Timothy Bayne

SEO: developed and implemented strategies to boost four clients' website visibility online and increase traffic.

• Oversaw the implementation of keyword strategies by gathering data, researching high-volume keywords, and auditing their performance in articles, web content, and metadata.

Oversaw blog content creation (3-4 blogs a month per client) - topic research, keyword research, copywriting, client review, and publishing- from start to finish.

• Research and acquire backlinks for our clients through use of various tools.

PPC (Google Advertising): developed and implemented strategies for client's ads campaigns to increase traffic and lead flow.

Email Marketing: developed and implemented strategies for client's email campaigns to drive traffic and sales.

• Acquired 30 domains and built out Google Workspace accounts for each.
• Tediously implemented various authentication for all domains and 60 email accounts (i.e., DKIM, SPF, DMARC, MX)
• Designed campaign templates for various purposes through Canva .
• Researched products to push in email campaigns through Shopify .
• Implemented segmentation and targeting for all audiences to improve open rates and CTR in Klayvio .

• Oversaw website copy and social media platforms.
• Created and implemented internal and external communication plans to establish consistent and timely messaging.
• Developed and implemented short- and long-term communications strategies.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Optimized email campaigns to increase open and click-through rates.
• Coordinated with design and media teams to develop high-quality creative assets.
• Improved website visibility through development and implementation of SEO strategies.