Tim Howard
Sonoma
Summary
Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.
Overview
21
21
years of professional experience
1
1
Certification
Work History
General Manager
Marriott San Francisco Fisherman’s Wharf
11.2022 - Current
- Oversee $25.2m hotel, with285 rooms, a three-meal period restaurant, and9,800 sq ft of meeting space
- Increased Associate Engagement scores13.3+ points to80.7 with three collective bargaining units
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Maintained119.0 RevPAR Index
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Grew Net Operating Income136.2% versus2022
- Developed and implemented strategies to increase sales and profitability.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Area Director of Operations
Sonesta International Hotels
03.2021 - 11.2022
- Oversaw7 San Francisco Bay Area Hotels totaling978 Rooms, $32.6+ million top line, $11.4m+ million GOP, flowing129%, and16.1% NOI EBITDA YTD
- Collaborate with hotel leadership on Sales, Revenue Management & Operation strategies to maximize revenue, achieve market share targets, ensure associate & guest satisfaction, and return on investment
- Consult with General Managers on all Business Objectives, Budgeting, Forecasting, P&L Management, Human Capital Strategy, Asset Capital Plans
- Achieved81 Engagement Index across all7 units
Dual General Manager
Marriott International
04.2019 - 09.2021
- Oversaw a350 room, $25.7 million in sales, and $14.9 million in Gross Operating Profit,58.2%
- Grew CY2019 GSS ITR to55.3 and Out of Red Zone, Maintained RI2019 GSS ITR to60.1
- Stabilized2019 Associate Engagement CY73%, and RI68%, in a Red Zone union market
- Market share CY107.6%, and RI120.4%
- Led4 Director level leaders, and112 associates
- Oversaw $1.3 million in Food & Beverage, with all-day dining, and $300,000 in banquets sales
- Instituted new revenue by adding Parking Fees adding $155,000 to the bottom line, without adversely impacting GSS
- Actively led hotel-level sales efforts for the Top10 accounts, hosting site visits, appreciation events, account reviews, and RFPs negotiations, and secured two new accounts producing1,796 new room nights
- Transitioned to Sonesta Select & Sonesta ES Suites SFO Airport Oyster Point Waterfront March2021
General Manager
Courtyard by Marriott Novato,136 Guest Rooms
10.2007 - 04.2019
- Sustained Best in Class Engagement Scores for ten years averaging77%, achieving90% in2017 &2011, and86% in2018
- Oversaw $2 million guest room and public space renovation completed under budget and ahead of schedule, complete in72 days
- Led hotel through the Sonoma Wine Country Fires of2017 - housing hundreds of displaced locals, Fire Fighters, while partnering with ownership to postpone Q4 renovation
- Ten consecutive years of Quality assurance scores Green or Clear in Courtyard
- 2012 Silver Award for Overall Satisfaction –Top20% of Brand with a6-year-old room product
General Manager
Spring Hill Suites by Marriott Sacramento Natomas,95 Guest Suites
01.2005 - 01.2007
- Responsible for overall business success based on the balanced scorecard Guest, Associate and Owner Satisfaction
- Oversaw Revenue Management process including One Yield implementation and MARSHA
- Led Customer Service Efforts Score:86.6%
General Manager
Courtyard by Marriott Charlotte Lake Norman,90 Guest Rooms
01.2004 - 01.2005
- Led all hotel sales efforts, implementing GM’s10 Commandments and developed relationships with all top10 accounts decision-makers
- Raised Market Share RevPAR Index to159.5, ADR Index124.8, and Occupancy Index127.8
- Customer Service champion provide leadership by example, GSS at83.9% up8.80%
Education
Certificate - Human Resources Management
Sonoma State University
Co-active Coaching Training Institute, CTI - undefined
B.S. - Business Administration
University of North Carolina at Charlotte
01.2003
Vocational Honors - Culinary Arts
Central Piedmont Community College
01.2001
Skills
- Operations management: Deep experience in managing hotel operations, brand initiative implementation, and hotel level project-based work
- Business development: Excellent record of accomplishment of building loyal accounts, securing new contracts, and performing revenue opportunity analysis
- Partnerships and alliance: Skilled at cultivating and leading multi-stakeholder relationships leveraging discipline partner experts
- Business strategy: Able to conduct and lead analysis to generate recommendations and solutions for decision makers and managers
- Communications: Excellent public speaker and comfortable reporting to Boards, C-level executives, and Owners
- Leadership and team building
- Problem resolution
- Operations management
- Team player
Accomplishments
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- Staffing - Worked directly with Human Resources to streamline hiring and onboarding process.
- Achieved [Result] through effectively helping with [Task].
Community Service
CA Hotel & Lodging Association, Legislative Affairs Lobbyist, 2010, Present
Affiliations
- Board Member, & Chair designee, Marin Economic Forum,2018 –2019
- Board Member, Marriott Bay Area Business Council,2009 –2021
- Treasurer & Board Member, NorCal Golf-4-Charity,2011 –2021
- City of Novato Economic Development Commissioner,2012 –2021
- Past President & Board Member, Marin Convention & Visitors Bureau,2008 –2021
- Member Chair, Tourism Committee, City of Novato,2012 -2021
- Past President & Board Member, Novato Chamber of Commerce,2008 –2015
Certification
OneYieldV2 Power User
Certificate in Human Resources Management
Timeline
General Manager
Marriott San Francisco Fisherman’s Wharf
11.2022 - Current
Area Director of Operations
Sonesta International Hotels
03.2021 - 11.2022
Dual General Manager
Marriott International
04.2019 - 09.2021
General Manager
Courtyard by Marriott Novato,136 Guest Rooms
10.2007 - 04.2019
General Manager
Spring Hill Suites by Marriott Sacramento Natomas,95 Guest Suites
01.2005 - 01.2007
General Manager
Courtyard by Marriott Charlotte Lake Norman,90 Guest Rooms
01.2004 - 01.2005
Co-active Coaching Training Institute, CTI - undefined
B.S. - Business Administration
University of North Carolina at Charlotte
Vocational Honors - Culinary Arts
Central Piedmont Community College
Certificate - Human Resources Management
Sonoma State University