Tim Yowpa
Springfield,VA
Summary
Dynamic marketing leader with a proven track record driving gaming growth strategies and expanding key accounts. Expert in experiential marketing and client relationship management, successfully scaled revenues by over 300% for major clients while managing multimillion-dollar budgets and leading high-performing teams to deliver impactful events.
Overview
21
21
years of professional experience
Work History
Senior Director of Account Services
Redpeg Marketing
Alexandria, VA
08.2018 - 08.2025
- Directed gaming growth strategy, securing numerous new clients and expanding key accounts like Niantic and Bandai Namco.
- Served as primary account lead for Niantic, coordinating large-scale mobile game festivals across US, Mexico, and Canada with over 75,000 attendees.
- Managed over 30 concurrent activations nationwide while ensuring high client satisfaction and brand visibility.
- Oversaw annual budgets exceeding $10 million, supervising teams of up to 20 during festival seasons.
- Cultivated partnership with Bandai Namco through referrals, producing experiential events in New York and Los Angeles.
- Delivered impactful programs for Obsidian at San Diego Comic-Con, TwitchCon, GamesCom, and other major industry events.
- Developed and implemented strategic plans to maximize organizational efficiency, effectiveness, and profitability.
- Established strong relationships with clients, ensuring alignment with their goals.
- Mentored junior staff, fostering professional growth and skill development.
Director of Client Services
Redpeg Marketing
Alexandria, VA
01.2017 - 08.2018
- Scaled annual revenues for GEICO account from $5M to over $20M through strategic planning and stakeholder engagement.
- Launched GEICO Gaming, securing League of Legends sponsorships and executing activations at E3 and PAX.
- Managed large teams to deliver successful sponsorships at NASCAR, MLB All-Star Game, and Little League World Series.
Group Account Manager
Redpeg Marketing
Alexandria, VA
10.2015 - 12.2016
- Oversaw multiple client portfolios, managing cross-functional teams to deliver integrated marketing campaigns.
- Developed strategic plans, project timelines and budgets while ensuring programs met client goals and ROI targets.
Senior Program Manager
Redpeg Marketing
Alexandria, VA
01.2014 - 10.2015
- Managed comprehensive experiential programs for national brands, coordinating logistics, creative development, and vendor partnerships.
- Contributed to new business pitches and supported the growth of existing accounts through proactive client service.
Program Manager
Redpeg Marketing
Alexandria, VA
10.2011 - 01.2014
- Executed event programs and on-site marketing activations; supervised staff and ensured timely deliverables.
- Produced post-event reporting and insights that enhanced program performance and client retention.
Marketing & Events Manager
Sports+Plus LLC
Bethesda, MD
03.2007 - 10.2011
- Managed event logistics and sponsorships for youth and amateur sports programs, built community partnerships, and expanded program participation across the Mid-Atlantic region.
Account Executive
Brotman Winter Fried Communications
Falls Church, VA
10.2005 - 01.2007
- Developed media relations campaigns and promotional programs for consumer brands; coordinated special events and managed press coverage.
Public Relations Assistant
SFX Sports Group
Washington, DC
05.2004 - 09.2005
- Supported public relations initiatives for sports clients including media outreach, event support and press material development.
Education
Bachelor of Arts - Major: Tourism & Hospitality Mgt Minor: Sociology
The George Washington University
Washington, DC05-2004
Skills
- Experiential marketing
- Event production
- Client relationship management
- Strategic planning
- Business development
- P&L management
- Team leadership
- Sponsorship negotiations
- Partnerships
- Cross-functional collaboration
- Reporting
- Project management
References
Available upon request.
Timeline
Senior Director of Account Services
Redpeg Marketing
08.2018 - 08.2025
Director of Client Services
Redpeg Marketing
01.2017 - 08.2018
Group Account Manager
Redpeg Marketing
10.2015 - 12.2016
Senior Program Manager
Redpeg Marketing
01.2014 - 10.2015
Program Manager
Redpeg Marketing
10.2011 - 01.2014
Marketing & Events Manager
Sports+Plus LLC
03.2007 - 10.2011
Account Executive
Brotman Winter Fried Communications
10.2005 - 01.2007
Public Relations Assistant
SFX Sports Group
05.2004 - 09.2005
Bachelor of Arts - Major: Tourism & Hospitality Mgt Minor: Sociology
The George Washington University
Similar Profiles
JONATHAN FINERJONATHAN FINER
Experiential Operations Director at Montage Marketing GroupExperiential Operations Director at Montage Marketing Group
Kelly P. HannaKelly P. Hanna
NA at School District Marketing and PR through Field of Play MarketingNA at School District Marketing and PR through Field of Play Marketing
Diana TrümperDiana Trümper
Founder at MOPS Marketing - Marketing Operations & ServicesFounder at MOPS Marketing - Marketing Operations & Services
Mantej SehmiMantej Sehmi
Assistant Manager at Arlington County Parks and RecreationAssistant Manager at Arlington County Parks and Recreation
Maria GonzalezMaria Gonzalez
Executive Dispatcher at Heating & Cooling Co.Executive Dispatcher at Heating & Cooling Co.