TIMOTHY E. GROSSKOPF

Senior Vice President, North America
Scholl’s Wellness Company | Feb 2025 – Present
Scope: United States & Canada | P&L Responsibility

Appointed to lead the North American business for Scholl’s Wellness Company, with full P&L accountability across sales, category management, shopper engagement, and channel strategy. Responsible for driving growth, profitability, and market leadership across all major retail channels including mass, drug, grocery, club, value, convenience, home center/hardware, travel, and Amazon. Charged with accelerating brand relevance, deepening customer partnerships, and unlocking innovation across foot care, wellness, and adjacent health categories.

✅ Key Responsibilities & Early Impact:

• Lead North American strategy and execution, aligning cross-functional teams to deliver sustainable top- and bottom-line growth.
• Manage all retail-facing functions with a focus on sales excellence, customer engagement, and channel development.
• Drive portfolio strategy and innovation partnership with R&D and supply chain to ensure commercial success.
• Shape joint business planning with key retailers and lead enterprise-wide initiatives that elevate category performance.
• Build and mentor a high-performing organization, embedding a results-driven and customer-centric culture.

Senior Vice President, Sales
Scholl’s Wellness Company | Nov 2020 – Feb 2025
Global Scope: Americas, Asia, and MENA

Led all sales strategy and execution across three global regions for Scholl’s Wellness Company following its carve-out from Bayer and transition to private equity ownership. Held full commercial responsibility for all retail channels, including mass, drug, club, value, grocery, convenience, home center/hardware, travel, and Amazon. Delivered 8% CAGR in both net revenue and EBITDA through focused category expansion, channel growth, and operational transformation. Elevated the company’s position as the category leader in foot care, while expanding the Dr. Scholl’s™ brand into new segments and adjacencies across the store.

✅ Key Achievements:

• Directed regional sales and cross-functional teams, driving agility, executional excellence, and scalability within a newly independent, PE-backed structure.
• Strengthened Scholl’s Wellness Company’s leadership in the foot care category through strategic retailer engagement, product assortment optimization, and in-store brand visibility.
• Expanded the Dr. Scholl’s™ brand into new consumer segments and product categories across multiple aisles, unlocking incremental distribution and cross-category growth.
• Developed and executed tailored strategies for each retail channel, increasing share across both brick-and-mortar and Amazon platforms.
• Collaborated closely with private equity stakeholders to define long-term value creation strategies and streamline post-carve-out operations.
• Deepened customer partnerships and optimized sales performance through data-driven planning, commercial discipline, and cross-functional alignment.

• Delivered $1.3B in Personal Care U.S. channel sales while reinventing portfolio and unlocking $18.5M in savings. Achieved EPS goals enabling strategic investment to overcome category disruption across 60% of the business.
• Lead team of 130+ associates across value, club, mass, drug, grocery, specialty, private label, sales operations, category development, commercial strategy, analytics, DSD, and trade management.
• Partnered with founders to triple Bull Dog business acquisition within 2.5 years.
• Played an instrumental role in cultivating buyers to successfully divest the Fem and Infant businesses.
• Coordinated sales support across Americas region for Walmart, Sam’s, Costco, and Private Label Shaving.
• Leveraged major mass retailer e-commerce and digital platforms to drive net sales.
• Implemented Demantra system resulting in improved sales forecasting transparency.

• Leveraged enduring C-Suite customer relationships and shopper marketing insights across channels to launch new products, brands, and e-commerce initiatives growing sales 8% amidst unprecedented market change.
• Reorganized and led 210-person team generating $1.1B in net sales including sales operations, category management, strategy and planning, shopper marketing, customer service, and DSD organization.
• Integrated Playtex acquisition, doubling business size while delivering $11M in sales team synergy savings.
• Led US revenue and profit CAGR growth of 4.5% and 8.2% respectively from 2008 to 2016.
• Delivered multi client business growth via trade investment initiatives and shopper marketing platforms.
• Rebuilt sales organization to optimize ROI and enable Energizer separation.
• Created and implemented brand acquisition plans for Edge, Skintimate, Stayfree, Carefree, and O.B.
• Promoted American Safety Razor private label acquisition with C-level clients to ensure market success.

• Positioned Energizer as a distinguished business partner and category challenger, leading a 15-member sales, finance, and retail drug channel team in leveraging strategic 1st to market capability to deliver 9.9% CAGR.
• Solidified and expanded customer relationships through 1st to market channel execution capability resulting in 95% 30-day speed to shelf while increasing 2006 year-over-year operating margin by 6 points.
• Integrated $600M+ Playtex acquisition designing and instituting new sales organization and achieving significant cost savings and synergies while sustaining category leadership across the combined portfolio.

• Transformed business planning function into a P&L focused, highly skilled organization enhancing sales and marketing culture and processes across all channels and enhancing customer joint business planning capability.
• Led 11-member team in developing robust business plans, P&Ls, trade budgets, and brand initiatives.
• Designed sales planning tools to establish commercially aligned, annual customer business planning.
• Implemented aggressive pricing strategy resulting in equitable category margin treatment across channels.

• Led sales team in driving Schick’s profitable growth across grocery channel including Safeway and Albertson’s.
• Increased forecasting accuracy across grocery channel to achieve results within 5% of target.

• Launched Brita Water Filtration product driving incremental 5 points of franchise volume share. Revamped pricing strategy and redeployed $84M trade spend to deliver profitability for Glad Trash business acquisition.

• Increased volume 70% for $22M region to deliver 50% of national grocery business. Optimized $2.5M budget and 6 broker networks attaining “Broker of the Year” by instituting broker category tools and review process.

• Established broker networks across 8 new markets achieving 105% in sales over prior year within 6 months.

• Advanced through sales and business planning roles to manage $25M territory and rank #1 in fiscal year 1996.