Tiki Guerrant-McRay
Director Of Marketing
Palm Harbor,FL
Summary
Self-motivated and creative Marketing enthusiast. An expert in client relationship management, linear and digital, streaming media, data analytics and research. Adaptable and flexible in new situations, with an unyielding desire to succeed for forward-thinking companies.
Overview
19
19
years of professional experience
Work History
Field Marketing Director
Spectrum Reach
7 2019 - Current
- Oversees a team of 10-20 Marketing Specialists, Managers, and Sr
- Mangers who partner with Sales Management to direct various marketing campaigns and strategies for designated sales geographies throughout the Southeast
- Develop marketing plans for specific categories, products, services to support businesses objectives
- Deliver marketing plans to drive new business leads, increase client awareness of offerings, enhance client retention by developing and implementing community and client events, and help in increasing sales effectiveness
- Partnering with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients
- Serving as brand ambassadors / champions, ensuring the elevation of the brand throughout the market while adhering to brand guidelines
- Responsible for playing a key role in facilitating communication and implementation of important initiatives and strategies internally and externally.
- Provided ongoing mentorship and coaching to team members, nurturing talent within the organization while maintaining high levels of retention.
- Influenced internal stakeholders on best practices in field marketing, driving adoption and alignment across the organization.
- Managed a high-performing team of marketing professionals, fostering an environment of creativity and collaboration.
- Increased brand awareness by developing and executing strategic field marketing campaigns.
- Built strong relationships with key industry partners through networking events and collaborative initiatives.
- Delivered impactful presentations at conferences and industry events, positioning the company as a thought leader within the sector.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed marketing budget for maximium ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Field Marketing Manager
Spectrum Reach
01.2017 - 01.2019
- Oversaw a team of Marketing Specialists who partner with Sales Management to direct various marketing strategies and initiatives for designated sales geographies throughout SW & Central Ohio
- Develop marketing plans for specific categories, products, services to support businesses objectives
- Leading the execution of marketing strategies designed to increase awareness and familiarity of Spectrum Reach brand in local business community and generate new business leads
- Partnering with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients
- Serving as brand ambassadors / champions, ensuring the elevation of the brand throughout the market while adhering to brand guidelines.
- Boosted brand awareness by creating and executing strategic field marketing campaigns.
- Generated leads and created brand awareness in new markets for [Product or Service].
- Drove sales growth by collaborating closely with sales teams to develop effective messaging and collateral materials.
- Negotiated favorable partnerships with vendors, securing cost-effective resources for campaign execution.
- Collaborated with internal stakeholders to align field marketing efforts with overall business objectives.
- Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
- Streamlined processes for event planning and execution, reducing overall costs while maintaining high-quality experiences for attendees.
- Enhanced lead generation through targeted local events and trade shows.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Account Executive
Spectrum Reach
08.2016 - 07.2017
- Responsible for prospecting, selling, and growing a base of local clients and agencies through our linear and digital lines of business
- Deliver the absolute best strategy for each client and help consult the client on how to best spend their advertising dollars
- Maintain customer satisfaction and accountability through consultative selling
- Engage in all stages of the sales cycle, from prospecting to developing customer rapport, closing business, growing revenue and servicing accounts
- Responsible for meeting and exceeding weekly, monthly and quarterly sales activity with focus on solution based selling and digital product inclusion
- Meet with key decision makers and develop advertising programs that target client specific needs.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Managed sales cycle to maintain solid customer base.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Prepared forecasts to gain understanding of measures needed to grow business.
- Leveraged CRM to collect, organize, and manage sales data and customer information.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
Client Solutions Associate
Time Warner Cable Media
02.2015 - 08.2016
- Responsible for Client specific media and marketing strategy
- Use and understanding of secondary market research databases in order to assist Sales Leaders and Sales Staff in analysis of competitive media, industry trends, and market intelligence
- Category, Media and competitive research
- Campaign analytics (i.e
- Analytics showing the performance of a client post sale).
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
- Created solutions for customers to satisfy specific needs, quality and budget.
- Implemented data-driven decision-making strategies, improving overall business performance.
- Analyzed customer data to identify trends and anticipate customer needs.
- Conducted comprehensive market research to identify emerging trends and opportunities for growth within the industry.
- Used software to evaluate and interpret data.
- Enhanced decision-making processes for clients through the delivery of insightful reports and presentations.
- Created visualizations to present research data and findings to stakeholders.
- Improved data accuracy by conducting in-depth research and analysis on industry trends and market behavior.
- Increased client satisfaction by providing customized research solutions tailored to their unique business needs.
Product Marketing Manager
PowerNet Global Marketing
02.2008 - 01.2010
- Oversaw, developed and implemented strategy across a number of communication vehicles for marketing and advertising initiatives
- Managed general communications for the organization, including press, client relations, and internal vendor contacts
- Hired, trained, and oversaw a marketing analyst
- Created strategic marketing programs for residential telephone, Internet, and wireless services by using social media, web content development, and direct mail promotions
- Worked closely with company lines of business to establish marketing initiatives that supported sales goals and met customer satisfaction while remaining within the business marketing budgets.
- Drove marketing initiatives to increase product visibility and market performance.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Oversaw product development, marketing, and launches.
- Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.
Domestic/International Marketing Analyst
Publisher’s Clearing House
11.2005 - 02.2008
- Managed the company’s largest mailing programs which accounted for $2MM in revenue at 80% of the company’s profit margin
- Oversaw projects from inception to release by identifying advertising need, researching competitor strategies, executing distribution, monitoring budget costs, and reporting project analytics
- Coordinated strategic market research, promotion, and execution of weekly domestic/international merchandise, and annual magazine mailings
- Measured and assessed overall customer satisfaction as well as the effectiveness of marketing, advertising, and communications and strategies.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Created detailed reports for executive leadership outlining the success of specific campaigns, lessons learned, and recommendations for future improvements.
- Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Wrote engaging and successful marketing, advertising, and website copy.
Education
Master’s in Business Administration -
Long Island University
Long Island, NYBachelor’s in Science, Marketing - undefined
Hampton University
Hampton, VASkills
Event Management
Marketing strategy
Media Buying
Campaign Development
Client Relationship Management
Content Development
Digital Marketing
Brand positioning
Advertising Campaigns
Pages
- 2
- 3
Timeline
Field Marketing Manager
Spectrum Reach
01.2017 - 01.2019
Account Executive
Spectrum Reach
08.2016 - 07.2017
Client Solutions Associate
Time Warner Cable Media
02.2015 - 08.2016
Product Marketing Manager
PowerNet Global Marketing
02.2008 - 01.2010
Domestic/International Marketing Analyst
Publisher’s Clearing House
11.2005 - 02.2008
Field Marketing Director
Spectrum Reach
7 2019 - Current
Master’s in Business Administration -
Long Island University
Bachelor’s in Science, Marketing - undefined
Hampton University
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