Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tim Arland

Chanhassen,MN

Summary

Accomplished leader with a proven track record of digital transformation and financial turnarounds. Skilled in mergers and acquisitions, with a keen focus on operational excellence and strategic visioning. Spearheaded major growth initiatives and website migrations, demonstrating effective decision-making and a customer-centric approach.

Overview

17
17
years of professional experience

Work History

CEO

Self-employeed
06.2024 - Current

Fractional CEO and consulting. Expertise in retail and eCommerce for $20M to $500M revenue business. Areas of focus include acquisitions, strategic planning, website migrations, P&l, turnarounds, implementing major business growth initiatives.

CEO

Bellacor.com, Inc.
05.2019 - 06.2024
  • Achieved business turnaround in first 6 months from unprofitable and out of cash to profitable and building cash
  • Initiated and led successful website migration from in-house cold fusion website to Salesforce Commerce Cloud in 2021
  • Acquired lighting store in St, Paul to create multi-channel growth strategy in 2022
  • Developed B2B strategic initiative with home builders outside of MN in 2023

Chief Technology Officer

US Water Filters
04.2018 - 04.2019
  • Led financial turnaround
  • Launched new website concept for water filtration systems
  • Operated in EOS management style

Chief Marketing Officer

Sportsmans Guide
02.2010 - 03.2018
  • Part of 3-person team that led the successful sale transaction of SG to Northern Tool
  • Led website redesign and all e-Commerce upgrades
  • Led branding and logo transformation across company
  • Increased profitability through Catalog Advertising reduction project
  • Achieved sales growth through product driven and holiday season initiatives

President

Current Catalog
08.2007 - 02.2010
  • Led financial turnaround of the $100M+ business
  • Acquired Lillian Vernon assets out of bankruptcy auction as part of long-term platform strategy
  • Initiated a product-driven personalized product initiative to expand authority in the personalized product category along with in-house production of personalized products

Education

MBA - Marketing And Entrepreneurship

University of St. Thomas
Saint Paul, MN
12.1992

Bachelor of Science - Marketing

Illinois State University
Normal, IL
05.1981

Skills

  • Effective Decision Making
  • Operational Excellence
  • Customer Focus
  • Strategic Visioning
  • Mergers and Acquisitions
  • Digital Transformation
  • Financial Acumen

Timeline

CEO

Self-employeed
06.2024 - Current

CEO

Bellacor.com, Inc.
05.2019 - 06.2024

Chief Technology Officer

US Water Filters
04.2018 - 04.2019

Chief Marketing Officer

Sportsmans Guide
02.2010 - 03.2018

President

Current Catalog
08.2007 - 02.2010

MBA - Marketing And Entrepreneurship

University of St. Thomas

Bachelor of Science - Marketing

Illinois State University
Tim Arland