Negotiated a 3-year deal to include an exclusive NEFT event lounge with The Rose Bowl Stadium as the official vodka sponsor and oversaw all operations during football games, soccer games, concerts, and their monthly flea market
In doing so, developed a model for the Rose Bowl Stadium for what all of their partners should emulate to maximize exposure, awareness, and sales
Procured over $50,000 annually in added value marketing based on professional relationships with the stadium
Created experiences with intercity school programs to enjoy a 'Day at The Rose Bowl' where we provided tours of the stadium, lunch, busses, and recess on the field
Submitted proposals to the city of Pasadena (through our Rose Bowl partnership) to get events approved - tastings, viewing parties, community outreach
Co-led a sponsorship as the official vodka of the Santa Barbara Polo & Racquet Club to create VIP experiences for clients and drive case sales, resulting in an increase of 12% in sales for Q2 & Q3
Partnered with the city of El Segundo (NEFT headquarters) to support local events such as the El Segundo Street Fair, Farmers Markets, schools, businesses, and nonprofit organizations to give back to the community
Western Division Sales Manager
NEFT Vodka
01.2019 - 01.2023
Led a small sales team in CA to drive sales growth over 400% year-to-year
Obtained new business through prospecting, setting up meetings, and working daily with our distributors; Epic, Southern Wine & Spirits, and Cork
Procured relationships with all key managers to drive business in markets throughout the central coast and southern CA, including landing the largest case sale for an on-premise location to date
Managed 3 Rose Bowl Games - 'The Grandaddy of them All' - from start to finish to align with budgets accordingly
Planned and operated day of logistics for the brand to ensure everything was operating in a professional and timely manner
Spearheaded our partnerships with The Rose Bowl, UCLA, Pauley Pavilion, while assisting other sponsorships with Steinbrenner-Andretti racing to further sales in new markets
Developed new on and off premise accounts while maintaining relationships with Total Wine & Spirits, Bristol Farms, and Ralph's to grow sales with each retailer
In doing so, negotiated our margins tailored to each account, large or small, to ensure it was in the best of the company
Account Manager
Southern California Media Group
01.2016 - 01.2019
Proactively pursue new business opportunities for WHERE Magazine, The Hollywood Bowl, Performances Magazine, and our digital/online accounts
Member of the Los Angeles DCBID (Downtown Center Business Improvement District) for 4 years to help plan events in the area - Halloween Festival for Kids, DTLA ArtNight, CicLAvia, and more
Oversee the sales process from start to finish; prospect, set up meetings, close and board new clients, and manage accounts through their renewal process
Onboard new clients to host events at their venues for the hotel concierge community - restaurants, casinos, shopping malls, and other event venues such as The Hollywood Bowl, Walt Disney Concert Hall, and Ahmanson Theatre
Liaise with the marketing department to assist with development of proposals, analysis, client reporting, and sales-related materials
Top sales performer in 2017 and 2018 by growing book of business over 20% year-to-year
Account Executive
Katz Media
01.2013 - 01.2016
Represent over 50 NBC, ABC, CBS, and FOX affiliates throughout the country in various market sizes, personally managing top ten Designated Market Areas (DMAs)
Negotiate rates for stations commercial inventory effectively to buying agencies in order to maximize profit and increase overall sales for clients
Manage and maintain hundreds of contracts each quarter from start to finish
Develop close relationships with all key buying agencies, clients, and station personnel
Sales Assistant
Katz Media
01.2012 - 01.2013
Assist multiple Account Executives and Managers simultaneously
Finished as the top candidate in the company sales training program to become an Account Executive
Learned and Familiarized myself with unique programs to efficiently communicate with stations, ensuring that contracts ran as ordered