Summary
Overview
Work History
Education
Skills
Timeline
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Timothy Hafke

New York,NY

Summary

Dynamic Marketing Content Specialist with a proven track record at AlphaSense, enhancing site traffic by 448.85% through expert SEO and content strategy development. Excelled in cross-team collaboration and project management, driving significant user growth and pipeline revenue. Skilled in Google Analytics and editorial planning, demonstrating a confident approach to digital marketing and content creation.

Overview

8
8
years of professional experience

Work History

Marketing Content Specialist

AlphaSense
New York, NY
06.2022 - Current
  • Contributed to a 448.85% increase in YOY 23-24 site traffic by writing and editing blogs, whitepapers, and guides highlighting industry trends in AlphaSense's AI-powered platform
  • Created search engine optimized (SEO) thought leadership content that generated 10,936 views, 4,291 sessions, and $182,400 in pipeline between Q1-Q4 2024
  • Led content strategy targeting international audiences and their respective markets to bring in 3,008 new users to the AlphaSense site
  • Cross-collaborated with Demand Generation, Customer Service, Sales, and Product Marketing teams to reach key performance indicators

Freelance Content Writer

Wellthy
New York, NY
10.2021 - 07.2022
  • Established an editorial calendar and project managed content creation (blog posts, FAQs, listicles, etc.) promoting Wellthy's family caregiver services

Client Support Specialist

Yext
New York, NY
07.2021 - 07.2022
  • Provided prompt, friendly, and accurate written support to resolve over +4,000 technical cases Yext's clients faced within the B2B SaaS platform
  • Created email templates for the Yext Support team to improve client correspondence turnaround

Freelance Content Writer and Social Media Producer

Included Health
New York, NY
04.2021 - 07.2022
  • Leveraged customer testimonials to inform content development, keyword research, and product marketing relating to LGBTQ+ healthcare topics and Included Health's concierge services

Digital Editor

Hour Detroit Magazine
Troy, MI
10.2018 - 10.2019
  • Interviewed Metro-Detroit entrepreneurs for SEO-optimized articles published on hourdetroit.com using WordPress
  • Awarded First Place in Health Reporting by the Society of Professional Journalists Detroit Chapter for Mental Notes in Hour Detroit's 2019 Health Guide

Editorial Intern

Out Magazine
New York, NY
06.2017 - 08.2017
  • Wrote and edited daily LGBTQ+ blog posts for out.com, which amassed 50,000+ social reshares
  • Transcribed feature interviews and provided fact-checking support to the editorial staff

Marketing Intern

Proenza Schouler
New York, NY
01.2017 - 08.2017
  • Conducted competitive research on brand promotion and e-commerce initiatives with the intent of proposing growth strategies for Proenza Schouler's social accounts
  • Assisted in producing seasonal lookbooks by utilizing Adobe applications

Editorial Director

FM/AM (Fashion Magazine at Marist)
Poughkeepsie, NY
01.2017 - 05.2017
  • Organized and managed a production schedule to vet and edit +100 student submissions
  • Awarded Columbia's Scholastic Press Association Gold Crown for Vol
  • 5 of FM/AM

Education

BS Degree - Communications and Media Studies

Marist College
Poughkeepsie, New York
08-2018

Skills

  • Content strategy development
  • Editorial planning
  • Content writing and editing
  • Project management
  • Whitepaper and E-book creation
  • Digital marketing
  • Project management
  • Social media marketing
  • Search engine optimization (SEO)
  • Keyword research analysis
  • Asana
  • Slack
  • Google Analytics
  • Salesforce
  • WordPress
  • Content management systems

Timeline

Marketing Content Specialist

AlphaSense
06.2022 - Current

Freelance Content Writer

Wellthy
10.2021 - 07.2022

Client Support Specialist

Yext
07.2021 - 07.2022

Freelance Content Writer and Social Media Producer

Included Health
04.2021 - 07.2022

Digital Editor

Hour Detroit Magazine
10.2018 - 10.2019

Editorial Intern

Out Magazine
06.2017 - 08.2017

Marketing Intern

Proenza Schouler
01.2017 - 08.2017

Editorial Director

FM/AM (Fashion Magazine at Marist)
01.2017 - 05.2017

BS Degree - Communications and Media Studies

Marist College
Timothy Hafke