Tiffany Tran
Austin,TX
Overview
5
5
years of professional experience
1
1
Certification
Work History
Ad Monetization Analyst
Applovin
01.2022 - Current
- Drove an 80% ARPDAU improvement in the card game category by refining interstitial ad logic, resulting in substantial revenue growth for our gaming studios.
- Led SDK integrations across multiple apps, collaborating with game developers and studio project managers to ensure alignment with their roadmaps.
- Analyzed key metrics, including ARPDAU, IMPDAU, and retention rates, with the primary objective of enhancing the overall LTV(Life Time of Value) of games.
- Conducted A/B tests on games to refine ad logic, evaluated outcomes, and implemented strategies to enhance overall LTV, combining both IAP (In App Purchase) and Ad revenues.
- Collaborated with studio product teams to conceptualize and validate innovative advertising pathways, while also advocating for product testing initiatives to improve player engagement and boost app retention, ultimately driving increased ad revenue.
Email Marketing Data Analyst
Trendline Interactive
11.2020 - 12.2021
- Create and maintain weekly, monthly and quarterly performance reports, including the ability to recognize and troubleshoot data anomalies using SMC, Adobe & Google Analytics, and SQL Redshift
- Analyze email campaign results including audience, creative, deliverability and engagement rates
- Contribute to the email strategy and the hands-on execution of campaigns while closely tracking and analyzing customer engagement activities
- Reported on 800k+ subscribers across multiple email clients on a weekly basis
- Further develop metrics, KPIs, analytics and Tableau dashboards to provide marketing measurement and drive performance through deep business insight.
Tenant Representation Research Intern
Moody Rambin
05.2019 - 09.2019
- Research and collect market information regarding commercial real estate market
- Gather data on newly available properties, transactions, tenants, tenants in the market and new developments and input data into appropriate databases such as Salesforce
- Provided reports from corporate and vendor databases in support of management and marketing activities of sales professionals via Buildout and Costar Terminal.
Education
Bachelor of Science in Economics -
University of Houston
Houston, TX12.2019
Skills
- Microsoft Excel
- SQL, Python Basics
- Ad Monetization, User Acquisition
- LTV Analysis
Certification
Certificate of Quantitative Economics, Houston, TX, 05/2019 - Present
Timeline
Ad Monetization Analyst
Applovin
01.2022 - Current
Email Marketing Data Analyst
Trendline Interactive
11.2020 - 12.2021
Tenant Representation Research Intern
Moody Rambin
05.2019 - 09.2019
Bachelor of Science in Economics -
University of Houston
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