Tim Hendon
Burleson
Summary
Experienced professional with over a decade in strategic planning and operational leadership, specializing in building relationships and driving organizational success. Recognized for effectively collaborating across teams and leveraging insights to enhance performance and foster client loyalty. Proven ability to analyze market trends and implement innovative solutions that optimize efficiency and growth.
Overview
16
16
years of professional experience
Work History
Director of Sales and Revenue
Exchange Hotels Management
Fort Worth
03.2024 - 03.2025
- Increased room sales from 37,258 to 38,688 rooms, achieving a 3.8% year-over-year growth through strategic sales initiatives and market expansion efforts.
- Successfully implemented dynamic pricing strategies that resulted in an average RevPAR increase of 18%, while maintaining competitive occupancy rates in a challenging market.
- Demonstrated consistent growth in both volume and revenue metrics, indicating successful competitive positioning and market share gains in the Fort Worth Historic Stockyards market.
Task Force Operations and Sales
Palette Hotels
Fort Worth
03.2023 - 03.2024
- As a Task Force Operations and Sales, I developed and implemented strategies to increase sales and profitability, exceeding budget goals by 17% to 22% year over year.
- Managed budget implementations, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets, and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency and service scores by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Director of Sales
Epic Waters Indoor Water Park
Fort Worth
06.2022 - 12.2022
- Achieved a dramatic sales increase by skillfully managing relationships and using proactive sales approaches.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Managed and motivated a sales team to increase revenue by 30% year over year in 5 months.
- Consistently serviced accounts to maintain active contacts, and continuously promote profitable offerings.
- Assessed performance management structures, and implemented enhancements to improve frameworks and strengthen results.
- Provided documentation of processes to comply with regulations and company policies.
- Connected with prospects through trade shows, cold calling, and local-area networking.
- Coordinated staff sales meetings to discuss developmental strategy, best practices, and process improvements.
Director of Sales
Holiday Inn
Fort Worth
07.2021 - 03.2022
- Success in reaching numbers close to what our property has seen 2019 in occupancy while growing rate
- Immediately built a group with a corporate training account that gave me a guaranteed 35% occupancy base to build on for Q4 2021 through all of 2022, while giving us $80k per month in secured revenue
- Adding on to our large group base through networking current accounts to build up corporate meeting/group business, I was able to increase our monthly occupancy by 15% after the first three months
- I did a strong marketing push on our F&B in our meeting space to exceed Q4 goals
- We surpassed the goal and sold 3 times as much in 2021 Q4 vs 2020 Q4
- Restructured the communication and reporting process to be more effective between the Sales office and our Food & Beverage department
- Brought in and booked $65K in new event business with 40% being repeat to displace lower rated business that continued to book at massively discounted rate and had no interest of paying a higher rate
Director of Sales
Homewood Suites Fort Worth
Fort Worth
07.2017 - 09.2019
- Reevaluated our current corporate accounts to ensure we were receiving the right mix of business that would drive the top line revenue, while lowering our bottom line in decreasing labor and supplies cost
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches
- Managed and collaborated with revenue management team to increase revenue 5.25% in BT and group business YOY, while increasing ADR by 7%
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Managed accounts to retain existing relationships and grow share of business
Account Executive
Preferred Business Solutions
Irving
07.2015 - 07.2017
- Cultivated and maintained relationships with over 100 local businesses to ensure customer satisfaction, leading to a 20% increase in client retention year over year.
- Drove a 15% year-over-year growth in sales revenue by identifying upselling opportunities and implementing targeted marketing strategies for office supplies.
- Provided timely and effective support to clients, resolving issues and concerns that contributed to improvements in customer feedback ratings.
Director of Sales
TownePlace Suites Springdale
Springdale
07.2014 - 07.2015
- Worked with lead contacts in large corporations (i.e., Tyson Foods and Hitachi) to increase room night production and revenue by an additional 4.7% over the market goal of 4%
- Attended networking events and banquets to establish and build a substantial contact base
- Built the Business Plan for the upcoming year that gave a strategic plan for renegotiating our accounts to show for increased revenue that would exceed the expectation of ownership by an additional 4% over there 5% expectation
- Within the first six months, increased corporate account production by 21% and corporate account revenue by 26% over the previous year
- Accomplished this through networking and building new contacts with the large corporations in our market
- Built promotions and value-adds that added to the overall revenue growth YOY of 7%
- Lead a sales blitz that added the 3 new accounts in 2015 that produced an additional 19% over the previous negotiated rates
- This added to our successful sales strategy for 2015
- With my continued strategy the hotel was on track to break over $2 million for the first time since opening in 2009
Events Manager
Little Convention & Visitors Bureau
Little Rock
11.2012 - 06.2014
- Acted as a liaison between clients and vendors throughout the duration of an event.
- Managed on-site logistics during events, such as registration set-up, audio and visual equipment setup and breakdown.
- Prepared post-event reports summarizing attendee feedback and other key metrics.
- Ensured compliance with health, safety, and legal regulations, minimizing risk and liability for all events.
- Handled client questions and concerns via different communication channels to deliver exceptional customer service.
- Resolved any issues that arose during the course of an event in a timely manner.
Guest Services/Front Office Manager
Crowne Plaza Little Rock
Little Rock
02.2010 - 11.2012
Guest Service and Sales Agent
Holiday Inn Express
05.2009 - 02.2010
Education
Flour Bluff I.S.D.
Corpus Christi, TX05-2002
Skills
- Strategic planning & implementation
- Financial reporting and budget planning
- New business development
- Trouble shooting and problem solving
- Hospitality and Event Management
- Team building, training, and leadership
- Microsoft Office Suite expert
- Account management
- Problem-solving abilities
- Adaptability
- Analytical skills
- Market and competitive analysis
- Customer complaint resolution
- Ongoing Improvement
- Goal setting
Training
- Completed a 12-week sales course through Hilton
- 80 hours in corporate sales training
Military Service
United States Marine Corps, Camp Pendleton, CA, 01/01/03, 01/01/05
Timeline
Director of Sales and Revenue
Exchange Hotels Management
03.2024 - 03.2025
Task Force Operations and Sales
Palette Hotels
03.2023 - 03.2024
Director of Sales
Epic Waters Indoor Water Park
06.2022 - 12.2022
Director of Sales
Holiday Inn
07.2021 - 03.2022
Director of Sales
Homewood Suites Fort Worth
07.2017 - 09.2019
Account Executive
Preferred Business Solutions
07.2015 - 07.2017
Director of Sales
TownePlace Suites Springdale
07.2014 - 07.2015
Events Manager
Little Convention & Visitors Bureau
11.2012 - 06.2014
Guest Services/Front Office Manager
Crowne Plaza Little Rock
02.2010 - 11.2012
Guest Service and Sales Agent
Holiday Inn Express
05.2009 - 02.2010
Flour Bluff I.S.D.
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