Summary
Overview
Work History
Education
Skills
Timeline
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Tiffany Westover-Kernan

Alexandria,VA

Summary

Innovative communications strategist with 25+ years of experience driving brand positioning, reputation management, and integrated marketing campaigns. Proven success managing multi-million-dollar budgets, influencing senior stakeholders, and executing partnerships that enhance brand visibility and business impact.

Overview

35
35
years of professional experience

Work History

Senior Vice President

Statler Nagle LLC
01.2017 - Current
  • Lead brand positioning and national awareness campaigns to strengthen the industry’s market perception and accelerate results.
  • Acting Managing Director for the Alliance for Lifetime Income (ALI), a CEO-led nonprofit launched by leading financial companies to build consumer trust in retirement income products and change the products’ public reputation with consumers, financial advisors, and the industry.
  • Designed and executed a multi-year, $20M+ brand strategy using consumer insights, metrics, and market research to increase awareness through TV, digital, social, media relations, and high-profile partnerships (Rolling Stones, Elton John).
  • Liaison with the board of directors and senior executives on strategic direction, programming, thought leadership, and budgets.
  • Manage multiple agencies and consultants, delivering on-brand messaging, measurable outcomes, and high ROI.

Principal

TWK Consulting, LLC
01.2013 - 01.2016
  • Advised nonprofits, corporations, and foundations on strategic communications and stakeholder engagement.
  • Guided global HR and healthcare associations in reshaping public perception and adopting new practices.

Vice President, Public Affairs

Corporate Voices for Working Families
01.2006 - 01.2013
  • Led campaigns showcasing corporate leadership in workplace policy, partnering with the White House and Fortune 500 companies.
  • Developed the “Best of Congress” initiative to highlight congressional leadership on workforce issues.
  • Secured corporate and foundation funding to expand brand impact; managed communications and policy teams.
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.

Vice President

The Welfare to Work Partnership
01.1997 - 01.2003
  • Directed national campaign with the White House and Ad Council to change perceptions of welfare-to-work hiring.
  • Led grassroots campaigns and media events in 30 high-poverty cities with CEOs and elected officials.
  • Managed national communications strategy, PSAs, and public-private partnerships.

Senior Account Executive

LD&B Communications
01.1994 - 01.1997
  • Developed earned media and advertising campaigns for consumer brands; led market research and positioning.

Public Affairs Associate

Burson-Marsteller
01.1991 - 01.1994
  • Supported crisis communications, reputation management, and government relations for major accounts.
  • Produced large-scale branded events for clients, including the U.S. Postal Service and U.S. Olympic Committee.

Education

Bachelor of Arts - Sociology, Communications

University of Arizona
Tucson, AZ

Skills

  • Brand Strategy & Positioning Integrated Marketing Campaigns Reputation Management
  • Strategic Partnerships Executive Engagement Issues & Crisis Management
  • Thought Leadership Team Leadership & Operations Budget Oversight

Timeline

Senior Vice President

Statler Nagle LLC
01.2017 - Current

Principal

TWK Consulting, LLC
01.2013 - 01.2016

Vice President, Public Affairs

Corporate Voices for Working Families
01.2006 - 01.2013

Vice President

The Welfare to Work Partnership
01.1997 - 01.2003

Senior Account Executive

LD&B Communications
01.1994 - 01.1997

Public Affairs Associate

Burson-Marsteller
01.1991 - 01.1994

Bachelor of Arts - Sociology, Communications

University of Arizona

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Tiffany Westover-Kernan