Tim Hanley

• Called on top Fortune 500 CPG, Retail and QSR Enterprise clients to prospect (assigned clients were all new business development) and forge new advertising partnerships
• Produced over $1.4 million in 100% new business in first 10 months
• New logos and advancing opportunities included: Authentic Brands, Beam Suntory, Blue Triton Brands, Clorox, Conagra, General Mills, Kellogg’s, Lidl, Lowe’s, Morton, Pepsico, Quaker, Sleep Number, Tropicana, Tyson and Walgreens, to name a few.

• Called on top Fortune 500 CPG, Retail, FinServ, QSR, etc
• Clients to use data to capture consumer attention and drive results via demonstrating the power of Oracle Advertising’s data enablement suite of solutions, including analytics & insights, audiences, data licensing, enrichment, appends, onboarding etc
• Growing and preserving client relationships with value-based selling approach
• Educated multiple levels of clients up to executives on benefits of Oracle Advertising's 1st & 3rd-party Data Enablement solutions
• Clients included: Abbott, Ace Hardware, Camping World, Conagra, Dick’s Sporting Goods, Discover Financial, Galderma, General Mills, JC Penney, Kellogg’s, Kraft-Heinz, McDonald’s, Molson Coors, Target, Ulta Beauty, Walgreens, etc
• Responsible for selling thru over $2.5 million in 1st-party data partnerships with Fortune 100 CPG, Financial Services, Retail and QSR clients in first 8 months while creating pipeline over $2.0 million in strong opportunities
• Sold-thru 3rd-party, off-shelf and custom, audiences’ subscriptions (i.e
• Leveraging Automotive, CPG, Demographics, Entertainment, Lifestyle, Life-stages, Retail, Sports, Travel, etc
• Data segments) for brands campaigns’ activations across all major DSPs (i.e
• The Trade Desk, DV360, Yahoo) and social platforms including: Facebook, Instagram, Pinterest, Snap, Twitter, etc
• Ensure high client retention rates are achieved in close partnership with Account Managers
• Consistently grow and preserve revenue across existing clients - at or above revenue quota
• Build account plans and scale winning go-to-market strategies to deepen relationships and uncover new opportunities
• Manage all aspects of the sales process internally/externally, including sales forecast and contracting
• Embrace the belief that all clients should have an amazing and consistent experience when working with the Oracle Advertising's Data Enablement – constantly striving to deliver that experience.

• Responsible for forging new demand side partnership contextual targeting video activations with programmatic trading desks, all major holding companies and independent agencies, clients (CPG, Retail/FinServ/Insurance/QSR) DSP’s along with forging new supply-side publisher partnerships
• Generated $1.0 million in new revenue during first year.

• Responsible for generating new revenue stream via securing SaaS enterprise partnerships with Fortune 500 clients (across CPG, Retail, Financial/Insurance, QSR, Auto categories), agencies, programmatic trading desks, DMP’s and DSP’s across the U.S., selling Complementics’ mobile data technology solutions including deterministic/probabilistic, geo-fencing, lat/long, device I.D.’s, hashed emails and custom targeting segments based on deterministic and lifestyle interests & passions
• Sold over $1.5 million in new revenue during first year.

Responsible for launching Intertrust Technologies’ adtech, start-up, Personagraph, a mobile data-technology, video activation solutions platform

• SaaS driven sell selling mobile 1st-party data technology targeting solutions
• Responsibilities included Midwest & Southwest Fortune 500 clients (across CPG, Retail, Financial/Insurance, QSR, Auto, etc.), major agencies’ programmatic desks, strategy teams and DSP’s
• #1 revenue producer in U.S
• Generated over $2.5 million in new business, accounting for 90% of national sales’ revenues
• Key Agencies/Clients include: Accordant, Accuen, Adobe, Amnet, Ansible, Assembly, Cadreon, Carat, Carmichael Lynch, Centro, Cramer Krasselt, Dairy Queen, Dr Pepper, Empower, Fifth Third Bank, GroupM, GTB, Havas, Haworth, Initiative, KAO Brands, Kimberly-Clark, Mediavest, Mindshare, Mobext, OMD, PHD, Spark Foundry, Starcom, Taco Bell, Target, The Richards Group.

• Responsible for generating new and increased digital revenue across Meredith Digital platforms: content sponsorship’s, data (1st & 3rd party audience data), desktop, mobile, native, programmatic, shopper marketing, social and video products
• Categories include: CPG, Retail, Financial/Insurance, QSR, Auto, etc
• Increased revenue by 46% having closed $2.2 million in digital campaigns, only six-weeks into new calendar, fiscal year (thru mid-February), prior to lay-off
• 1st Sales Rep in U.S
• To sell Meredith's first-ever Shopper Marketing platform solution, generating new revenues from Kraft & Quaker brands at the initial launch
• 1st Sales Rep in U.S
• To sell Meredith's first-ever 1st-party data product solution, generating new revenues from Kraft, Monsanto, State Farm brands at the initial launch
• 1st Sales Rep in U.S
• To sell Meredith's first-ever Native Advertising offering, generating new revenue from Monsanto at the initial launch
• Managed & mentored 2 sales reps and one Account Manager
• Saw RFP’s through to proposal submission while managing active campaigns for key clients/agencies: Anheuser Busch, Bank of America, Digitas, Johnsonville, Kraft, Monsanto, Nat’l Pork Producers, Nestle Purina, OMD, Pepsico, PHD, Quaker, Starcom, Spark Foundry, Sprint, State Farm and Walgreen’s.

• Regions
• Served as Midwest/Southwest Digital Sales Director managing 8 Sales reps, 2 Account Managers responsible for all digital sales, including custom sponsorships and integrated platforms across CPG, Retail, QSR, Pharma, Auto and Financial/Insurance categories
• Increased revenue over 100% from $12.0 to $25.0 Million in first year, including selling an exclusive $5.0M campaign to Target
• Introduced & developed innovative Editor “Diet & Nutrition Trends” Food & Beverage Road Show series to blue-chip CPG Marketers such as Kellogg’s, Kraft, Quaker/Pepsico
• Key Accounts: Blue Bunny, Cetaphil, Kaiser Permanente, Kimberly Clark, McDonald’s, Pedialax, State Farm, Target, United Health Care, Walgreen’s, Wal-Mart
• Key Agencies: Carmichael Lynch, Compass Point, Digitas, Haworth, iProspect, Mindshare, Maxus, OMD, PHD, Prometheus, Spark, Starcom

• Launched "Tim Hanley Digital Rep Group" independent rep firm representing Thrillist and two digital start-ups, Ology and Talenthouse
• Sold across all major categories including: CPG, Retail
• Financial/Insurance, QSR, Apparel, Auto, etc
• Increased Thrillist sales over 50% in first year
• Sold an exclusive $1.5 Million promotional partnership to McDonald's for their seasonal McRib launch.

• InStyle Magazine/InStyle.com
• Responsible for managing 5 Sales reps, and 2 Assistants, while growing overall territory revenue over $35.0 million
• Also, managed Procter & Gamble account growing it from the #5 to #1 advertiser for the last 5 years
• Sold across all major categories including: CPG, Retail, Financial/Insurance, QSR, Apparel, Beauty, Auto, etc
• Maintained 5%-15% revenue growth consistently for last 8 years
• Generated instyle.com net revenues that accounted for 26% of sites’ total sales – 50% above national average
• Sold & managed $3.0 million, exclusive ULTA Beauty partnership for 6 consecutive years from

• Sold multi-million-dollar integrated, 360 sponsorships to Procter & Gamble, Target, SC Johnson, ULTA Unilever and JC Penney leveraging InStyle franchise, including print and digital, utilizing customized, integrated event sponsorship programs such as Augmented Reality, Grammy’s, Click-to-Play, Inside InStyle and InStyle Celebrity Weddings TV Sponsorships
• Key Accounts: Allstate, Anheuser-Busch, Bank of America, Beam Suntory, Brown-Forman, Coca-Cola, ConAgra, Crate & Barrel, Discover Financial Services, General Mills, Home Depot, JC Penney, K-Mart, Kellogg's, Kohler, Kohl’s, Kraft, McDonald’s, McDonald’s, Miller-Coors, Neiman Marcus, PepsiCo, Procter & Gamble, Quaker, SC Johnson, Sears, State Farm, Target, ULTA Beauty, Unilever, Wrigley