Collaborate with the well-being committee to develop marketing activation strategies aligned with the campus's well-being goals and values
Assists in developing marketing material such as social media posts, infographics, and promotional videos
Support student focus groups to gather input about branding and analyze findings
Crafted a highly desired logo representing campus wellness and well-being that was adopted and incorporated into all marketing and branding literature
Moderated student focus groups and created digital surveys to gather data, allowing for further analysis and incorporation of findings to enhance the campaign’s effectiveness
Conducted and crafted student video interviews to aid campus social media and channel engagement
Project Lead
Colorado University
Boulder, CO
08.2023 - 12.2024
Igniting student success campaigns across all four campuses through entrepreneurship and innovation
Apprise and excite the world of UCCS, the origin campus of innovation and entrepreneurship
To bestow usable applications, multifunctional cross-disciplinary teams’ training, and acknowledge innovation as the ability to 'Transform Ideas into Impact' as the pinnacle of CU campuses
Identified roadblocks for students' access to innovation and entrepreneurship opportunities
Developed a Cross-Learning Management System to implement across all 4 CU campuses, using AGILE methodology to introduce cross-training disciplines
Developed advertising mediums to inspire the transformation of ideas into meaningful impact
Project Manager
TRUSTIO
Colorado Springs, CO
08.2022 - 12.2024
Provide and deliver exceptional media content that aligns with Trustio’s scope of work
Using strategic communication and a content plan that includes interviews, testimonials, and advertising will capture local business owners’ stories, enhancing the connection to Trustio’s target audience
Develop an early-stage marketing database for direct and indirect targeted demographics
Activate an initial portfolio displaying marketing photos for present/future client’s discretion
Visual imagery that delivers a safer perception regarding e-commerce transactions with TRUSTIO