Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Tiffany Wilson

Chicago,IL

Summary

Seasoned executive with 15+ years in Fortune 500 CPG Sales & Marketing and a decade in Event Planning, delivering data-driven insights and seamless, impactful events. Skilled in category strategy, space optimization, and building strong vendor partnerships, I create memorable experiences that align with brand goals. With an MBA in Marketing and a passion for excellence, I'm ready to drive success in a dynamic, client-focused role.

Overview

16
16
years of professional experience

Work History

Supervisor of Hospitality & Events

Salesforce
04.2024 - Current
  • Oversee end-to-end planning and execution of diverse, high-impact events, from concept to completion, ensuring alignment with organizational goals, audience needs, and budget constraints
  • Led the planning and execution of nonprofit events, driving engagement and community impact by coordinating volunteer initiatives, managing vendor partnerships, and ensuring seamless operations to support charitable goals and enhance donor experience.
  • Lead promotional strategies to drive attendance and engagement, while managing event ticketing queues, logistics, and detailed scheduling
  • Develop and maintain budgets, perform thorough vendor sourcing and negotiations, and uphold financial integrity
  • Coordinate operations for high-profile executive events on the 'Ohana Floor, managing all logistics and ensuring a seamless attendee experience
  • Supervise event teams, including caterers, coordinators, and hired personnel, maintaining quality standards and providing training to new hires
  • Conduct comprehensive reviews and approvals of event components, oversee real-time event troubleshooting, and compile reports on event outcomes for continual improvement
  • Collaborate with cross-functional teams (AV, facilities, security) to ensure streamlined, efficient event accommodations
  • Key Skills: Team Leadership, Budget Management, Vendor Negotiation, Event Logistics, Stakeholder Communication

Executive Events Specialist III

Salesforce
04.2023 - 04.2024
  • Directed planning and execution of high-profile executive events, including conferences and industry exhibitions for audiences ranging from C-suite executives to government officials
  • Managed comprehensive logistics, from venue selection and travel coordination to AV and lodging, ensuring flawless execution for events with thousands of attendees
  • Developed event strategies aligned with corporate goals, enhancing brand presence and delivering immersive experiences
  • Led cross-functional teams in complex event planning, navigating crisis management protocols to uphold excellence and address unforeseen challenges
  • Fostered relationships with stakeholders, sponsors, and partners, enhancing event success through strategic collaboration
  • Conducted post-event analysis and reporting, providing actionable insights for future event strategies and continuous improvement
  • Key Skills: Large-Scale Event Management, Crisis Management, Strategic Partnerships, Executive Engagement

Senior Event Consultant

Liven It Up Events
10.2015 - Current
  • Successfully planned and executed 300+ events, from corporate meetings to weddings, with guest counts up to 3,200
  • Managed diverse budgets ranging from $5,000 to $450,000, ensuring effective resource allocation and client satisfaction
  • Developed targeted experiential campaigns for strategic clients, including Aldi Stores, to enhance brand visibility, engagement, and audience impact
  • Oversaw both in-person and virtual B2B events, incorporating data-driven approaches to optimize ROI and improve event performance
  • Led conceptualization and design of event elements, including venue selection and materials development, to create cohesive, visually engaging experiences aligned with client objectives
  • Negotiated contracts and managed multiple vendors to deliver high-quality events, establishing dependable partnerships for seamless event execution
  • Directed end-to-end event operations, including negotiations, setup, and on-site management, ensuring memorable experiences and smooth logistics
  • Drafted detailed RFPs and client/vendor contracts, demonstrating meticulous attention to compliance and client specifications
  • Conducted thorough consultations and effectively managed event budgets to meet financial goals and exceed client expectations
  • Built and maintained strong vendor relationships, fostering a reliable network to support future events
  • Implemented a client portal for streamlined communication and transparent tracking, enhancing client experience and efficiency
  • Key Skills: Budget Management, Experiential Marketing, Event Design, Vendor Negotiation, Data-Driven ROI Analysis

Associate Category Leadership Manager

Lamb Weston
04.2019 - 11.2021
  • Developed and executed annual Category and Sales Initiatives, closely aligning with corporate objectives through strategic cross-functional collaboration, resulting in measurable growth and performance enhancement
  • Partnered with sales teams to provide customized category solutions supporting Lamb Weston's MAPS objectives, driving increased sales and category growth
  • Conducted in-depth analyses on assortment, promotions, and sales trends to guide strategic decision-making, optimize product offerings, and maximize market presence
  • Collaborated with Marketing to implement forward-thinking strategies, enhancing product positioning and strengthening market reach
  • Led monthly and quarterly meetings with internal teams and clients to promote effective communication, foster alignment, and drive project success
  • Maintained and developed scan/panel data reports, generating valuable insights that informed category strategy and supported data-backed decision-making
  • Performed shelf productivity and shopper experience analyses, including category planogram development to improve in-store placement and drive customer engagement
  • Key Skills: Financial & Category Management, Relationship Building, Strategic Business Planning, Data Analysis, Negotiation, Cross-Functional Collaboration, Customer-Focused Solutions

Sales Category Analyst

PepsiCo
11.2015 - 02.2019
  • Company Overview: Frito-Lay
  • Analyzed and identified growth opportunities, creating action plans that benefited both Frito-Lay and retailer partners, leveraging data-driven insights to drive sales performance
  • Utilized syndicated scan data, shopper insights, and panel data to develop fact-based presentations and business reviews, providing actionable insights that guided retail strategies
  • Worked closely with the field sales account management team to deliver region-specific solutions and managed the distribution of weekly scorecards, enhancing sales alignment and execution
  • Mentored insights team members and maintained expertise across various reporting tools, ensuring accurate, up-to-date regional analyses
  • Conducted national product mix assessments using IRI data to understand regional shopper preferences, advising on flavor and package size to optimize sales
  • Developed and implemented go-to-market strategies by crafting regional shopper insights and tracking market trends, empowering the sales team with targeted, actionable information
  • Frito-Lay
  • Key Skills: Data Analytics, Category Strategy, Shopper Insights, Sales Support, Cross-Functional Collaboration, Market Trend Analysis, Regional Strategy

Shelf Planning & Analytics Analyst

PepsiCo
06.2008 - 02.2015
  • Synthesized data from multiple sources (IRI, POS) to produce detailed trend analyses for sales managers, supporting data-driven decision-making and enhanced sales strategies
  • Provided consumer and shopper insights to retail partners, strengthening PepsiCo's position as a leading category management resource and trusted industry partner
  • Implemented strategic space management initiatives, focusing on out-of-stock resolutions, merchandising assortment optimization, and space recommendations for both retailers and bottlers across the central region
  • Designed tailored presentations to meet sales goals, covering topics such as new product innovation, shelf layout analyses, and planogram optimization to support targeted sales efforts
  • Led SKU rationalization and other growth-oriented processes in collaboration with retail partners, ensuring alignment with strategic category growth goals
  • Created and delivered tools and training for the Space Management Organization, equipping teams to navigate the complexities of retail environments effectively
  • Spearheaded a shelving optimization project for the world's largest convenience retailer, managing a $2 billion non-alcoholic beverage portfolio and enhancing product placement through consumer-driven insights
  • Key Skills: Space Management, Category Strategy, Data Analysis, Customer Engagement, Presentation Development, SKU Rationalization, Retail Partner Collaboration

Education

MBA - Marketing

Walden University
Minneapolis, MN
12-2018

BBA - Marketing

Jackson State University
Jackson, MS
08-2007

Skills

  • Event Leadership & Logistics: Large-scale event management, team leadership, crisis management, and stakeholder communication
  • Strategic & Financial Acumen: Budget management, data-driven ROI analysis, financial and category management, and strategic business planning
  • Partnerships & Collaboration: Vendor negotiation, cross-functional collaboration, executive engagement, and strategic partnerships
  • Customer Insights & Analytics: Data analytics, category strategy, shopper insights, market trend analysis, and regional strategy
  • Retail & Space Optimization: Space management, SKU rationalization, customer engagement, and retail partner collaboration

Accomplishments

  • Minority Diversity & Inclusion Chair
  • Golden Key International Honor Society Member for Academics, Leadership & Service o 2018 Women’s History Month Honoree
  • 2018 Momentum Award
  • 2017 Frito-Lay “Herman Lay” Award Winner
  • 2017 National PepsiCo Champion Inclusion Award
  • Alpha Lambda Delta Honor Society,
  • Delivering Excellence Award {PepsiCo}
  • American Marketing Association Award Recipient

Timeline

Supervisor of Hospitality & Events

Salesforce
04.2024 - Current

Executive Events Specialist III

Salesforce
04.2023 - 04.2024

Associate Category Leadership Manager

Lamb Weston
04.2019 - 11.2021

Sales Category Analyst

PepsiCo
11.2015 - 02.2019

Senior Event Consultant

Liven It Up Events
10.2015 - Current

Shelf Planning & Analytics Analyst

PepsiCo
06.2008 - 02.2015

MBA - Marketing

Walden University

BBA - Marketing

Jackson State University

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Tiffany Wilson