Elizabeth Vale
Middleton,MA
Summary
Results-oriented professional with track record of enhancing team collaboration and streamlining workflows to drive project success. Communications, and marketing strategies to attain business goals and objectives. Ability to develop, plan, coordinate, execute, and deliver projects with a degree of independence. Strategic thinker with broad perspective and analytical skills.
Overview
22
22
years of professional experience
Work History
INTERAGENCY COORDINATOR
Department of Economic Development and Commerce
01.2023 - Current
- Create high-level professional work plans aligned to the goals and objectives of the agency to achieve the operations of the Business Development Area of the DDEC
- Development of intergovernmental relations to achieve the implementation of projects and programs that promote the economic development of Puerto Rico
- Strategic meetings with government representatives, mayors, business owners and stakeholders to plan and coordinate events, announcements, and strategies to make visible and promote DEDC's programs and services
- Create and conceptualize events and strategic initiatives to increase the reach and diffusion of the DDEC's offerings
- Support in communications strategies with high-level message writing, presentations, proposals, executive reports, project conceptualization, social media TP’s development, web page, among others
- Coordination of events with a high level of details
- Strategic visits to the field to coordinate the operational details of events and projects, to ensure that program goals and objectives are met
- Support in the realization of trade missions and export promotion among local entrepreneurs
- Act as representative of the Assistant Secretary in strategic talks, events and meetings, as requested
- Development and Coordination of Elevate Summit on February 2024 - Sold Out
- Coordinated 25+ local business announcements with the participation of the Secretary of the DEDC, to make visible the investment and jobs created
- Update of Business Development Programs on the Web Site
COMMUNICATIONS & MARKETING DIRECTOR
Puerto Rico Public Health Trust
01.2019 - 12.2023
- Company Overview: a program of the Puerto Rico Science Technology & Research Trust
- Develop and execute an integrated multi-channel communications, marketing, and public relations plan in accordance with the organization's mission to increase engagement and awareness of the program
- Management of all communication channels, including, social media platforms (4), website, blogs, newsletters, podcasts, articles, videos, and storytelling communication
- Develop press release, letters, speeches, talking points, Q&A, articles, blogs, creation, and delivery of executive-level presentations among other communication pieces
- Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives
- Generate and develop upscale events from concept to execution, including planning, agenda, promotional material, media plan, setup, and post-event review
- Create specialized, consumer-friendly content to increase traffic, followers, and engagement
- Build and cultivate a strong media network that facilitates the dissemination and publication the organization initiatives and projects
- Work with the public relations agency to promote initiatives relevant to the organization's strategic plan
- Provide expert communication coaching and prepare spokespersons for media interviews, speeches, events, and meetings as needed
- Maintain updated press kits, branding, boilerplates, executive bios, and other institutional documents
- Strong experience in design, edition, and execution of social media campaigns
- KPI analysis and reporting on social media campaign performance
- Media point of contact and inquiries fulfillment
- Manage complex projects in time-sensitive contexts
- Budget administration in accordance with organizational policies and procedures
- Direct PRPHT's communications program and supervise, train, and evaluate three staff
- Assist and work closely with the Chief of Marketing and Communications Officer and program directors to develop and execute communications strategies
- A program of the Puerto Rico Science Technology & Research Trust
- Position PRPHT as a credible, go-to entity during the COVID-19 pandemic
- Support strong growth of PRPHT in just three years
- Increased followers on all social media platforms
- Creation of the digital program Salud Pública al Mediodía, which served as a guide for communities and journalists during the COVID-19 pandemic (100+ episodes)
- Strong Media Network
- Managed public relations efforts, securing positive media coverage and enhancing company reputation.
- Implemented social media strategies that grew online community engagement, ultimately leading to increased brand loyalty.
- Streamlined internal communications processes, fostering a more collaborative and efficient work environment.
- Coordinated successful product launches, driving increased sales and market share growth.
- Optimized website content for improved search engine rankings, driving increased organic traffic to company pages.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Crafted persuasive sales collateral materials that effectively communicated product benefits to potential clients.
- Spearheaded corporate event planning efforts, ensuring smooth execution and maximum impact on target audiences.
MARKETING & COMMUNICATION OFFICER
Puerto Rico Industrial Development Company
01.2007 - 12.2019
- Effectively developing, managing, executing, and measuring PRIDCO’s integrated, multi-channel marketing strategies to increase agency awareness
- Overseeing all promotions being staged through seminars, promotional events, conferences, conventions, press conferences and social media campaigns
- Leading, producing and coordinating top-level activities for international journalists and site-selectors consultants
- Collaborating with cross functional team to delineate and assess marketing plans, strategies, and priorities
- Develop and implement marketing plans for local and federal programs of the Business Development Department and the new Department of Economic Development and Commerce of Puerto Rico (DDEC)
- Designing, creating, and implementing strategies to promote our programs and services to impact decision makers to generate employments in Puerto Rico
- Producing PRIDCO departments press releases, talking points and proof-reading all company’s promotional material
- Develop reports, dashboards, and presentations to track efforts and deliver results
- Giving advice and supporting the Federal Contracting Center (FeCC), a federal procurement program, promoting federal contracting in Puerto Rico
- Supporting the FeCC and PRIDCO’s webpage upgrade, creating the newsletter, coordinating video conferences and improvement of the social media strategy
- Generate local events and conventions and participate in special events in and outside Puerto Rico
- Create branding, promotional plans and launching events for new programs and services
- Assisting and representing the department’s Director in meetings and events
- Spearheaded massive event for federal business market, aerospace industry & MRO, manufacturing & BPO sectors, and other prospects
- Developed and launched company’s new website information and presentation
- Developed and executed PRIDCO’s roadshow which promoted programs and services in and outside the island
- Implemented marketing plan yielded an increase in clients’ participation and new leads for the FeCC program
COMMUNICATION & PUBLIC RELATIONS DIRECTOR
Municipality of Toa Baja
01.2003 - 12.2005
- Led and administered all aspects of the department; supervised seventeen (17) employees performing full range communications assignments
- Advisor to the Mayor on Communications matters; represented the mayor in official events, as requested
- Wrote, edited, and proof-read Mayor’s messages and speeches; produced press releases on municipal projects, programs, services, and other endeavors
- Created, organized, and performed all the official events, press conferences and media coverage coordination
- Achieved a well-coordinated team which delivered full support of Mayor’s official activities
- Generate and maximize municipality events and participation
Education
Master’s degree - Public Health
Medical Sciences Campus - UPR Rio Piedras
San Juan, PR05.2025
Master’s degree - Marketing
University of Phoenix
Guaynabo, P.R.01.2007
Bachelor’s degree - Advertising, Journalism and Public Relations
University of Puerto Rico- Río Piedras Campus
San Juan, PR01.1995
Skills
- Strong Leadership Skills
- Persuasive Communicator
- KPI & Strategic Planning
- Public Relations & Media Specialist
- Social Media Performance
Core Capabilities Skills
- 10+ years of Comprehensive
- Strong Leadership Skills
- Persuasive Communicator
- Marketing & Comm experience
- KPI & Strategic Planning
- Team Player & Builder
- Market Research & Analysis
- Topnotch Client Relations
- Marketing Plan & Execution
- Solid Communications skills
- Public Relations & Media Specialist
- Social Media Performance
- Budget & Presentation skills
- Bilingual (English & Spanish)
- Decision-making aptitude
Professional Overview
Results-oriented professional with proven track record planning and leading comprehensive communications and marketing strategies and executing superior clients’ management to attain business goals and objectives. Competent managing and leveraging a wide variety of stakeholders for timely and efficient execution of assignments. Ability to develop, plan, coordinate, execute and deliver projects with a degree of independence. Strategic thinker with broad perspective and analytical skills.
Timeline
INTERAGENCY COORDINATOR
Department of Economic Development and Commerce
01.2023 - Current
COMMUNICATIONS & MARKETING DIRECTOR
Puerto Rico Public Health Trust
01.2019 - 12.2023
MARKETING & COMMUNICATION OFFICER
Puerto Rico Industrial Development Company
01.2007 - 12.2019
COMMUNICATION & PUBLIC RELATIONS DIRECTOR
Municipality of Toa Baja
01.2003 - 12.2005
Master’s degree - Marketing
University of Phoenix
Master’s degree - Public Health
Medical Sciences Campus - UPR Rio Piedras
Bachelor’s degree - Advertising, Journalism and Public Relations
University of Puerto Rico- Río Piedras Campus
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