TIFFANY S. GALLAWAY

Platinum Campaign Manager

Thryv - Formerly DexMedia

Dallas, US

09.2015 - 08.2024

Responsible for the paid search program's success through bidding strategies and effective keyword management on pay-per-click search engines; manages positioning to meet ROI targets within budgetary constraints.
Custom ad builds, setup, implementation, and development of (PPC) pay-per-click campaigns, including copywriting and detailed content collection on Superpages, Google, Yahoo, and Bing search engines.
Execution, post-sale fulfillment, and reporting to ensure seamless digital campaign success, and provided a high level of client service support.
Optimization of accounts to meet internal objectives, advertiser-specific metrics, and provide detailed analysis of key metrics and program tracking techniques in order to identify, recommend, and implement program changes to increase overall search performance.
Strong interpersonal skills, including client-facing ability, to communicate and persuade at all management levels, and thrive in a cross-functional environment.
Assembled a comprehensive campaign plan for clients and the team to understand.
Provided efficient and courteous service to customers at all times.
Focused on learning new skills, staying updated with industry changes, and participating in ongoing training to enhance my own job skills and knowledge.
Demonstrated ability to manage multiple tasks while remaining adaptable, flexible, and delivering excellent customer service while working in a fast-paced environment.
Identified opportunities for improvement in existing processes, and implemented new approaches as needed.

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