Sharpspring
Tim Eckert
Lancaster,PA
Summary
Professional with strong background in account management and client relations. Known for strategic thinking, effective communication, and adaptability to changing needs. Skilled in driving team collaboration, maximizing revenue, and fostering client satisfaction. Reliable and results-focused, consistently delivering high-quality outcomes.
Overview
14
14
years of professional experience
Work History
ACCOUNT DIRECTOR
MADJ Marketing
04.2022 - Current
- Directed comprehensive marketing campaigns for key client accounts, ensuring alignment with branding, business objectives, and audience engagement
- Managed client relationships and served as the primary liaison for strategic accounts, delivering strategic marketing solutions tailored to their needs
- Crafted impactful marketing content, including social media campaigns, website copy, video scripts, and print materials
- Spearheaded proposal development and RFP responses, including securing high-value projects
- Utilized data-driven insights to measure campaign performance and refine marketing strategies for optimal ROI
- Oversaw project teams, ensuring seamless collaboration, on-time deliverables, and adherence to budgets
- Innovated creative concepts and strategies for various industries, including healthcare, manufacturing, technology, and wellness sectors
- Implemented new CRM system for clients, Sharpspring, oversaw onboarding for our agency and clients.
DIRECTOR OF BUSINESS DEVELOPMENT AND MARKETING
HomeSale Settlement Services and HomeSale Realty Group
03.2017 - 03.2022
- Oversaw communications both internal and external for HomeSale Settlement Services with over 1,200 real estate agents
- Managed new and existing clients for 5 different title entities
- Implemented and oversaw use of a survey software system, Listen360, that went out for every one of the 5,000+ transactions conducted per year, including follow-up with agents and closers when necessary
- Managed the vetting and implementation for several different software platforms; EZLynx management system for HomeSale Insurance, HubSpot CMR, worked with Industrial Resolutions to create new tracking dashboard for HomeSale Realty, SoftPro Management system for HomeSale Settlement
- Managed social media accounts for multiple title entities and created monthly email newsletters for internal and external audiences
MARKETING MANAGER
Heart of Lancaster and Lancaster Regional Medical Centers (Now UPMC Pinnacle)
01.2015 - 02.2017
- Oversaw and managed communications and marketing for over 25 physician practices including specialty and primary care offices, including internal marketing and communications between independent and employed physician offices
- Handled public relations for the hospitals and medical group, sent out press releases, coordinated interviews with physicians, and worked with the corporate office to respond to media requests
- Created a video program for the hospitals and physician practices, scheduled and oversaw the creation of over 50 videos projects including physician profiles, physician seminars (live and in-studio), and special event recordings
- Identified, developed, and executed business development and marketing plans supporting the overall strategic plan of the organization
- Helped with planning and running several different large scale hospital events
MARKETING AND STRATEGIC PLANNING
Reading Health System
07.2011 - 01.2015
- Oversaw and managed communications and marketing for several key hospital-wide initiatives including system-wide EPIC EHR implementation, the formation of a physician-led clinically integrated network, and preparations for the ICD-10 transition
- Aided in the creation of a new Strategic Plan, developed 5 new key strategies, and developed workgroups to implement the plan as well as service line development plans
- Maintained strategic planning software program, OnFocus, and trained stakeholders in how to use the program
- Worked with data analytic tools to identify referral patterns and physician relationships in support of the strategic plans
- Helped with planning and running several different large-scale hospital events
- Identified, developed, and executed business development and marketing plans supporting the overall Strategic Plan of the organization
OPERATIONS INTERN
Philadelphia Seventy Sixers
01.2011 - 05.2011
- Organized and managed at least 15 pre-game, half-time, and timeout on-court activities for each one of the 23 home games
- Created game day scripts and schedules for all in-arena entertainment on game nights
- Assigned and oversaw duties of 5 other interns leading up to and during games
- Supervised and proofread all of the work of other interns
- Trained incoming interns
- Assigned duties to each intern for every game based on their abilities
GRADUATE ASSISTANT & INTERIM DIRECTOR OF MARKETING
Millersville University Marketing Department
09.2008 - 02.2011
- Managed both athletic and student corporate sponsorship programs for the University including selling, maintenance, and fulfillment of over 40 sponsorships totaling between $100,000-$150,000 annually
- Wrote and proofread brochures for various campus events and programs
- Oversaw selling and maintenance of a digital advertising network featuring 20+ advertisers
- Dealt with media outlets to place advertisements and announcements 15-20 times per month
- Proofread all outgoing print and web materials including brochures, advertisements, and announcements
- Created and managed marketing plans for several departments on campus
- Managed several different student workers in their daily activities
LEGAL ASSISTANT
Barry G. Goldman Attorney-at-Law
06.2002 - 08.2008
- Researched criminal law and wrote up court briefs
- Consulted with present and future clients
- Input all closed files into an electronic database for easier access
- Managed daily, weekly, and monthly office goals and tasks and supported paralegal
- Served subpoenas to individuals and businesses
GAME OPERATIONS
Philadelphia Seventy Sixers
09.2005 - 06.2008
- Organized and helped manage at least 10 pre-game, half-time, and timeout on-court activities for all 41 homes games per season plus preseason and playoffs
- Constructed and dismantled Philadelphia media press operations
- Assisted team hospitality duties for all 41 home and playoff games
- Oversaw post-game player autograph sessions
- Set-up and dismantled 76ers inflatable
Education
MASTERS - SPORTS MANAGEMENT
Millersville University
Lancaster, PA05.2011
BACHELOR - SOCIAL SCIENCE
St. Joseph's University
Philadelphia, PA05.2008
Skills
- Customer relationship management
- Account relationship management
- Verbal communication
- Advertising strategies
- Product launches
- CRM software proficiency
- Strategic development
- Media planning
- Advertising expertise
- Creative direction
- Marketing
- Business development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementCompany Culture401k matchPersonal development programsFlexible work hoursSoftware
HubSpot
Constant Contact
Squarespace
Wix
LinkedIn Sales Navigator
Listen360
OnFocus
Sendible
Beaconstac
ReviewR
Timeline
ACCOUNT DIRECTOR
MADJ Marketing
04.2022 - Current
DIRECTOR OF BUSINESS DEVELOPMENT AND MARKETING
HomeSale Settlement Services and HomeSale Realty Group
03.2017 - 03.2022
MARKETING MANAGER
Heart of Lancaster and Lancaster Regional Medical Centers (Now UPMC Pinnacle)
01.2015 - 02.2017
MARKETING AND STRATEGIC PLANNING
Reading Health System
07.2011 - 01.2015
OPERATIONS INTERN
Philadelphia Seventy Sixers
01.2011 - 05.2011
GRADUATE ASSISTANT & INTERIM DIRECTOR OF MARKETING
Millersville University Marketing Department
09.2008 - 02.2011
GAME OPERATIONS
Philadelphia Seventy Sixers
09.2005 - 06.2008
LEGAL ASSISTANT
Barry G. Goldman Attorney-at-Law
06.2002 - 08.2008
BACHELOR - SOCIAL SCIENCE
St. Joseph's University
MASTERS - SPORTS MANAGEMENT
Millersville University
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