Timothy Cassidy
Parsippany,NJ
Summary
Dynamic and results-driven professional with a proven track record at PacificHealth Laboratories Inc., excelling in e-commerce strategy and brand management. Skilled in relationship building and digital marketing, I successfully launched new products and enhanced online sales, significantly boosting brand visibility and customer engagement.
Overview
13
13
years of professional experience
Work History
Manager
Teph Seal Auto Appearance
Union, US
05.2023 - Current
- Oversaw and optimized daily operations of the detail department, ensuring top-tier vehicle detailing and reconditioning for new, used, and customer vehicles to meet Mercedes-Benz luxury standards.
- Collaborated with sales and service teams to streamline vehicle delivery processes, meeting tight deadlines, and enhancing the overall customer experience.
- Led, trained, and supervised a team of detailers, improving workflow efficiency while maintaining brand excellence, boosting customer satisfaction, and maximizing vehicle resale value.
Director of ECommerce
Anaya Personal Care Products dba PacifcHealth Labs Inc.
Parsippany-Troy Hills, US
06.2021 - 06.2024
- Managed and optimized e-commerce operations across multiple platforms—including the company website, Amazon, Walmart, eBay, and social media channels (Facebook, Instagram, Twitter)—to drive online sales and enhance brand visibility.
- Led the successful launch of multiple new products, expanding market reach, and increasing revenue.
- Developed and expanded the Endurance Club, managing a weekly e-newsletter to engage, educate, and grow the endurance community.
- Oversaw and strengthened national sales accounts across retail and e-commerce channels, building partnerships, and driving revenue growth.
Sales and Marketing Coordinator
PerformX dba PacificHealth Laboratories Inc.
Parsippany-Troy Hills, US
08.2017 - 05.2021
- Oversaw and optimized e-commerce presence across multiple platforms, including the company website, Amazon, Walmart, eBay, and social media channels (Facebook, Instagram, Twitter), driving online sales, and brand visibility.
- Launched and managed a weekly e-newsletter for the Endurance Club, featuring a 'Performance Tip of the Week' to engage and educate the endurance community.
- Managed and grew national sales accounts across retail and e-commerce channels, strengthening partnerships, and increasing revenue.
Brand Ambassador Manager
PacificHealth Laboratories Inc.
Parsippany-Troy Hills, US
08.2016 - 08.2017
- Recruited, trained, and managed a team of over 100 Brand Ambassadors, driving brand awareness and engagement.
- Planned and executed strategic taste-testing events at races, training sessions, and retail locations to maximize product exposure and customer engagement.
- Managed and grew the social media presence by curating and leveraging high-quality content from brand ambassadors, increasing brand visibility and engagement.
Recruiter
American Income Life - Arias Agencies
State College, US
02.2016 - 04.2016
- Identify and qualify potential candidates
- Schedule interviews
- Assist with administrative reports
Benefits Representative
American Income Life - Arias Agencies
State College, US
05.2015 - 01.2016
- Traveled to prospective clients' homes and gave presentations
- Educated and advised clients about the benefits of life insurance
- Generated referrals from unionized clients
Marketing Consultant
Soergel Orchards
Wexford, US
10.2014 - 12.2014
- Revamped Soergel's social media presence
- Improved Soergel's communication with customers
- Increased traffic on Soergel's Facebook % in a one-month period
Summer Camp Head Counselor
Lakeland Hills Family YMCA
Mountain Lakes, US
06.2014 - 08.2014
- Directed and supervised camp counselors
- Devised lesson plans for group-time activities
- Interacted with parents on a daily basis
Summer Camp Counselor
Lakeland Hills Family YMCA
Mountain Lakes, US
06.2012 - 08.2013
- Implemented daily schedule
- Responsible for 20-25 boys aged 6-9
- Protected the health, safety and welfare of campers
Education
Bachelor of Science - Agricultural Business And Management
Pennsylvania State University
University Park, PA05-2015
Skills
- Quick learner
- Relationship building
- Problem solving
- Time management
- Effective communication
- Brand management
- Ecommerce strategy
- Digital marketing
Timeline
Manager
Teph Seal Auto Appearance
05.2023 - Current
Director of ECommerce
Anaya Personal Care Products dba PacifcHealth Labs Inc.
06.2021 - 06.2024
Sales and Marketing Coordinator
PerformX dba PacificHealth Laboratories Inc.
08.2017 - 05.2021
Brand Ambassador Manager
PacificHealth Laboratories Inc.
08.2016 - 08.2017
Recruiter
American Income Life - Arias Agencies
02.2016 - 04.2016
Benefits Representative
American Income Life - Arias Agencies
05.2015 - 01.2016
Marketing Consultant
Soergel Orchards
10.2014 - 12.2014
Summer Camp Head Counselor
Lakeland Hills Family YMCA
06.2014 - 08.2014
Summer Camp Counselor
Lakeland Hills Family YMCA
06.2012 - 08.2013
Bachelor of Science - Agricultural Business And Management
Pennsylvania State University
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