Tim McKenna
PLANO
Summary
Transformational Leader | Luxury Dealership Optimization | Revenue Growth Strategist
Strategic-thinking professional with expertise driving business growth to exceed expectations. Expert in Culture Building, talented coach, and mentor.
Overview
21
21
years of professional experience
Work History
Senior Vice President
Boardwalk Auto Group
01.2020 - Current
- Oversee operations and marketing for five luxury automotive dealerships across California and Texas, including Ferrari SF, Lamborghini Bentley Pagani Maserati Alfa of San Rafael, Lamborghini Dallas, Boardwalk Ferrari Maserati, and Lewisville Volkswagen.
- - Operational Leadership: Direct daily dealership operations, ensuring efficiency, profitability, and brand excellence across all locations.
- - Revenue Growth:
- - Increased used car sales by 61% at Ferrari SF, 200% at Lamborghini Bentley San Rafael, and 43% at Boardwalk Ferrari.
- - Grew new car volume by 150% at Lamborghini Bentley San Rafael and net profit by 110% at Boardwalk Ferrari.
- - Achieved 323% net profit growth across the dealership group.
- - Cost Optimization: Streamlined expenses, saving $800K+ annually across all stores.
- - Marketing & Digital Strategy:
- - Managed digital engagement, paid search, direct marketing, and website development for all five rooftops.
- - Implemented AI platforms to enhance lead generation and customer engagement.
- - Developed VDP engagement, resulting in 100% growth for Boardwalk Ferrari.
- - Launched video engagement strategies for Boardwalk Ferrari and Ferrari San Francisco.
- -Increased quality lead count by 15% while increasing group closing ratio by 10%.
- - Process Improvement: Standardized operations, sales, and service processes across all dealerships for consistency and scalability.
Vice President
Lamborghini Dallas & Lamborghini Los Angeles
01.2017 - 01.2020
- Led the successful launch and growth of Lamborghini Los Angeles while managing Lamborghini Dallas operations.
- - Dealership Launch: Established Lamborghini Los Angeles from the ground up, creating all sales, finance, service, and parts processes.
- - Business Expansion:
- - Increased new car sales by 140% and used car business by 300%.
- - Built and trained high-performing sales and service teams.
- - Brand Development: Crafted the brand identity and intrinsic value of Lamborghini Los Angeles.
General Manager
Lamborghini Dallas
01.2011 - 01.2019
- Drove profitability and operational excellence at Lamborghini Dallas.
- - Financial Growth: Increased net profit by 779% and used car sales by 478%; grew new car business by 100%.
- - Customer Satisfaction: Maintained #1 in CSI (Customer Satisfaction Index) for 11 consecutive years.
- - Process Innovation: Developed best-in-class dealership processes in sales, service, and parts.
- - Certified Program Leadership: Co-piloted Lamborghini Selezione (Certified Pre-Owned Program) in collaboration with Lamborghini Spa.
Dealership Fixer
Ethos Group
01.2005 - 01.2010
- Specialized in turnaround strategies for underperforming dealerships nationwide in states including Texas, Maine, Oregon, Geogia, Iowa, New York, New Jersey, Florida, Illinois, and New Mexico.
- - Turnaround Expertise: Revitalized failing dealerships across brands including Honda, Toyota, BMW, Chrysler, Ford, Chevrolet, Land Rover, Acura, and Mercedes.
- - Process Optimization: Improved internet sales, F&I operations, sales training, desking, inventory optimization, GM development, and CPO programs.
Education
Bachelor of Arts - Business Management
Texas Tech University
Lubbock, TX05-1997
Skills
- Dealership Operations & Profit Optimization
- Team Leadership & Talent Development
- Process Improvement & Standardization
- Digital Marketing & Lead Generation
- Financial Management & Cost Control
- Customer Experience & Retention Strategies
- AI & Technology Implementation
- Luxury Automotive Retail Strategy
- High-Performance Team Leadership
- Digital Marketing & CRM Optimization
- Financial Analysis & Profit Levers
- AI & Data-Driven Decision Making
- Customer Experience Design
Design Notes for Maximum Impact
- Quantifiable Metrics: Every bullet highlights % growth, $ savings, or rank achievements.
- Leadership Narrative: Positions you as a strategic operator, not just a manager.
- White Space & Readability: Clean formatting ensures recruiters scan key wins in
- Tailored for Luxury Auto: Jargon like 'VDP,' 'CSI,' and 'CPO' resonates with industry readers.
Timeline
Senior Vice President
Boardwalk Auto Group
01.2020 - Current
Vice President
Lamborghini Dallas & Lamborghini Los Angeles
01.2017 - 01.2020
General Manager
Lamborghini Dallas
01.2011 - 01.2019
Dealership Fixer
Ethos Group
01.2005 - 01.2010
Bachelor of Arts - Business Management
Texas Tech University
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