Tikila Hicks
Tampa
Summary
Advertising compliance professional with experience partnering with attorneys, reviewing marketing and advertising content, guiding cross-functional teams, and improving internal review processes in a retail media environment. Known for sound judgment, clear communication, responsiveness, and strong business partnership. Brings a background in compliance, merchandising, and operations, with a collaborative and supportive leadership style.
Overview
12
12
years of professional experience
Work History
Advertising Compliance Analyst
QVC Group
04.2022 - Current
- Partner closely with HSN attorneys to apply evolving legal guidance to advertising review decisions across digital, broadcast, and promotional content.
- Review advertising claims and marketing assets to ensure alignment with approved and rejected claim guidance and applicable compliance standards.
- Provide day-to-day guidance to cross-functional business partners on compliant advertising execution, helping teams translate legal direction into practical action.
- Support issue spotting and risk assessment during tape review and asset review in a fast-paced retail media environment.
- Help develop, refine, and maintain internal processes, standards, and guidance documents that improve the efficiency and consistency of advertising review.
- Create and communicate clear guidance for business partners on compliant product promotion across electronic retailing and print/digital advertising.
- Serve as a dependable resource to teammates and business partners by responding quickly to questions, supporting urgent needs, and helping move work forward.
- Selected to support coaching-related conversations and team collaboration efforts, demonstrating professionalism, composure, and strong partnership skills.
E-commerce Merchandising Admin
QVC Group
07.2019 - 02.2022
- Supported buying, merchandising, and product setup activities in a fast-paced e-commerce environment.
- Worked cross-functionally with internal partners and vendors to support brand, product, and digital initiatives.
- Processed purchase orders, maintained product information, and helped ensure required legal and operational details were accurately reflected in product records.
- Ran reports and queries to verify product metadata and support business decision-making.
- Responded independently to internal and external stakeholder inquiries and helped manage team intake workflows and shared mailboxes.
- Trained team members on processes and systems and served as a reliable resource for day-to-day operational support.
Account Manager
Chemtel Inc.
05.2018 - 07.2019
- Managed a portfolio of client relationships, serving as a key point of contact for account support, issue resolution, and service-related communication.
- Built and maintained strong client partnerships through responsiveness, professionalism, and consistent follow-through.
- Collaborated with internal teams to coordinate solutions, support service delivery, and address customer needs efficiently.
- Maintained organized account records, documentation, and communications to support operational accuracy and continuity.
- Helped strengthen the customer experience through clear communication, problem-solving, and proactive support.
Mail Processing Clerk
Akorbi - PWC
12.2017 - 05.2018
- Processed and distributed high-volume mail and documentation with accuracy, efficiency, and attention to detail.
- Maintained organized workflows for sorting, routing, and tracking correspondence to support daily business operations.
- Verified materials for completeness and accuracy while handling sensitive information with care and confidentiality.
- Supported administrative efficiency by ensuring timely delivery and proper handling of internal and external communications.
Assistant Buyer & Visual Manager
Scout & Molly's Boutique
04.2017 - 07.2019
- Built vendor and brand relationships and supported inventory purchasing based on sales trends and customer demand.
- Planned pop-up events and community partnerships to drive traffic and brand visibility.
- Managed inventory checks, purchase orders, and vendor communication to support timely merchandise flow.
- Trained and supported sales associates, including onboarding and day-to-day team guidance.
- Oversaw visual merchandising and social content efforts to support store performance.
Visual & Sales Assistant
Altar'd State
10.2015 - 04.2017
- Led weekly floor sets and supported visual merchandising decisions based on sales trends and store priorities.
- Trained team members and supported store operations, purchasing tasks, and communication across the team.
- Served as Manager on Duty when needed and helped coach and motivate team members toward store goals.
Brand Representative
Altar'd State
08.2014 - 10.2015
- Completes opening/closing procedures and tasks as directed by management with a guest focus.
- Locate merchandise effectively and maintain organization.
- Perform register transactions quickly and efficiently.
- Process transactions accurately, as well as handle cash and provide change without error.
- Adheres to loss prevention practices and is aware of and reports potential incidents, to ensure shortage control and to protect the company's assets.
- Maintains a safe work environment and reports any potential hazards to leadership.
- Participates and assists in the preparation of the store's inventory.
Education
A.A. - Liberal Arts
Saint Leo University
2024
B.S. - Psychology Minor: Human Resource Management
Saint Leo University
2026
Skills
- Advertising Compliance
- Legal/Regulatory Review
- Claims Review
- Cross-Functional Collaboration
- Team Support & Training
- Team Leadership
- Coaching & Development
- Process Improvement
- Risk Assessment / Issue Spotting
- Business Partner Communication
- Tableau
- Adobe Analytics
- Google Analytics - Expert
- Business Desk
- Retail Media / E-commerce
- Excel / Google Sheets
Websites
Timeline
Advertising Compliance Analyst
QVC Group
04.2022 - Current
E-commerce Merchandising Admin
QVC Group
07.2019 - 02.2022
Account Manager
Chemtel Inc.
05.2018 - 07.2019
Mail Processing Clerk
Akorbi - PWC
12.2017 - 05.2018
Assistant Buyer & Visual Manager
Scout & Molly's Boutique
04.2017 - 07.2019
Visual & Sales Assistant
Altar'd State
10.2015 - 04.2017
Brand Representative
Altar'd State
08.2014 - 10.2015
A.A. - Liberal Arts
Saint Leo University
B.S. - Psychology Minor: Human Resource Management
Saint Leo University
Certifications
- Digital Marketing & Ecommerce — Google, 2021
- Project Initiation & Planning — Google, 2021
- Retail Industry Fundamentals — NRF, 2022
- Legal Process Improvement — PLI, 2022
- Content Creators and Corporate Collaborations — PLI, 2022
- Hot Topics in Advertising Law 2024 — PLI, 2024
- Cosmetic and Dietary Supplement Product Advertising — PLI, 2024
- Compliance & Ethics Essentials 2024 — PLI, 2024
- Ethical Issues in Class Action Litigation — PLI, 2025
- Artificial Intelligence, Machine Learning, and Social Media — PLI, 2025
- Leadership Psychology: Enhancing Team Dynamics — Coursera, 2026
- Strategic Listening for Lawyers — PLI, 2026