Timothy Lamascus
Visalia,CA
Summary
Results-driven sales professional with proven expertise in strategic planning, client relationship management, and revenue growth within the CPG/Retail space. Adept at leading cross functional teams and fostering collaboration to meet and exceed revenue and margin targets. My approach to success is straightforward: cultivating genuine relationships to promote brand awareness, generate revenue, and enhance profitability.
Overview
13
13
years of professional experience
1
1
Certification
Work History
National Sales Manager
Keenan Farms, Inc.
04.2018 - Current
- Current customer portfolio drives between 35-45 million in annual revenue. Projected for 48 million this crop year.
- Develop and manage national and regional CPG retail accounts, driving profitable growth through joint business planning, assortment optimization, and promotional execution.
- Lead negotiations on customer programs that balance retailer objectives with internal margin goals, inventory and packaging/merchandise considerations.
- Drive revenue and margin growth across key retail accounts by managing pricing, trade spend and promotional calendars.
- Maintain accurate forecasts across multiple SKUs, mitigating risk from packaging and supply constraints while supporting customer OTIF targets.
- Increased online sales by 150% in one year.
- Analyzed ACOS/COGS on E-commerce projects, decision maker on product portfolio
- Project manager on new product development and all private label programs and products
- Manage cross-functional teams to execute successful product launches and marketing initiatives.
- Spearhead trade show participation, showcasing products effectively while networking with potential partners or clients.
- Expanding role to include export sales, support 5-8 million in export sales with anticipated year over year growth.
Account Manager
Kaweah Container
03.2017 - 04.2018
- In charge of prospecting and developing new sales territory.
- Provide customers with corrugated packaging solutions specific to their industry.
- Work with marketing and design teams to enhance brand awareness using digital print technology.
- Provide inventory and logistics solutions.
Account Manager
Crown Packaging
02.2016 - 02.2017
- Prospected and developed new client relationships.
- Provided customers with relevant packaging solutions relative to their industry.
- Focused on selling value along with providing competitive pricing.
Account Manager
Entercom
05.2015 - 02.2016
- Performed lead generation through prospecting and cold calling.
- Conducted and prepared client needs assessments.
- Presented clients with cross-platform advertising solutions based on their needs.
- Used CRM tool to keep track of clients, sales and pipeline.
Co-Founder and Marketing Director
Pierre
01.2013 - 01.2016
- Co-founded a small start-up that manufactured handcrafted, wood French presses.
- Created marketing content as well as branding concepts for company and Kickstarter campaign.
- Raised first round of funding on Kickstarter and successfully brought product to market.
Education
Bachelor of Science - Advertising
San José State University
San Jose, CA01.2015
Associate of Arts - Liberal Arts
West Hills College Lemoore
Lemoore, CA01.2013
Skills
- Strategic Planning
- Market Research
- Sales Forecasting
- Contract Negotiations
- Business Growth and Retention
- Cross-functional collaboration
- Project management
- P&L management
Certification
Media Sales Institute Certification from Howard University
LeadOn 2024/2025 Leadership Program Graduate from American Pistachio Growers
Timeline
National Sales Manager
Keenan Farms, Inc.
04.2018 - Current
Account Manager
Kaweah Container
03.2017 - 04.2018
Account Manager
Crown Packaging
02.2016 - 02.2017
Account Manager
Entercom
05.2015 - 02.2016
Co-Founder and Marketing Director
Pierre
01.2013 - 01.2016
Associate of Arts - Liberal Arts
West Hills College Lemoore
Bachelor of Science - Advertising
San José State University
References
Available upon request