Dynamic UX Researcher with a proven track record at Nielsen Norman Group, specializing in user research and strategy. Expert in synthesizing qualitative insights into actionable designs, enhancing customer engagement and satisfaction. Adept at cross-functional collaboration and creative problem-solving, driving impactful product strategies that align user needs with business goals.
Overview
4
4
years of professional experience
2
2
Certifications
Work History
Freelance UX Researcher
Neusesser Design LLC
Miami
09.2025 - Current
Solely led end-to-end user research for a San Francisco-based AI startup, conducting 15 qualitative interviews to uncover customer needs and behaviors that shaped the company’s ideal customer profile (ICP).
Synthesized research insights into primary and secondary personas, directly informing product strategy, feature prioritization, and marketing positioning, ensuring alignment between user needs and business goals.
Partnered cross-functionally with founders to translate user insights into actionable design and go-to-market decisions, helping the startup refine its value proposition.
Led end-to-end UX research for a healthcare client’s call center software, conducting 6 in-depth user interviews to uncover workflow inefficiencies and identify automation and AI integration opportunities, improving support efficiency and user satisfaction.
Created actionable insights by translating qualitative data into a detailed service blueprint and research report, enabling product and design teams to prioritize high-impact improvements.
Partnered with designers and stakeholders to redesign and validate the new software through two iterative usability testing rounds (6 participants each), resulting in a more intuitive interface and measurable gains in task completion speed and accuracy.
Experience Specialist
Nielsen Norman Group (NN/g)
Miami
05.2022 - 08.2025
Led 10 international end-to-end research studies on cutting-edge topics like AI and the Internet of Things (smart homes), utilizing diverse qualitative and quantitative methods, including user and stakeholder interviews, usability testing, diary studies, surveys, and A/B testing.
Delivered actionable research insights for Fortune 500 and enterprise clients by conducting complex discovery studies that informed high-level product and design decisions, improving customer satisfaction and adoption.
Effectively communicated complex UX concepts to diverse audiences, including C-suite members and non-UX professionals, through compelling slide decks, interactive workshops, and engaging trainings.
Led the conceptualization, implementation, and automation of monthly data reporting, empowering C-suite executives to make data-driven business decisions.
Reduced video production costs by 25% by redesigning workflows using insights gathered from stakeholder interviews, increasing efficiency and scalability.
Managed a team of four for NN/g’s video production and YouTube channel, while collaborating with C-level leadership to align team efforts with organizational goals.
Generated $3.1M+ in revenue by planning and facilitating 75+ cross-functional workshops for 3,400+ professionals, in less than 2.5 years. Topics included design thinking, measuring UX & ROI, analytics, product & UX, service blueprinting, and customer journey mapping.
Increased YouTube followers by 33% (+51k) in 14 months by developing and executing a business plan informed by two end-to-end research studies I designed and conducted.
Freelance Product Designer & Researcher
Neusesser Design LLC
Miami
11.2021 - 05.2022
Delivered 13 client projects, spanning user research, app and website design, and usability testing, to improve product usability and customer engagement.
Planned and executed 4 end-to-end research studies, including 3 qualitative interview-based projects and 1 usability evaluation, uncovering insights that directly informed design and product decisions.
Acquired and retained 8 clients across tech, defense, and crypto/NFT sectors by translating complex user needs into clear design strategies that drove measurable business impact.
Managed multiple concurrent projects while overseeing business development, marketing, client relations, strategic planning, and operations, ensuring on-time delivery and sustainable growth.
Education
MBA - International Business
Clayton State University
Morrow, GA
03-2020
Bachelor of Science - Business Administration And Management
University of Cologne
Cologne, Germany
04-2017
Skills
User research and strategy
Persona and ICP development
Qualitative and quantitative analysis
Data synthesis and analysis
Cross-functional collaboration
Customer satisfaction and engagement
Design thinking and validation
Stakeholder engagement
Product strategy and usability assessment
Communication skills
Creative problem solving
Content strategy and journey mapping
User interviews and testing
Heuristic evaluation and A/B testing
Remote testing methodologies
Collaborative design processes
Time management skills
Languages
English
Native/ Bilingual
German
Native/ Bilingual
Spanish
Limited
Certification
NN/g UX Master Certification
HONORS & AWARDS
Industry Mentor – BrainStation (2022–present)
Outstanding MBA Graduate 3rd Place – Clayton State University (2020)
Academic All-American – NCAA Division II Men’s Soccer (2019)
Team Captain – Clayton State University Men’s Soccer (2019)
Timeline
Freelance UX Researcher
Neusesser Design LLC
09.2025 - Current
Experience Specialist
Nielsen Norman Group (NN/g)
05.2022 - 08.2025
Freelance Product Designer & Researcher
Neusesser Design LLC
11.2021 - 05.2022
MBA - International Business
Clayton State University
Bachelor of Science - Business Administration And Management