong time management
- Motivated team player
- Organized
Certification
FAA Part 107
Timeline
Brand Manager
Onslow County, Department of Strategic Management
01.2025 - Current
Communications Specialist
Onslow County, Communications
10.2022 - 01.2025
Office Specialist
Onslow County, Parks and Recreation
11.2021 - 10.2022
Paralegal
Law Office of Lana S Warlick
09.2017 - 12.2020
Executive Assistant
SIA Group
04.2017 - 09.2017
Legal Assistant
Law Office of Edward G. Bailey
01.2016 - 04.2017
Marketing Director
Gold’s Gym
06.2015 - 12.2015
Assistant Web Coordinator
Marine Corps Association
06.2012 - 02.2015
Associates - Arts General Studies
Cape Fear Community College
Bachelor of Science - Business Administration, Marketing
University of North Carolina Wilmington
North Carolina City & County Communicators Excellence in Communications Awards
2024: Second Place - Special Event; First Place - Social Media Campaign; Second Place - Website
2025: First Place - Branding/Logo; Second Place - Digital Employee Newsletter