Timothy J. Barkocy
Colorado Springs,CO
Summary
Dynamic leader with extensive experience at Syndax Pharmaceutical, specializing in strategic planning and client relations. Proven expertise in market analysis and driving business growth through effective cross-functional collaboration. Established key partnerships and implemented successful engagement strategies, significantly enhancing brand visibility in the oncology sector.
Overview
36
36
years of professional experience
Work History
DIRECTOR, SYSTEMS OF CARE: WEST
Syndax Pharmaceutical, Inc
Waltham, MA
01.2023 - Current
- Covering Nation with focus on Western United States Key Hematology Institutions and influential AML/ALL and Pathology experts. Revumenib, Menin Inhibitor – Acute Leukemia Market.
- Lead and execute the commercial strategy for rare disease in hematology across the nation with a focus in the west region.
- Build and fostered strong relationships with Hematology healthcare providers throughout the country.
- Build and fostered strong relationships with key stakeholders and institutions within the region.
- Strong collaboration with Marketing and broader Commercial team with insight for rare disease in Acute Leukemia to ensure alignment on the translation of strategy into effective programs and tools. Customer Engagement Strategy, Marketing, Peer to Peer Education. (Including key conference management, advisory boards, consulting, and market access/LOC/PIE).
- Successful impact with in large systems of care such as U California 6 academic centers, Banner Heath of AZ, USC, and Sutter Health.
- Strong negotiation, influencing, and partnering with external strategic partners, vendor management: OncLive, APO, Woven, Dava Oncology, and Binaytara.
- Create and maintain accurate and detailed KOL and key stakeholder lists, engagement strategy and action plans to contribute to launch execution in all applicable indications.
- Lead/assist in the design, recruitment, and execution of advisory boards.
- Lead the identification and recruitment of speakers, lead and/or assist in the speaker training process, liaising with appropriate stakeholders in both legal, compliance, and medical, and partnering with internal operations on speaker program execution.
ASSOCIATE DIRECTOR, OPINION LEADER LIAISON WEST
EMD Serono
Rockland, MA
01.2021 - 01.2023
- Create and maintain accurate and detailed KOL and key stakeholder lists, engagement strategy and action plans to contribute to launch execution in all applicable indications.
- Work closely with the Marketing and broader Commercial team for targeted therapy and immuno-oncology to ensure alignment on the translation of strategy into effective programs and tools, including leading the awareness and positioning of disease and available treatments.
- Partner with key functions across disciplines to develop fully integrated Opinion Leader and Key Stakeholder plans to maximize the performance of marketed brands.
- Gather insights to advance brand strategies and deliver business results.
- Contribute to the development of marketing/commercial strategies and tactics directed towards national, regional, and institutional pathways, where applicable.
- Lead/assist in the design, recruitment, and execution of advisory boards.
- Lead the identification and recruitment of speakers in collaboration with field sales, lead and/or assist in the speaker training process, liaising with appropriate stakeholders in both legal, compliance, and medical, and partnering with internal operations on speaker program execution.
- Manage the long-term relationship with EMD Serono Speakers, including ongoing training, and facilitate collaborations between KOLs/key external stakeholders and internal colleagues, as needed.
- In collaboration with the brand teams, develop and implement national and international congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KOLs to advance business objectives.
- Serve as lead for certain agency/vendor relationships relating to KOL Management initiatives/deliverables (KOL Mapping, Peer-to-Peer forums, and external congress leads, such as OncLive).
- EMD Serono Oncology
- 2022 One Onc Award
INTERM REGIONAL BUSINESS DIRECTOR TLL
Sanofi Genzyme
Cambridge, MA
01.2020 - 01.2021
- Lead team of 5 TLL.
- Posses a high level of clinical and customer knowledge, have experience with both field and headquarters protocols and procedures, and possess drive and spirit to engage and influence health care professionals to help build educational platforms and inform the execution of current and future brand and disease-state strategies.
- Work closely with multiple myeloma Key Opinion Leaders (KOLs) as well as Oncology Nurses to ensure cross-functional commercial resources are made available as appropriate.
- Also work closely, and within approved SOPs, with the other field professionals, including but not limited to RBDs (Regional Business Director), ABMs (Area Business Manager) and MSLs; in addition to home office-based colleagues in Marketing, Medical Affairs, Sales, and Market Access.
- Advisory Board lead and host.
- KOL Engagement and Advocacy Development.
- Cultivated outside vendor and collaborated with marketing team to secure $26,000 initial project.
- Put together a team to capture OL Insights with a 1 week turn around and presented data to multiple regions.
- Speaker Bureau Operations and Content. Contracted and trained 6 OL speakers.
- Sanofi Genzyme hematology
SR. REGIONAL MARKETING MANAGER (Field Market Development)
Amgen
Thousand Oaks, CA
01.2016 - 01.2019
- Within the Hematology and Solid Tumor market, maintained a unique and deep understanding of a region, including Opinion Leaders (OL) and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region.
- Realized a 12 Million dollar product market potential.
- Generating and communicating actionable insights to the brand team to help inform national strategy, customizing tactical execution, and driving efficiencies in marketing spend.
- Applying regional insights, disease area expertise, and strategic understanding of local opportunities and challenges for the brand.
- Execute against a regional marketing plan that aligns with the strategic imperatives of the national brand plan and helps drive brand growth at the local level.
- Accountable for tracking and revising the plan and its execution to ensure success against goals.
- Support the execution of the promotional speaker bureau by aiding the development of OL faculty to execute regional marketing programs by creating innovative speaker content, supporting the training of new speakers, and increasing the effectiveness of promotional programming.
- Attendance and insight collection from pertinent national, regional, and local level conferences and symposium.
- Able to demonstrate basic technical marketing competencies aligned to Amgen’s Marketing Competency Model including, but not limited to, Customer Understanding, Marketplace Understanding, Leadership & Communication, Execution Excellence, and Strategic Planning.
- AMGEN ONCOLOGY
SOUTHWEST REGIONAL BUSINESS DIRECTOR
Bio Theranostics
San Diego, CA
01.2015 - 01.2016
- Lead team of Regional Account Mangers to ensure that all regional sales goals are met to drive successful attainment of company revenue and customer service goals and objectives.
- Execute multiple regional product sales strategies in the oncology molecular diagnostics arena.
- Manage activity, expenses, hiring, disciplinary action, training, mentoring of all district RAMs.
- Continually analyze competitive landscape and environment to determine trends and provide customer feedback to BioTheranostics leadership while cultivating Regional KOLs.
- Interface weekly with National Sales Director on regional KPIs and forecasting adjustments.
- Actively interface with: Major regional cancer centers and clinics; Top largest regional oncology practices.
- Oncology Group Purchasing Organizations (GPO’s) such as ION, US Oncology, etc.
- Exhibited both strong operational capabilities as well as the ability to rapidly adapt tactics in changing health care environment.
- The ability to attract, mentor, manage, train and retain talented personnel, yielding high-performance results while aggressively managing costs.
MANAGER, ONCOLOGY ACCESS & REIMBURSEMENT
Sanofi LLC
Bridgewater, NJ
01.2013 - 01.2015
- Oncology Reimbursement – Covered all or part of 13 states from WA to IL.
- Worked with oncology practices and hospital systems to educate and train correct billing for Sanofi oncology products.
- Work with company’s Oncology BU to monitor Medicare (JF Noridian and J5 WPS), Medicaid and regional commercial insurer activities in order to develop and implement strategic plans in response to the changing reimbursement environment.
- Secure and maintain favorable access for oncology drugs and indications.
- Oncology Market Access – AZ, UT, CO, WY- Develop strategies and methodologies related to Medicaid and other public/ government and private sector reimbursement programs.
- Manage MAC (J3) and Commercial payer guidelines through developing and expanding relationships with key stakeholders.
- Conduct analytical research and provide expertise on pricing/reimbursement and market access for new and existing products.
- Partnered with market access team for national Aetna account, regional accounts with Heath Net, Cigna, BCBS, Humana, RMHS, Select Health, Southwest Catholic Health Network, and Catholic Health Initiatives.
- SANOFI ONCOLOGY
EXECUTIVE ONCOLOGY THERAPEUTIC SPECIALIST
Sanofi LLC
Bridgewater, NJ
01.2010 - 01.2012
- Specializing in the promotion, marketing, education, and public relations for multiple chemotherapeutic agents.
- Selling in the solid tumor arena, which includes, but is not limited to: prostate cancer, breast cancer, and colorectal cancer and, involved with non-program member contract management.
- Participated in strategic discussions and identified opportunities to be addressed and resolved at quarterly cross-functional meetings with corporate partners under the guidance of the Region Sales Director.
- Focus was on all NPM and physician offices for contracting, training, and monitoring within the assigned region of Wyoming, Colorado, and parts of New Mexico, Kansas, Nebraska and Texas (2010).
- Identified contracting opportunities with key customers consistent with our corporate guidelines and requirements.
- Worked in partnership with RAM, A&RM, NAM(2010), and developed working relationships with local specialty pharmacy offices.
- Main customers are practice managers, key opinion leaders for reimbursement, state oncology societies, and other key reimbursement entities.
- I implemented plans, maximized appropriate resources, as well as demonstrated leadership and collaboration with teammates and across departments.
- SANOFI ONCOLOGY
- 2011 Oncology Leadership Award
- 2011 ODABP Award Top 25%
- 2010 Promoted to Executive Oncology Therapeutic Specialist
EXECUTIVE ONCOLOGY SPECIALIST & DISTRICT TRAINER
Sanofi LLC
Bridgewater, NJ
01.2003 - 01.2009
- Provided promotion, marketing, education, and public relations of a unique chemotherapeutic agent that specializes in solid tumor.
- Successfully launched Oxaliplatin (Eloxatin) for colon and rectal cancer in a highly competitive marketplace with large Medicare influence, teaching institutions and VA medical centers.
- Accountable for the management of a large geographical area including Colorado, Wyoming, Kansas, analyzing sales data and other information pertinent to successful territory management while effectively working with others to achieve division and national sales performance goals.
- Appointed as one of seven individuals to strategically develop and implement a national speaker program.
- As the district trainer I was the Class Advisor/ Group Leader during phase II programs.
- I had to be proactive in communication with new hires, review new hire kit for completeness, and check in weekly to help with preparation for assessments, expense reports, and general territory analysis.
- The primary role was to increase sales force productivity.
- SANOFI ONCOLOGY
- 2008 Oncology Impact Award
- 2008 Promoted to Executive Oncology Specialist
- 2007 District Trainer for 3 districts.
- 2006 One Team Award – Recognized for leadership in making an impact across the organization.
- 2006 ODABP Award – Top 20%
- 2006 Top 20% Sales Award.
- 2005 Appointed to SOFAB (Sanofi Oncology Field Advisory Board)
- 2004 Circle of Honor Award – Recognized for leadership and teamwork across the organization.
- 2004 Appointed to OFAB (Oncology Field Advisory Board)
NEW PRODUCT PLANNING ONCOLOGY – GLOBAL MARKETING
Eli Lilly and Company
Indianapolis, IN
01.2000 - 01.2003
- Provided global marketing leadership for innovative pharmaceuticals from discovery through product decision and prepare for commercial success.
- Worked with tumor strategy teams to implement future oncology compounds into current franchise strategy.
- Managed Global Scientific Communication Strategies, Trademark Development, Draft Launch Labels, e-Marketing Strategies, and Global Competitor Intelligence.
- LILLY ONCOLOGY
BUSINESS DEVELOPMENT ONCOLOGY
Eli Lilly and Company
Indianapolis, IN
01.2000 - 01.2003
- Implemented Initial Assessment analyses for screening and prioritizing of oncology in-licensing and business development opportunities.
- Initial Assessments of In-Licensing Candidates included analysis of corporate strategic fit, peak sales, D.L.L, and HCTM Assumptions.
- LILLY ONCOLOGY
ONCOLOGY SPECIALIST
Eli Lilly and Company
Indianapolis, IN
01.1997 - 01.2000
- Promotion, marketing, education, and public relations specializing in the treatment of solid tumors.
- Successfully launched Gemcitabine (Gemzar) for pancreatic cancer and Non Small Cell Lung cancer in a highly competitive marketplace with large managed care influence, teaching institutions and VA medical centers.
- Responsibilities included the management of a large geographical area which accounted for the state of New Mexico and west Texas, analyzed sales data and other information pertinent to successful territory management while effectively working with others to achieve division and national sales performance goals.
- Created foundation for a corporate wide change "Impact of Clinical Trial on First Year Uptake" (2001).
- 1999 Top Ten sales award.
- Created a cost analysis program to be used on a national level (1999-2000).
- Division leader for technology team to launch Palm Pilot (1998).
- Division leader for technology team to launch Lotus Notes (1997).
- LILLY ONCOLOGY
ONCOLOGY / VIROLOGY SPECIALIST
Hoffmann-La Roche Inc.
Nutley, NJ
01.1993 - 01.1997
- Promotion, marketing, education, and public relations of a diverse product line specializing in the treatment of HIV disease, HIV related complication, Hepatitis C, cancer, and kidney/liver transplantation.
- Successfully launched seven new products in a highly competitive marketplace with large managed care influence, teaching institutions and VA medical centers.
- 1997 National Sales winner
- 1996 National sales Winner
- Cytovene Market Advisor 1996, 1997
- Accutane Market Advisor 1997
PROFESSIONAL PRODUCT REPRESENTATIVE
Hoffmann-La Roche Inc.
Nutley, NJ
01.1990 - 01.1993
- Responsibilities included the promotion and education of in-patient and outpatient products in the antibiotic, cardiovascular, dermatology and oncology fields.
- Successfully launched new products in a large geographical area with a high-managed care influence and achieved formulary status with covered hospitals.
ONCOLOGY FIELD ANALYTICS MANAGER
Sanofi LLC
Bridgewater, NJ
01.2013
- Selected for corporate developmental advancement, developed national in-depth channel and customer analysis for oncology brands to develop strategic solutions, innovative initiatives, new metrics and reporting opportunities to drive Customer Engagement.
- Captured metrics of the most impactful US mega oncology practices, creating significant new field focus to impact product penetration and field successes.
- Collaborate and coordinated with market research and operations to gather data and insights for multiple projects.
- Developed in depth analysis by customer and by customer segment.
- Developed ongoing strategic solutions, innovation and tactics based on analysis for teams to implement at National and Regional levels.
- Collaborated with Leadership teams to understand insights and implement solutions regarding development of various summary reports around insights and performance.
- Provide recommendations on new reports or metrics needed.
- SANOFI ONCOLOGY
WEST REGIONAL ONCOLOGY TRAINER
Sanofi LLC
Bridgewater, NJ
01.2012
- Working closely with Regional Sales Director, Sales Training Management, Sales Management, and Marketing on the development and implementation of the Oncology curriculum (Headquarters -based programs, Regional and others) for the Oncology Portfolio of products.
- Created, built, and implemented the 2013 West Region Oncology Curriculum.
- Lead numerous training classes for new hire, as well as executive-level Oncology Sales Professionals.
- Continually communicates and collaborates routinely with RSDs and DSMs.
- Held positions on the JFAB team, Field Force Knowledge team, and Field Force Public Domain team.
- SANOFI ONCOLOGY
Education
B.S. - Organizational Management & Business, Marketing
Texas Tech University
Lubbock, TX06.1989
Skills
- Team leadership
- Strategic planning
- Client relations
- Account management
- Market analysis and penetration
- Coaching and development
- Cross-functional collaboration
- Business growth
Websites
Community Service
- Pancreatic Cancer (Pan CAN), 2021-2022
- Hope Lodge Volunteer, 2012-2013
- Rocky Mountain Children’s Cancer Foundation – Board of Directors, 2009-2014
- Reel Recovery – Volunteer, 2007-2010
- Colorado’s Childhood Cancer and Disabilities Camp – Board of Directors, 2006-2008
- Cody’s Camp - Board of Directors, 2006
- New Mexico AIDS Wellness Board Member, 1995-1996
Awards Recognition
- Peer – One Oncology Award, 12/31/22
- Peer - Oncology LEADership Award, 12/31/11
- ODABP Award, 12/31/11
- ODABP Award, 12/31/06
- Peer - Oncology Impact Award, 12/31/08
- Oncology District Trainer & Mentor 3 districts, 12/31/07
- Peer - Oncology One Team Award, 12/31/06
- Top 20% Sales Award, 12/31/06
- Star Award, 12/31/05
- Appointed to SOFAB, 12/31/05
- Peer - Oncology Circle of Honor Award, 12/31/04
- Appointed to OFAB, 12/31/04
- High Yield Individual Award, 12/31/00
- Top Ten Award, 12/31/99
- National Sales Winner, 12/31/97
- National Sales Winner, 12/31/96
- Market Advisor, 12/31/97
- Market Advisor, 12/31/96
Professional Development
- Six Sigma, 01/01/13
- Disney Institute of Leadership Training, 01/01/13
- Kirkpatrick Training Method, 01/01/13
- Bob Pike – Train the Trainer, 01/01/12
- Team Advantage, 01/01/12
- Strength Finders, 01/01/11
- Sanofi – Management Ready Training, 01/01/10
- CMR Institute, 01/01/09
- Kellogg Graduate School of Management – New Product Development for Strategic Competitive Advantage, 01/01/02
- Eli Lilly and Company - Brand Management Core course, 01/01/01
- Eli Lilly and Company - Patient Segmentation, 01/01/01
- Eli Lilly and Company - Advanced Sales Development Conference, 10/01/98
Timeline
DIRECTOR, SYSTEMS OF CARE: WEST
Syndax Pharmaceutical, Inc
01.2023 - Current
ASSOCIATE DIRECTOR, OPINION LEADER LIAISON WEST
EMD Serono
01.2021 - 01.2023
INTERM REGIONAL BUSINESS DIRECTOR TLL
Sanofi Genzyme
01.2020 - 01.2021
SR. REGIONAL MARKETING MANAGER (Field Market Development)
Amgen
01.2016 - 01.2019
SOUTHWEST REGIONAL BUSINESS DIRECTOR
Bio Theranostics
01.2015 - 01.2016
MANAGER, ONCOLOGY ACCESS & REIMBURSEMENT
Sanofi LLC
01.2013 - 01.2015
ONCOLOGY FIELD ANALYTICS MANAGER
Sanofi LLC
01.2013
WEST REGIONAL ONCOLOGY TRAINER
Sanofi LLC
01.2012
EXECUTIVE ONCOLOGY THERAPEUTIC SPECIALIST
Sanofi LLC
01.2010 - 01.2012
EXECUTIVE ONCOLOGY SPECIALIST & DISTRICT TRAINER
Sanofi LLC
01.2003 - 01.2009
NEW PRODUCT PLANNING ONCOLOGY – GLOBAL MARKETING
Eli Lilly and Company
01.2000 - 01.2003
BUSINESS DEVELOPMENT ONCOLOGY
Eli Lilly and Company
01.2000 - 01.2003
ONCOLOGY SPECIALIST
Eli Lilly and Company
01.1997 - 01.2000
ONCOLOGY / VIROLOGY SPECIALIST
Hoffmann-La Roche Inc.
01.1993 - 01.1997
PROFESSIONAL PRODUCT REPRESENTATIVE
Hoffmann-La Roche Inc.
01.1990 - 01.1993
B.S. - Organizational Management & Business, Marketing
Texas Tech University