Tim Stapula
Keller,TX
Summary
Innovative and experienced Marketing Leader with a proven history of developing and implementing effective marketing strategies and programs. Strengths include building marketing programs from scratch, hiring and managing talented team members, and leveraging data-driven insights to develop product positioning and customer engagement. Proven ability to lead cross-functional teams, providing strategic direction, and fostering a collaborative environment. Notable contributions in elevating brand awareness, driving business growth, and enhancing market share.
Overview
23
23
years of professional experience
Work History
Global Product Marketing Manager
Flowserve Corporation
Irving, TX
03.2019 - 12.2024
- Collaborated with cross-functional teams, including sales, engineering, finance, commercial operations and legal departments on 8-12 product launches annually targeting specific new YR1 and YR5 revenue.
- Supervised the creation of marketing materials and sales enablement collateral to equip sales teams with the tools needed to be successful.
- Executed generic branding and advertising campaigns for online, print and other mediums to position Flowserve as an innovator and market leader.
- Developed a strategic Account Based Marketing (ABM) campaign highlighting competitive performance advantages and positive environmental impacts to capture additional market share.
- Planned timely PR announcements to share new and exciting information to create customer demand for more information.
- Identified, planned, executed and measured ROI for 3-4 tradeshows annually in strategic, targeted industries or applications.
Director of Marketing
Wilo USA
Rosemont, IL
03.2017 - 10.2018
- Recruited to spearhead implementing a comprehensive North American marketing and rebranding strategy, successfully aligning the newly acquired brands, Weil Pump and Scot Pump, with Wilo's global identity.
- Directed the creation and management of annual marketing budgets, ensuring strategic allocation of resources to maximize ROI, and drive brand growth.
- Developed a cohesive PR, social media, and advertising strategy, enhancing brand visibility and audience engagement across multiple platforms.
- Strategically planned and executed impactful tradeshow programs, including messaging, logistics, and on-site engagement, to strengthen market presence, and drive lead generation.
- Developed and launched the first edition master catalog post-acquisition, consolidating product offerings to streamline customer access, and promote cross-brand synergy.
Marketing Manager
BIG Daishowa Americas
Hoffman Estates, IL
03.2005 - 03.2017
- Managed the comprehensive operations of the marketing department, overseeing branding, messaging, strategic planning, budget management, and team leadership.
- Developed and executed multifaceted marketing initiatives, including detailed technical catalogs, print and digital advertising, SEO/SEM strategies, content creation, product videos, and promotional campaigns.
- Spearheaded PR efforts, e-newsletters, and social media engagement, enhancing brand visibility and fostering customer loyalty across diverse industries, such as automotive, aerospace, and medical sectors.
- Collaborated with external agencies to craft impactful messaging and promotional strategies, while cultivating an in-house team skilled in collateral design and email marketing.
- Successfully managed high-profile industry events, including tradeshows and open houses, ensuring seamless execution, and strong brand representation to generate leads and drive business growth.
Account Executive
GinestraWatson Creative Design Agency
Rockford, IL
05.2002 - 02.2005
- Spearheaded inbound project requests, efficiently coordinating between clients and internal teams to ensure timely delivery of high-quality solutions, aligned with client goals.
- Acted as the primary client liaison, fostering strong relationships by understanding customer needs, addressing inquiries, and maintaining open communication channels.
- Oversaw project management processes, ensuring seamless collaboration among designers and marketers from diverse backgrounds to achieve shared objectives.
- Partnered with cross-functional teams to develop tailored strategies that aligned with client objectives, driving measurable results, and customer satisfaction.
- Demonstrated a results-driven approach by delivering projects that consistently exceeded client expectations, enhancing overall client retention, and loyalty.
Education
BBA - Marketing
Western Michigan University
Kalamazoo, MI12-2000
Skills
- Marketing strategy
- KPI development
- Value propositions
- Product promotion
- Sales enablement
- Digital marketing
- Lead generation campaigns
- Content marketing
- Channel marketing
- CRM management
Accomplishments
- Awarded 12 Spirit of Flowserve Awards over 5 years at Flowserve Corporation. The financial awards ($100-$500) are nominated by peers and approved by leadership for significant achievements and contributions throughout a project or campaign.
Work Preference
Work Location
HybridRemoteOn-SiteWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Global Product Marketing Manager
Flowserve Corporation
03.2019 - 12.2024
Director of Marketing
Wilo USA
03.2017 - 10.2018
Marketing Manager
BIG Daishowa Americas
03.2005 - 03.2017
Account Executive
GinestraWatson Creative Design Agency
05.2002 - 02.2005
BBA - Marketing
Western Michigan University
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