Tiffany Simmons
Heath,TX
Summary
Confident, creative and highly organized professional with 20 years of integrated business experience. Broad-based background in consumer and B2B marketing with exceptional performance results. Proactive manager and tactical planner with ability to build strong and lasting business relationships. Excellent communication and interpersonal skills. Recognized for decisive leadership and proven ability to face challenges and execute sound decisions while directing marketing initiatives. Able to drive the business across multiple channels. Proficient in MS Word, Excel and PowerPoint.
Overview
22
22
years of professional experience
Work History
Business Development Manager
Contractors Plus Roofing & Construction
02.2020 - Current
- Led and manage client relationships
- Communicate and research market analysis for company's specific opportunities
- Assist team with client presentations and budget recommendations
- Interfaced with multiple departments throughout company to dissect and resolve account discrepancies
- Worked collaboratively with team to streamline and redesign account processes.
- Established relationships with key decision-makers within customer's organization to promote growth and retention
- Performed client research and identified opportunities for account growth, account penetration and market expansion
- Built relationships with customers and community to establish long-term business growth
- Managed accounts to retain existing relationships and grow share of business
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Reached out to potential customers via telephone, email, and in-person inquiries
- Generated new business with marketing initiatives and strategic plans
- Monitored market trends and competitor activities to identify areas of potential opportunity
- Represented company and promoted products at conferences and industry events
Marketing Manager
7-Eleven, Inc
03.2006 - 02.2020
- Create well-established business-to-business marketing campaigns across multiple mediums that continue to increase pipeline of quality franchise candidates: o Direct positioning and approach on how to make franchise offering more compelling to potential business owners
- Guide message strategy and media placement for online media directed to franchise website which delivers highest qualified candidates of all lead sources
- Lead franchise diversity programs by working with African American and professional athletes associations to increase awareness
- Manage regional public relation consultants to help capture local and national attention for franchise recruitment
- Oversee budget management
- Manage and execute new store marketing programs across 14 U.S
- Zones for new stores and acquisitions: o Lead efforts with agency on strategy and path to purchase for new store grand openings
- Successfully manage and execute over 300 grand openings per year in collaboration with agency and field operations
- Maintain new store marketing budget ranging from $3M to $6M.
Sr. Advertising Project Manager
7-Eleven, Inc
09.2004 - 03.2006
- Created marketing programs and promotions for Fresh Foods and Slurpee brands
- Provided direction and managed agencies in the development of marketing materials and programs
- Ensured desired outcome were within deadlines and budgetary constraints
- Supervised photo/TV shoots in support of regional and/or national programs
- Evaluated programs for effectiveness and durability.
Brand Manager
Ponderosa & Bonanza
08.2002 - 09.2004
- Managed the development and execution of the marketing promotions for the Ponderosa & Bonanza brands
- Analyzed performance of promotions
- Worked with agencies and vendors to manage creative process of marketing promotions (TV, Radio & Print)
- Oversaw a $2.5M marketing budget
- Developed project timelines and monitored performance against timelines
- Worked with Sr
- Director on marketing plans for senior management & business meetings.
Senior Account Executive
Restaurant Development
06.2001 - 08.2002
- Supervised the marketing of new Pizza Hut restaurant openings from pre-conversion through post-grand opening phase
- Oversaw marketing development and execution
- Provided strategic recommendations to the client
- Supervised creative process of client's promo materials.
Education
MBA - Organizational Management
Texas Wesleyan University
Fort Worth, TX12.2002
Bachelor of Arts - Arts/Communication Studies
University of North Texas
Denton, TX12.1999
Skills
- Client Relations
- Business Research & Development
- Budget Forecasting & Planning
- Written and Verbal Communication
- Relationship building and rapport
- Vendor management
Timeline
Business Development Manager
Contractors Plus Roofing & Construction
02.2020 - Current
Marketing Manager
7-Eleven, Inc
03.2006 - 02.2020
Sr. Advertising Project Manager
7-Eleven, Inc
09.2004 - 03.2006
Brand Manager
Ponderosa & Bonanza
08.2002 - 09.2004
Senior Account Executive
Restaurant Development
06.2001 - 08.2002
MBA - Organizational Management
Texas Wesleyan University
Bachelor of Arts - Arts/Communication Studies
University of North Texas
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