Tiffany Walby

• Lead marketing strategy, brand development, and social growth for a creator-focused tech startup. Building the entire marketing function from the ground up and drive 16,000% user growth in under 12 months through organic, social-first, and creator-led initiatives.
• - Build and scale content ecosystems across YouTube, TikTok, Instagram, and X, achieving multi-million-view growth through trend-driven storytelling, short-form video, and community-driven campaigns.
• - Own the brand’s creative direction and voice, ensuring all content reflects authenticity, relatability, and cultural relevance.
• - Develop and execute email marketing strategy across lifecycle, product, and community campaigns—improving engagement and retention through data-driven personalization and automation.
• - Direct SEO and content marketing efforts, optimizing blog and web content to strengthen search visibility, drive inbound traffic, and support cross-channel growth.
• - Build and manage a team of two (content creator + community manager), guiding content production, campaign execution, and community engagement across Discord and social platforms.
• - Design and execute LiveAF Fest, a creator-centered sponsorship campaign with 9 brand partners (including Lenovo), generating 19K new users, 25K new leads, and 3M+ impressions in six weeks.
• - Partner with Product and leadership to translate community insights into new feature launches, increasing user retention and satisfaction.
• - Represent the company at in-person industry events like TwitchCon, DreamHack, and PAX, overseeing 10+ convention activations and two large-scale creator events, each under budget and delivering strong engagement and brand exposure.
• - Implement and oversee a scalable marketing analytics framework (GA4) to measure performance, optimize campaigns, and guide strategic investment decisions.

• Led end-to-end content creation, brand strategy, and audience development for a Twitch channel and supporting social media channels. Focused on scaling visibility, engagement, and monetization through targeted content, cross-platform promotion, and community-driven marketing.
• Key Responsibilities & Skills:
• Content Strategy & Creation: Produced high-quality live and on-demand video content, including gameplay, commentary, product reviews, and creative broadcasts tailored to a gaming-focused audience.
• Social Media Growth & Management: Developed and executed content calendars across Twitter/X, TikTok, Instagram, and YouTube Shorts, driving over 150M+ impressions and contributing directly to follower growth and stream engagement.
• Audience Development: Grew Twitch channel from 0 to 200K+ followers organically through consistent engagement, real-time interaction, and audience-focused content strategies.
• Branding & Community Building: Built a recognizable personal brand and cultivated a vibrant, loyal community through giveaways, community events, and chat moderation.
• Analytics & Optimization: Monitored engagement metrics and platform analytics to refine content strategy, boost retention, and increase conversion from social media to stream viewership.
• Monetization Strategy: Leveraged Twitch features (subscriptions, bits, donations) and created additional revenue via merchandise and sponsored partnerships.
• Key Achievements:
• Achieved over 150M+ social media impressions across multiple platforms, significantly expanding brand reach and driving traffic to Twitch.
• Grew social channel from 0 to 200K+ followers in under 2 years through organic content and cross-channel promotion.
• Raised $35,000+ through a charity livestream campaign, engaging thousands of viewers and coordinating with partners and sponsors.
• Secured brand deals and influencer collaborations that increased visibility and diversified revenue streams.

Managed social media strategy and execution for a portfolio of 8 diverse clients across industries, tailoring content to unique brand voices and goals.

• Developed and launched content strategies leveraging data-driven insights and trends, boosting engagement and reach across Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.
• Produced multi-format content (graphics, video, copy) and managed end-to-end campaign calendars to ensure consistent, on-brand posting.
• Oversaw community management (comments, DMs, forums) to strengthen client audience relationships.
• Delivered analytics reports with actionable recommendations; optimized paid ad campaigns for stronger ROI.

• Represent multiple alcohol and beverage brands across retail and event environments, driving awareness, engagement, and product sales through authentic in-person activations.
• Conduct in-store tastings, promotional events, and product education sessions for consumers, ensuring compliance with state liquor regulations.
• Leverage strong communication and interpersonal skills to connect with diverse audiences, sharing brand stories and fostering lasting customer loyalty.
• Collaborate with store managers and distributors to optimize product placement, increase visibility, and meet sales goals.
• Held an active Nebraska Liquor License, with deep understanding of responsible service, ID verification, and compliance standards.
• Analyzed consumer feedback to refine promotional strategies and improve customer experiences.
• Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
• Developed lasting connections with industry professionals through networking at conferences, workshops, and other relevant gatherings.

Entrepreneurial small business owner who scaled a hairstyling brand through social media, growing to 4.5K engaged followers and driving a 75% client retention rate.

• Resolved guest complaints about service or style.
• Mixed pigments and used proper techniques to achieve desired color.
• Educated customers on products to maximize benefits.
• Suggested treatments and styles to suit customer appearance and fashion choices.