Tiffany B. Scott
Partridge,Kentucky
Summary
Experienced entrepreneur and marketing professional with robust history of crafting and implementing impactful marketing and business strategies. Recognized for collaborative approach and results-driven mindset, seamlessly adapting to evolving market demands. Known for proficiency in digital marketing, content creation, and strategic planning, combined with commitment to team success and reliability
.
Overview
22
22
years of professional experience
Work History
Adjunct Faculty
Southeast Kentucky Community & Technical College (SKCTC)
01.2024 - Current
- Serve as an Adjunct Faculty member at SKCTC teaching courses in Communication and Workplace Principles
- Responsible for course development, design within online Blackboard format, and student engagement
- Responsible for effectively developing class syllabus and ensuring that it meets departmental and college standards
- Planning and creating lectures, class discussions, and assignments
Owner/Chief Executive Officer
Pine Mountain Enterprise
01.2023 - Current
- Responsible for the overall development, launch, and operation of Pine Mountain Enterprise, a company founded in 2023 to manage two business ventures - Appalachian Gift & Co., a gift shop located inside of Whitesburg ARH Hospital and The Meetin' House, an event venue situated on Pine Mountain in Letcher County
- Responsible for building and establishing the product brand and creative concept
- As CEO, responsible for overseeing recruitment, hiring, and management of staff including training and retention
- Responsible for managing the overall budget and all corporate business processes
- Responsible for the development of all forms, documents, policies, and procedures used daily for operation
- Responsible for compliance of contracts in all aspects of business operation including but not limited to local health department, vendors, accounting, and Internal Revenue Services
- Developed marketing and social media plan and facilitated strategies to promote the business
Owner/Chief Executive Officer
The General Store at Pine Mountain Crossing
01.2021 - 01.2024
- Responsible for the overall development, launch, and operation of The General Store at Pine Mountain Crossing, a company founded in 2021
- Responsible for building and establishing the product brand and creative concept
- Worked tirelessly with local tourism officials, representatives from Shaping Our Appalachian Region (SOAR), and other groups such as Backroads of Appalachian to build and promote tourism in our region
- Built a business that promoted all things Kentucky and awarded distinction as KY Proud Business from the state
- Created and built a destination location visited by thousands of individuals locals and tourists alike each year including guests from more than 16 different countries
- Fostered relationships with organizations and companies to build a successful catering operation
- Serving as the CEO, responsible for overseeing recruitment, hiring, and management of staff including training and retention
- Responsible for managing the overall budget and all corporate business processes
- Responsible for the development of all forms, documents, policies, and procedures used daily for operation
- Responsible for compliance of contracts in all aspects of business operation including but not limited to local health department, vendors, accounting, and Internal Revenue Services
- Developed marketing and social media plan and facilitated strategies to promote the business
- Sold business after the unexpected death of husband and business partner
Project Manager
University of Kentucky
01.2017 - 01.2021
- Responsible for overseeing the Appalachians In Control Diabetic Research study thru the Faith Moves Mountains Initiative, based in Whitesburg, KY
- Responsible for overseeing the day to day operation of the Letcher County Community Based Research Office
- Responsible for the creative concept of all project publications and recruitment materials
- Serve as the point of contact for all UK Lexington staff related to project involvement
- Ensure compliance in all aspects of the research
- Build and maintain relationships with community organizations, clinics, schools, and the faith-based community
- Provide direction and supervision to a full-time Research Associate and a Part-Time Community Engagement Specialist
- Responsible for recruiting and the hiring of Community Health Workers
- Responsible for training and development of all contract staff
Director of Marketing & Public Relations
Southeast Kentucky Community & Technical College
01.2014 - 01.2017
- Responsible for overseeing the Office of Marketing and Communications
- Manage the budget for all advertising and marketing expenses and contracts
- Serve as the primary contact for all media relations
- Responsible for producing quality press releases
- Serve as the primary photographer for all college events
- Provide desktop publishing services along with marketing support to all five SKCTC Campuses as well as the Accelerating Opportunities Program, the KY Safety Training Institute, Workforce Solutions, the Performing Arts Series, the KY Coal Museum, and the EPIC program
- Responsible for the creative concept and design of all publications, both for internal and external distribution, including but not limited to: signage, event programs, booklets, flyers, posters, brochures, direct mail pieces, media ads, website and social media graphics, newsletters, as well as electronic media
- Manage our in-house print service as well as coordinate and ensure brand adherence and accuracy of outsourced college-wide print jobs
- Serve as administrator for more than 15 SKCTC Social Media sites
- Continue to work alongside the KCTCS System Office to create marketing campaigns that meet the needs of our service area
- Work with the KCTCS Systems Office on the coordination of focus groups to gather valuable market research
- Work closely with Southeast Education Foundation to facilitate opportunities for funding sources for our institution including but not limited to the oversight of the Southeast Scholarship Golf Classic and Southeast TV
- Work to create and manage innovative and relevant marketing campaigns to attract students and boost enrollment
- Work to build strategies for student participation and college growth
- Created and launched successful campaigns including but not limited to: April Advantage and I 'Heart' Southeast
- Serve as crisis communication team lead
- Play a vital role with the President's Cabinet and President's Leadership Team
- Work within the realm of an integrated marketing team to gain insights to faculty and staff perception of the Office of Marketing and Communication and potential new ideas
- Represent the college at numerous community and civic organizations events and programs
- Coordinate advocacy activities and legislative visits for college representatives
- Provide professional training sessions for faculty and staff as needed regarding marketing, public relations, and SKCTC brand guidelines
- Responsible for provided marketing updates and reports to college president, board of directors, and faculty/staff
Public Relations Specialist
Southeast Kentucky Community & Technical College
01.2011 - 01.2014
- Provided desktop publishing services along with marketing and public relations support to all five SKCTC campuses along with the Kentucky Coal Academy, the Accelerating Opportunities Program, the KY Safety Training Institute, Workforce Solutions, the Performing Arts Series, the KY Coal Museum and Portal 31, and the Benham Schoolhouse Inn
- Responsible for the creative concept and design of all publications, both for internal and external distribution, including but not limited to: signage, event programs, booklets, flyers, posters, brochures, direct mail pieces, media ads, website and social media graphics, the Annual Report, newsletters, as well as electronic media
- Managed our in-house print service as well as coordinate and ensure brand adherence and accuracy of outsourced college-wide print jobs
- Have served in a project management role for numerous special events such as the SKCTC 50th Anniversary Celebration, Retirement of Dr. W. Bruce Ayers, Aspen Top Ten Promotion, and Selling to the World Expo just to name a few
- Served as administrator for all Social Media sites
- Assist with the creation of all recruitment and informational pieces including but not limited to maintaining update academic program brochures and the college's Annual Report
- Work to build and implement marketing initiatives and campaigns for respective departments and offices
- Served as the Brand Officer to ensure compliance with brand guidelines
- Provided professional training sessions for faculty and staff as needed regarding marketing, public relations, and SKCTC brand guidelines
- Worked along the KCTCS System Office to create marketing campaigns that meet the needs of our service area
- Worked closely with the Southeast Education Foundation to facilitate opportunities for funding sources for our institution including but not limited to the oversight of the Southeast Scholarship Golf Classic
- In addition, due to the absence of the Vice President of Advancement, served in a project manager role for the Sam's Club Shared Vision grant
Education Specialist
Southeast Kentucky Community & Technical College- AHEC
01.2006 - 01.2011
- Worked to increase health education and health career awareness within Letcher, Harlan, and Bell Counties through the development of programming opportunities via the Southeast KY AHEC
- Developed and enhanced professional working relationships with elementary and secondary school administrators, counselors, and family resource coordinators within service area
- Built and implemented numerous health education and career program curriculum within area schools
- In cooperation with other agencies/facilities, orchestrated numerous summer enrichment opportunities for area students including the Summer Scrubs Camp at Harlan, Whitesburg, and Middlesboro ARH Hospitals
- Worked with the UK Center for Excellence in Rural Health in the initial planning and implementation of the UKCERH/ AHEC Summer Camp held in Hazard
- Worked with SKCTC Nursing and Allied Health Faculty, regional 4-year institutions, area health care professionals and facilities to host the first Health Career Expo in service area, with hundreds of high school students attending each year
- Founded the Future Health Care Leaders of East Kentucky (FHLEK) for the Southeast KY AHEC with Letcher County being the charter club
- Responsible for recruiting students for PEPP and AHEC programs at the University of Kentucky, University of Louisville, and Pikeville College- School of Osteopathic Medicine
Director of Admissions and Marketing
Letcher Manor Nursing and Rehabilitation Facility
01.2005 - 01.2006
- Redesigned the admission process for patients entering the facility
- Responsible for meeting with patient and/or family not only during intake process but also for follow-up
- Worked with the facility's main office to create and produce an Admission Handbook to be utilized by 16 facilities operated within the state
- Responsible for completing all new patient admissions
- Responsible for the marketing and public relations of the facility including but not limited to advertising, community outreach, event sponsorships, development of marketing materials, brochures, etc
- Designated as the OSHA Workplace Safety Coordinator for the facility and trained in Injury and Illness Recordkeeping Requirements
Director of Admissions and Marketing
Joshua's Dream Foundation
01.2004 - 01.2005
- Redesigned the admission process for clients entering the drug rehabilitation facility
- Responsible for meeting with client and family to ensure completion of necessary paperwork
- Conducting one on one sessions with clients as well as planned and facilitated group activities, all while completing appropriate documentation in client chart
- Responsible for the creation of a full marketing campaign including publication, town hall meetings, and community outreach
- Facilitated numerous sessions to attract and secure funding sources
Program Coordinator
Southeast Kentucky Community & Technical College
01.2003 - 01.2004
- Worked to create and build the concept of Southeast TV from the ground up
- Oversaw student group and clubs that produced News, Weather, and Sports twice per day
- Responsible for creation and implementation of effective and appropriate programming
- Responsible for building community awareness and building a successful advertising program for area businesses via Southeast TV
Education
Master of Arts - Communications
Morehead State University
Morehead12-2016
Bachelor of Arts - Human Services & Counseling
Lindsey Wilson College
Columbia, KY12-2003
Associate of Arts -
Southeast Kentucky Community & Technical College
Cumberland, KY 05-2002
Skills
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
- Problem-solving
- Project Management
- Market Research
- Graphic Design & Desktop Publishing
- Fundraising
- Business Development & Operation
- Development & Sustainability
- Public Speaker & Trainer
- Social Media Marketing
Accomplishments
- Designated a “Business To Watch In 2023” by Shaping Our Appalachian Region
- Innovation Award Winner in 2022 by Shaping Our Appalachian Region
- Earned recognition as an official Kentucky Proud Business in 2021
- Center-fold News Story about my business featured in the Tri-State Living Magazine with an article titled, “Serving A Community”.
- NCMPR Medallion Award Winner 2017. In June 2017, had a news story titled, “Mother First, Graduate Second”, featured as a Blog Post on the NCMPR website. The featured story went on to earn a Medallion Award later in the year.
- NCMPR Medallion Award Winner 2014. Received the Gold Medal of Excellence at the 2014 NCMPR Conference in Nashville, TN for the creation and design of a series of stand-up displays for the Kentucky Coal Mining Museum. Received the Gold Medal of Excellence for the promotional campaign designed for the Sell2TheWorld Expo. Received the Silver Medal of Excellence for the creation of a postcard design. And, received the Bronze Medal of Merit for my Board of Directors Marketing Report.
- NCMPR Medallion Award Winner 2013. Received the Bronze Medal of Merit at the 2013 NCMPR Conference in Hilton Head, SC for the creation and design of a 10 x 10 Display for the Kentucky State Training Institute at SKCTC.
Entrepreneurial Distinction
Award-Winning Graphic Designer and Writer
Awards & Achievements
Entrepreneurial Distinction
- Designated a “Business To Watch In 2023” by Shaping Our Appalachian Region
- Innovation Award Winner in 2022 by Shaping Our Appalachian Region
- Earned recognition as an official Kentucky Proud Business in 2021
- Center-fold News Story about my business featured in the Tri-State Living Magazine with an article titled, “Serving A Community”.
Award-Winning Graphic Designer and Writer
- NCMPR Medallion Award Winner 2017. In June 2017, had a news story titled, “Mother First, Graduate Second”, featured as a Blog Post on the NCMPR website. The featured story went on to earn a Medallion Award later in the year.
- NCMPR Medallion Award Winner 2014. Received the Gold Medal of Excellence at the 2014 NCMPR Conference in Nashville, TN for the creation and design of a series of stand-up displays for the Kentucky Coal Mining Museum. Received the Gold Medal of Excellence for the promotional campaign designed for the Sell2TheWorld Expo. Received the Silver Medal of Excellence for the creation of a postcard design. And, received the Bronze Medal of Merit for my Board of Directors Marketing Report.
- NCMPR Medallion Award Winner 2013. Received the Bronze Medal of Merit at the 2013 NCMPR Conference in Hilton Head, SC for the creation and design of a 10 x 10 Display for the Kentucky State Training Institute at SKCTC.
Timeline
Adjunct Faculty
Southeast Kentucky Community & Technical College (SKCTC)
01.2024 - Current
Owner/Chief Executive Officer
Pine Mountain Enterprise
01.2023 - Current
Owner/Chief Executive Officer
The General Store at Pine Mountain Crossing
01.2021 - 01.2024
Project Manager
University of Kentucky
01.2017 - 01.2021
Director of Marketing & Public Relations
Southeast Kentucky Community & Technical College
01.2014 - 01.2017
Public Relations Specialist
Southeast Kentucky Community & Technical College
01.2011 - 01.2014
Education Specialist
Southeast Kentucky Community & Technical College- AHEC
01.2006 - 01.2011
Director of Admissions and Marketing
Letcher Manor Nursing and Rehabilitation Facility
01.2005 - 01.2006
Director of Admissions and Marketing
Joshua's Dream Foundation
01.2004 - 01.2005
Program Coordinator
Southeast Kentucky Community & Technical College
01.2003 - 01.2004
Master of Arts - Communications
Morehead State University
Bachelor of Arts - Human Services & Counseling
Lindsey Wilson College
Associate of Arts -
Southeast Kentucky Community & Technical College
Similar Profiles
Rebecca J. JohnsonRebecca J. Johnson
Vice President/Chief Student Affairs Officer at Southeast Kentucky Community and Technical CollegeVice President/Chief Student Affairs Officer at Southeast Kentucky Community and Technical College
Kevin LambertKevin Lambert
Vice President of Academic Affairs at Southeast Kentucky Community & Technical CollegeVice President of Academic Affairs at Southeast Kentucky Community & Technical College
David Dwayne JonesDavid Dwayne Jones
English as a Second Language Teacher at Western Kentucky Community And Technical CollegeEnglish as a Second Language Teacher at Western Kentucky Community And Technical College