I’m a passionate leader and energetic growth catalyst with 16 years of military service and 8+ years of marketing experience. I’ve mastered the art of wearing multiple hats, blending strategic thinking with creativity to spark innovative retail growth. Whether I’m crafting game-changing strategies or adapting on the fly in fast-paced environments, I thrive on finding fresh, bold solutions that push beyond traditional marketing boundaries. I love a good challenge and am always eager to discover new ways to elevate business impact. Let’s create something extraordinary together! Senior Marketing Manager skilled in engaging customers with effective marketing collateral. Trains new employees, oversees tactical planning and manages teams with adaptable mentality and success-oriented approach.
Managed a $1.2MM+ budget for Lodging and Micro-Market Vending, hitting key sales targets through strategic execution.
· Drove 100K+ cases sold at a tradeshow, contributing to a total of 225K cases sold across channels.
· Achieved 400M+ lbs. sold by optimizing marketing strategies across three non-commercial channels.
· Led the first FY23 Joint Business Plan, resolving fill-rate issues and enhancing supplier collaboration.
· Managed $1.2MM budget, increasing distribution by 20% and exceeding 100K cases sold at the NAMA tradeshow.
· Drove 400M+ lbs. sold by optimizing go-to-market strategies and supplier partnerships.
· Saved $130K over two years through cost-saving initiatives without compromising performance.
· Earned Tyson Foods Leading Contributor for FY20.
· Led $2.9MM marketing budget for Sam’s Club/Walmart, driving strategic growth across key accounts.
· Executed 19 successful campaigns in FY18/19, consistently meeting department goals.
· Oversaw $22MM Sam’s Club demo account, achieving a 98% execution rate.
· Ranked 2nd in operational efficiency at Sam’s Club in FY18, outperforming other grocery retailers.
· Established Tyson Foods as a National Registered Apprenticeship provider for over 120 plants, creating a pipeline for critical technical roles and reducing recruiting costs by $252K.
· Developed a strategic recruitment program for local schools, resulting in the successful hire of 94% of graduates and maintaining a 94% retention rate.
· Earned Tyson Foods Leading Contributor for FY17.
· Recruited top talent for 325+ cadets, enhancing future officer performance.
· Managed a $2.4MM budget, increasing efficiency by $5.3K annually.
· Supervised 3 Airmen and 18 cadets.
Awarded National Non-Commissioned Officer (NCO) and Personnel Manager of the Year in 2013.