Summary
Overview
Work History
Education
Skills
LEADERSHIP PROFILE
Awards
Timeline
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TIM LUNDBERG

Cornelius,NC

Summary

Sales Leader with over 20 years of experience driving multimillion-dollar revenue growth in Fortune 500 retail and consumer goods sectors. Expertise in leading high-performing teams and establishing strategic partnerships with major retailers such as Lowe’s and Home Depot. Skilled in data-driven decision-making, cross-functional collaboration, and comprehensive P&L management. Recognized for developing award-winning sales strategies and consistently delivering strong financial results.

Overview

20
20
years of professional experience

Work History

Director of Sales - RPM, Lowe's Pro Supply

Sherwin-Williams
Davidson, NC
01.2025 - Current
  • Lead national sales organization focused on the residential property management segment for Sherwin-Williams and Lowe's Pro Supply, consisting of sales reps, regional managers, national sales manager, and national account managers.
  • Responsible for optimizing culture and driving intentional selling strategies to maximize growth and efficiencies across the business.
  • Created detailed plans outlining timelines, goals, budgets, staffing needs, and other requirements for projects, resulting in a 15% growth in direct sales and a 24% growth in national account sales year over year.

Director of Sales – Sundries, Lowe’s

Sherwin-Williams Co.
Denver, CO
03.2023 - 01.2025
  • Lead national team of Account Managers to drive $350M+ in sales across multiple product categories within Lowe’s.
  • Spearheaded the launch of 3 new product lines in 2023, resulting in +12% YoY category growth.
  • Collaborated with cross-functional teams (product, brand, finance, marketing) to develop and execute go-to-market strategies, promotional calendars, and business reviews.
  • Delivered a 4% improvement in gross margin through strategic line reviews and pricing optimization.

National Account Manager – Lowe’s

Sherwin-Williams Co.
11.2020 - 03.2023
  • Managed $1B+ Interior Paint and $300M Exterior Stain/Floor Coatings portfolios across Lowe’s nationwide.
  • Executed national promotional strategies and lifecycle planning, leading to a 18% sales increase in under 12 months.
  • Streamlined supply chain forecasting and inventory management, improving in-stock rates by 11%.
  • Negotiated incremental space for 5 high-performing SKUs, boosting shelf presence by 18%.

Regional Sales Manager – Retail Channels

Sherwin-Williams Co.
01.2018 - 11.2020
  • Directed ~$100M sales region with a team of 12 across 13 territories; exceeded regional sales targets by 15% YoY.
  • Built and led strategic account plans for Ace Hardware, Orgill, and Do it Best.
  • Launched regional sales enablement initiatives that resulted in a 23% lift in rep productivity.
  • Developed quarterly business reviews to align regional strategy with corporate objectives.

Regional Sales Manager – Lowe’s Division

Valspar Corporation (Acquired by Sherwin-Williams, 2017)
02.2014 - 01.2018
  • Managed $40M region, leading a team of 10+ sales professionals to deliver double-digit growth.
  • Improved territory coverage and merchandising standards, resulting in a 10% lift in sales conversion.
  • Championed product training and sales enablement initiatives that reduced onboarding time by 30%.

Sales & Marketing Leadership Roles

Stanley Black & Decker
08.2005 - 02.2014
  • Held progressive roles including Field Marketing Coordinator, Regional Market Manager – Home Depot, and Lowe’s Marketing Coordinator.
  • Drove sales performance across multiple brands by managing merchandising, promotional execution, and market development.
  • Directed regional territory of $25M, achieving consistent growth and exceeding performance KPIs.
  • Built relationships with key decision-makers at Big Box retail accounts and major contractors, increasing regional sell-through by 20%.

Education

Bachelor of Science - Marketing

Metropolitan State University
Denver, CO

Skills

  • Strategic sales leadership
  • P&L management
  • National account management
  • Promotional planning
  • Category and assortment strategy
  • Team development
  • Sales forecasting
  • Retail execution
  • Cross-functional collaboration
  • New product launches
  • KPI-driven management

LEADERSHIP PROFILE

  • Performance-Driven: Recognized for exceeding quota, penetrating new markets, and elevating team performance.
  • Customer-Centric: Builds long-term relationships that drive loyalty, retention, and partnership growth.
  • Agile Leader: Navigates ambiguity, champions innovation, and leads change across dynamic retail environments.
  • Mentor & Coach: Develops bench strength through coaching, feedback, and succession planning.

Awards

President’s Club – 2020, 2018, Sales Excellence Award – 2012, Lead Measure Focus – 2016, Retail Excellence Award – 2007, Business Manager Award – 2008, PPT Award (Power Tools) – 2010

Timeline

Director of Sales - RPM, Lowe's Pro Supply

Sherwin-Williams
01.2025 - Current

Director of Sales – Sundries, Lowe’s

Sherwin-Williams Co.
03.2023 - 01.2025

National Account Manager – Lowe’s

Sherwin-Williams Co.
11.2020 - 03.2023

Regional Sales Manager – Retail Channels

Sherwin-Williams Co.
01.2018 - 11.2020

Regional Sales Manager – Lowe’s Division

Valspar Corporation (Acquired by Sherwin-Williams, 2017)
02.2014 - 01.2018

Sales & Marketing Leadership Roles

Stanley Black & Decker
08.2005 - 02.2014

Bachelor of Science - Marketing

Metropolitan State University

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