Tiffany Sotomayor
Los Angeles,CA
Summary
Versatile and adaptable visual designer with 8 years of experience across print and digital media. Expertise in managing creative projects from concept to completion, including branding, campaign materials, and event collateral. Proven expertise in balancing multiple projects under tight deadlines while ensuring high-quality outcomes and brand consistency. Adept at refining creative ideas, specializing in concept creation and ideation to enhance campaign messaging and drive political or organizational goals. Strong leader with ability to lead diverse teams and manage complex projects, excelling in both autonomous and collaborative environments.
Overview
9
9
years of professional experience
Work History
VISUAL DESIGNER
(CHCI) Congressional Hispanic Caucus Institute
Remote, Washington, D.C.
01.2023 - Current
- Develop unique concept designs and branding for events like conferences, summits, and galas, advancing the organization's industry presence.
- Generate digital image files for both digital and traditional printing .
- Manage multiple projects simultaneously, meeting tight deadlines while maintaining quality standards.
- Adapt quickly to shifting priorities, demonstrating flexibility and productivity across various projects.
- Provide creative direction and mentoring to design interns and the communications team.
- Design a range of materials including icons, illustrations, infographics, banners, posters, flyers, eblasts and brochures, while maintaining brand consistency.
- Collaborate with external production teams to ensure seamless implementation of designs, from concept to final delivery.
HEAD OF CREATIVE / GRAPHIC DESIGNER
Solidarity Strategies
Remote, Washington, D.C.
09.2021 - 01.2023
- Managed and oversaw all creative projects from concept through completion, ensuring alignment with client objectives and timely delivery.
- Developed advertisements and print designs for Presidential, Senate, and Congressional campaigns.
- Designed layouts and visual communications for direct mail pieces targeting universes of 10k-90k.
- Implemented creative design strategies that enhanced campaign messaging, resulting in increased visibility and audience engagement.
- Collaborated with clients to define content, establish project scopes, and effectively manage projects.
- Consistently met or exceeded deadlines while handling multiple projects simultaneously, maintaining high-quality standards.
- Prepared client presentations to showcase artwork and gather feedback before finalizing projects.
- Designed infographics, presentations, and pitch decks to effectively communicate key messages.
FREELANCE GRAPHIC DESIGNER / SOCIAL MEDIA MANAGER
Poder in Action
Remote, Phoenix, AZ
04.2020 - 09.2021
- Designed print and digital graphics including billboards, signage, illustrations, newsletters, literature handouts, and stationery, consistently meeting extremely tight deadlines.
- Supervised and directed interns, overseeing projects to ensure design quality and accuracy, while providing career development coaching.
- Developed physical collateral for events and promotions, increasing community engagement by 25%.
- Collaborated with the Communications Director to develop, plan, and strategize effective campaigns.
- Created PowerPoints, presentations, annual reports, and promotional materials to support organizational goals and communications.
- Managed social media channels, successfully growing organizational followers by 1,000.
FREELANCE GRAPHIC DESIGNER
Equality Arizona
Remote, Phoenix, AZ
01.2021 - 08.2021
- Designed impactful graphics for social media, collateral, identity materials, advertisements, mail-outs, and flyers.
- Led rebranding efforts for the organization, enhancing its visual identity.
- Developed and executed strategies to expand and grow the organization's social media presence and audience.
- Contributed to brainstorming sessions to generate creative ideas for effective call-to-action campaigns.
DEVELOPMENT COORDINATOR
Social Advocates for Youth (SAY)
San Diego, CA
10.2019 - 03.2020
- Solicited in-kind gifts for a $21 million social services agency, cultivating partnerships through formal letters, email, and in-person meetings.
- Processed and tracked in-kind donations, managing contributions exceeding $600,000 annually.
- Coordinated donor stewardship processes with operations, programs, and community engagement teams.
- Designed internal communications materials and marketing collateral, including brochures, flyers, and literature.
- Photographed events for promotional use and social media content, and produced and edited video for organizational use.
- Proofread, wrote, and edited copy for print, online, and external communications to ensure clarity and accuracy.
CANVASS DIRECTOR
Threshold Giving
San Diego, CA
08.2018 - 09.2019
- Built and led teams of 5-25 canvassers, recruiting talent from the local community to support various campaigns.
- Trained over 50 employees in door-to-door fundraising techniques, successfully generating sustainable funding for major non-profits.
- Designed and created training materials and packets to enhance staff effectiveness and ensure consistent messaging.
- Managed and instructed staff in canvassing and fundraising skills, developed team leaders, and identified individuals for field training.
- Organized and executed volunteer recruitment drives across the district to boost campaign participation and support.
FREELANCE GRAPHIC DESIGN
Mint Records
Vancouver, BC
10.2016 - 01.2019
- Produced press releases, one sheets, newsletters, and other materials for both internal and external communications.
- Designed company collateral, promotional materials, and merchandise, ensuring cohesive brand representation.
- Collaborated with bands to develop brand identities, logos, merchandise, and album artwork.
- Created advertisements and visuals for editorial spreads and websites to enhance brand visibility and engagement.
CAMPAIGN COORDINATOR / ART DIRECTOR
Greenpeace USA
San Diego, CA
03.2015 - 05.2017
- Planned and coordinated over 20 events and campaign actions, ensuring successful execution and impactful outcomes.
- Supervised, mentored, and trained team members, enhancing job performance and fostering professional development.
- Provided coaching and feedback to improve staff performance and encourage growth.
- Designed and painted murals, campaign materials, posters, and signage for print and direct actions.
- Photographed campaign actions, events, and staff for use in digital and print media.
- Participated in brainstorming sessions with corporate offices to develop and implement effective calls-to-action locally.
- Created training materials and conducted group trainings on new processes and strategies to support team development.
Education
Audio Engineering and Production -
Briercrest College
Caronport, SK (Canada)Graphic Design and Marketing -
Solano Community College
Fairfield, CASkills
- Adobe Suite (Illustrator, Photoshop, InDesign)
- Microsoft Office
- Cvent, Wordpress, Canva
- Logic Pro
- Premiere Pro
- Photography
- Creative Direction
- Print design and illustration
- Design, layout, and typography
- Time Management
- Adaptability
- Cultural Awareness
- Leadership Development
- Coaching and Mentoring
Accomplishments
- Best Direct Mail Piece in Country (Winner) - Reed Awards
- Best Spanish Language Direct Mail Piece (Winner) - Reed Awards - Issued by Campaigns & Elections
- Creative Agency of the Year (Winner) - Reed Awards - Issued by Campaigns & Elections
- Transformational talent artist Award (Nominee) - Issued by Powerful IDEA Awards (Gain Power)
References
References available upon request.
Timeline
VISUAL DESIGNER
(CHCI) Congressional Hispanic Caucus Institute
01.2023 - Current
HEAD OF CREATIVE / GRAPHIC DESIGNER
Solidarity Strategies
09.2021 - 01.2023
FREELANCE GRAPHIC DESIGNER
Equality Arizona
01.2021 - 08.2021
FREELANCE GRAPHIC DESIGNER / SOCIAL MEDIA MANAGER
Poder in Action
04.2020 - 09.2021
DEVELOPMENT COORDINATOR
Social Advocates for Youth (SAY)
10.2019 - 03.2020
CANVASS DIRECTOR
Threshold Giving
08.2018 - 09.2019
FREELANCE GRAPHIC DESIGN
Mint Records
10.2016 - 01.2019
CAMPAIGN COORDINATOR / ART DIRECTOR
Greenpeace USA
03.2015 - 05.2017
Audio Engineering and Production -
Briercrest College
Graphic Design and Marketing -
Solano Community College
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