Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Tim Lee

Summary

Experienced direct response marketing professional, skilled in multichannel acquisition efforts, with a reputation for expertise in direct mail campaign strategy and execution. Recognized for collaborative approach and achieving results through effective teamwork and adaptability.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Performance Marketing Manager

Onboard Partners
03.2021 - Current
  • Leads the marketing creative strategy and execution for client-based marketing acquisition programs including consumer and business credit card products, student loan products and mortgage retail products.
  • Manages workflow between stakeholders, coordinating documents, planning, and creative material distribution.
  • Maintains documentation, detailing assignments, in-progress work and completed project milestones.
  • Monitors competitor activities, adapting strategies to maintain competitive advantage.
  • Analyzes market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Oversees preparation and legal review processes of marketing copy, images, emails, and other collateral.
  • Develops creative presentations, campaign reporting summaries, and trend reports.

Senior Marketing Campaign Management Professional

Humana
01.2018 - 02.2021
  • Strategy lead for development & implementation of B2C marketing acquisition materials across Medicare, dental, and pharmacy LOBs.
  • Works effectively in fast-paced environments, including Scrum sprints.
  • Proven ability to learn quickly, adapt to new situations, and provide solutions.
  • Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
  • Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
  • Managed vendor relationships for outsourced marketing services, ensuring timely delivery of assets and optimal results from collaborations.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Marketing Campaign Management Associate

Humana
11.2014 - 01.2018
  • Execution lead for development and implementation of direct-to-consumer marketing materials, managing the end-to-end creative development process including, creation, proofing, and editing.
  • Utilized advanced knowledge of regulations to ensure compliance.
  • Optimized print production processes by liaising closely with printers, ensuring accurate color matching, effective pricing, and efficient proofing stages.
  • Assisted in budgeting processes, contributing to cost-effective decision-making and resource allocation.
  • Analyzed campaign performance data to optimize targeting, creative elements, and overall effectiveness.

Education

Bachelor of Arts - Integrated Strategic Communication

University of Kentucky
Lexington, KY
05-2014

Skills

  • Marketing Acquisition & Direct Response
  • Marketing Campaign Management
  • Creative Strategy
  • Marketing Plan Development
  • Market & Competitor Analysis
  • Test Measurement Setup
  • Creative Execution
  • Budgeting & Cost Tracking 
  • KPI Tracking
  • Advanced MS Excel & PowerPoint

Certification

USPS Advanced Marketing Certified

Timeline

Performance Marketing Manager

Onboard Partners
03.2021 - Current

Senior Marketing Campaign Management Professional

Humana
01.2018 - 02.2021

Marketing Campaign Management Associate

Humana
11.2014 - 01.2018

Bachelor of Arts - Integrated Strategic Communication

University of Kentucky

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