Guest services specialist with a proven track record in building guest and member relations, and team collaboration. Successfully enhanced guest experiences through effective problem-solving and product sales, achieving Forbes 5-star standards. Previously, as the owner of Brown Bag Products, I drove $1 million in sales by building strong distributor relationships and executing strategic business objectives.
Dependable professional with a track record of success in the field, attention to detail, and a proactive mindset.
Overview
24
24
years of professional experience
Work History
Spa Specialist
Waldorf Astoria
Monarch Beach, CA
01.2023 - 03.2025
Responsible for ensuring a clean, safe, relaxing and enjoyable environment for members and guests
Provide new members, guests and potential new members a comprehensive tour of spa and gym amenities
Cross-functional skills include reservations, confirmation correspondence, check-in and processing payments using 'Book4Time' application
Assist with product sales which includes spa products, clothing and gift items
Responsible for performing the following tasks to the highest Forbes 5 star standards: Greet guests and respond to guest and member inquiries
Resolving issues in a timely, friendly and professional manner
Stock and replenish the facility with supplies and products
Maintain cleanliness within the spa, men's lounge, locker room, gym and pool area
Assist team members with their duties during high traffic hours
Sales Associate
The Home Depot, Inc.
El Toro, CA
09.2022 - 01.2023
Responsible for the professional and efficient servicing of customers
Determine and understand customer needs through questioning and qualifying
Providing appropriate alternatives or suggestions to customers if needed
Handle high volume of inbound calls, transactions, create contracts and payments
Process reservation/orders, rental bookings and securing reservations by checking availability using dashboard and other platforms
Owner
Brown Bag Products
Chino, CA
03.2011 - 09.2022
Manage all aspects of the company including; employees (hiring, training, retention), raw materials management, supply chain, finished inventory, accounting (receivables, payables), financial budgets, distributor network nationally including Kehe, DPI and Tree of Life
This includes direct customer contact, relationship building, promotional spending management and all other duties related to total customer/distributor management
Responsible for prospecting potential new customers and developing new customers/volume and executing the company objectives
Responsible for building the sales plan, forecasting, budget management and executing to deliver the company business objectives
Achievements: Gained distribution in Kroger accounts including Publix, Fred Myer, King Soopers and Ralphs
Representing $1 million in dollar sales
Director Business Development/National Sales Director
Neft Vodka USA
Los Angeles, CA
02.2019 - 07.2020
Developed distributor and broker networks nationally, national accounts, hired & managed sales representatives
Managed inventory levels by SKU, sales forecasts, account promotions and financials, including negotiations and chargebacks
Managed/approved promotions based on the ROI
Developed and lead a GTM strategy including digital, social events, cause support, POS, sell sheets and presentation decks
Achievements: Managed 5 key account managers and gained over 200 new accounts Nationally accounting for $500,000 in sales, including World Market, Gelson's, Bristol Farms and digital distributors including Drizly, ReserveBar, Wine.com and Saucey.com
National Account Executive
Dr. Pepper Snapple Group
Plano, TX
01.2001 - 03.2011
Managed 4 route to markets; Foodservice, Gas/ Convenience, FS National Accounts and Liquor distributors in 5 markets within 4 States
Managed all divisions within liquor distributors in CA, HI, NV and AZ including Southern Wine & Spirits, Youngs Mkt, Paradise beverage & Wirtz
Developed full year promotional plans at all grocery chains within each distributor, ensured execution, managed pricing, placement, product mix, managed trade funds and deductions
Managed Foodservice brokers in 4 states and its independent and national distributors
Managed Foodservice National Accounts including Baja Fresh, La Salsa, Cheesecake Factory and Real Mex Foods
Managed Convenience and Gas utilizing Acosta Broker network and its distributors including Coremark and McLane
Provided quarterly reviews of Key Performance Indicators, planned promotions, managed trade budgets, forecast, and trade payments and deductions at all brokers and key distributors
Achievements: Managed 1.3 million in case sales, $31 million in dollar sales and marketing trade fund budget of $3.5 million dollars
Developed and executed a cross marketing promotion with a Vodka brand that included custom pallet displays and lowered negotiated margins to reach a key promotional retail resulting in 10,000 incremental case sales
Education
B.S. Degree - Business Administration with emphasis in Marketing
San Diego State University
Skills
Customer service
Conflict resolution
Product sales
Spa management
Inventory management
Booking systems
Sales forecasting
References
References available upon request.
Timeline
Spa Specialist
Waldorf Astoria
01.2023 - 03.2025
Sales Associate
The Home Depot, Inc.
09.2022 - 01.2023
Director Business Development/National Sales Director
Neft Vodka USA
02.2019 - 07.2020
Owner
Brown Bag Products
03.2011 - 09.2022
National Account Executive
Dr. Pepper Snapple Group
01.2001 - 03.2011
B.S. Degree - Business Administration with emphasis in Marketing