Summary
Overview
Work History
Education
Timeline
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Tim Larson

Dubuque,IA

Summary

As a passionate and results-driven Lead Generation Specialist turned Product Marketer, I excel at blending strategic thinking with hands-on execution. With a proven track record leading OpenGov's largest product suite, Cartegraph Asset Management, I offer a unique mix of leadership, innovation, and creativity. My experience showcases my ability to lead complex initiatives into successful go-to-market strategies.

Overview

7
7
years of professional experience

Work History

Senior Product Marketer

OpenGov
Dubuque, IA
01.2023 - Current
  • Lead an extensive rebranding effort, transitioning from Cartegraph to the OpenGov Cloud.
  • Conduct in-depth pricing and packaging analysis, followed by presenting the findings to internal teams.
  • Head win/loss initiatives to proactively monitor market and competitor trends.
  • Formulate compelling messaging and positioning for new product launches including our new mobile app.
  • Host quarterly customer workshops, providing valuable platforms for product insights along with user feedback.

Team Lead

Cartegraph
Dubuque, IA
03.2021 - 12.2022
  • Generated a new company record for the highest number of qualified opportunities in a single year, reaching 170 opportunities.
  • Achieved the closure of 30 sourced opportunities, resulting in over $1 million in ARR during the same period – a record breaking achievement for the company.
  • Monitored team metrics and performance and then reported to executives on a bi-weekly basis.
  • Lead a group of Lead Gen Specialist that produced 50+ more opportunities than the prior year.
  • Led the creation of messaging, crafting content for outbound campaigns and strategies, contributing to sustained growth.

Lead Generation Specialist

Cartegraph
Dubuque, IA
09.2020 - 03.2021
  • Exceeded pipeline goals by 120% in first full year - received Quota Achievement Award.
  • Created a "Sales and Messaging Playbook" to help with employee onboarding and training.
  • Directed as Booth Lead at conferences including PWX, spearheading engagement, showcasing offerings, and establishing connections with prospects.
  • Executed targeted outbound campaigns to engage prospects, employing a combination of calls and emails.

Web Project Coordinator

Great River Learning
Dubuque, IA
05.2016 - 09.2020
  • Managed a portfolio of 70+ projects, valued at over $700,000 in ARR, overseeing resource allocation for timely and budget-friendly launches.
  • Conducted product demonstrations, providing training and guidance to large audiences on-site and remotely.
  • Excelled in internal team management, fostering collaboration among permissions, copy-editing, development, and design teams to maintain high quality standards.
  • Took on mentoring responsibilities, aiding in new team member onboarding and growth.

Education

Bachelor of Business Administration - Graduated: magna cum laude

University of Dubuque
Dubuque, IA
05.2016

Timeline

Senior Product Marketer

OpenGov
01.2023 - Current

Team Lead

Cartegraph
03.2021 - 12.2022

Lead Generation Specialist

Cartegraph
09.2020 - 03.2021

Web Project Coordinator

Great River Learning
05.2016 - 09.2020

Bachelor of Business Administration - Graduated: magna cum laude

University of Dubuque

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Tim Larson