Timothy Louie
Berlin,CT
Summary
Industrious Public Relations Professional and integral leader offering a cross-functional background in Marketing, Advertising, Communications, and Media Relations with an expertise in Creative and all facets of Broadcast Operations. An Out-of-the-box idea-generator contributing use of commercial awareness to conceptualize, manage and increase strategic business growth through audience identification, vast knowledge of current market trends and imaginative flair.
Overview
29
29
years of professional experience
Work History
Director of External Communications
Bally's Corporation
Providence , RI
02.2024 - Current
- Directed brand management across print, digital, and social media, including LinkedIn, Twitter, and industry publications.
- Developed and implemented marketing and communication strategies, ensuring effective and timely messaging.
- Crafted and deployed press releases; monitored and analyzed media across all channels.
- Built and maintained relationships with media and influencers, pitching stories to drive positive coverage.
- Supported executive leadership with presentations, speeches, and corporate messaging.
- Managed communications budget and created policies to enhance efficiency and brand reputation.
- Provided detailed KPI reporting and responded promptly to media inquiries.
Self-Employed Public Relations Consultant
Fu Dog Consulting Services
Berlin, NJ
01.2021 - Current
- Designed and executed PR campaigns to boost brand visibility.
- Delivered graphic design, web content management, and branding services.
- Wrote radio copy, alerts, and press releases tailored to client needs.
Public Relations /Advertising Manager
Ocean Casino Resort
Atlantic City, NJ
01.2020 - 01.2021
- Developed and executed PR strategies aligned with brand objectives.
- Created communications plans focusing on goals, budgets, and tactics.
- Wrote and distributed impactful press releases and media pitches, securing high-level coverage.
- Cultivated strong media relationships and leveraged them to maximize exposure.
- Monitored PR performance using media analytics tools and refined strategies.
- Managed media inquiries, executive speaking opportunities, and high-profile events.
- Transformed negative reputation through strategic community storytelling.
Public Relations Manager
Hard Rock Hotel & Casino
Atlantic City, NJ
01.2018 - 01.2020
- Collaborated with mass media to maximize exposure while protecting the brand's image and aligning with property standards.
- Authored press releases, radio scripts, media advisories, and creative copy for print, web, radio, and television advertisements.
- Implemented innovative PR strategies, driving growth in key areas such as entertainment, F&B, spa and wellness, hospitality, and gaming.
- Developed comprehensive Marketing and PR plans, including strategic initiatives for 5-year forecasting.
- Coached executives, radio talent, and department spokespersons to deliver consistent and accurate brand messaging during media appearances.
Public Relations / Advertising Director
SLP Concerts
Haddonfield, NJ
01.2013 - 01.2018
- Directed and collaborated with the marketing team to create and publish impactful content that enhanced corporate growth and supported sales objectives.
- Developed and managed direct marketing campaigns and sales promotions across multi-media platforms.
- Executed effective PR strategies and corporate communication initiatives to strengthen brand visibility and reputation.
- Created comprehensive marketing plans and crafted compelling copy for print, web, radio, and television.
- Rebuilt and optimized the company’s social media presence, increasing traffic by over 50% within 9–10 months.
- Led radio production and video editing operations in-house, saving the company over $120K annually in outsourcing costs.
Broadcast Professional/Senior Copywriter
Clear Channel Communications
New York City
01.1996 - 01.2009
- Head Producer and Copywriter for "Wake Up Whoopi" with Oscar-winner Whoopi Goldberg, a nationally syndicated morning radio program.
- On-Air Talent and Head Producer for NYC morning shows "Baltazar and Goumba Johnny in the Morning" (WKTU) and "Elvis Duran and the Morning Zoo" (Z100).
- Led copywriting and scriptwriting for Z-Morning Zoo, creating show content, promos, and commercial reads for advertisers, driving substantial audience engagement.
- Produced and edited high-quality audio, including program sweepers, jingles, and voice-overs, showcasing advanced technical expertise.
- Scriptwriter and copywriter for specialty programming, including "Top 100 Songs of the Year," "Top 30 Songs of the Summer," and "The Hitlist."
- Boosted revenue through effective commercial placements, creative copywriting, and live-read advertising strategies.
- Fueled "Morning Zoo" ratings growth by 70% since 1996, earning three A.I.R. Awards for "Best NYC Morning Show."
Education
MASTERS - PUBLIC RELATIONS
Rowan University
BACHELOR OF ARTS - ADVERTISING
Rowan University
BACHELOR OF ARTS - COMMUNICATION/JOURNALISM
William Paterson University
Skills
- Public Relations
- Copywriting
- Content Management
- Social Media Marketing
- Trends Tracking / Analysis
- Managed Community Relations Initiatives
- Media Screening Expertise
- Governed onsite logistics
- Collaborated with brand marketing team
- Owned and delivered PR Calendar
- Managed financials
- Delivered daily press updates
- Scheduled photographers for events
- Managed photography archive
- Collaborated with F&B brand head
- Created monthly media reports
- Used analytics tools like Trendkite and Cision
Websites
References
Excellent References Provided Upon Request
Hobbies and Interests
- Writing
- Performing and Listening to Music
- Traveling
- Food
- Movies
- Family
Awards
- Presented with 3 separate AIR Awards (National Association of Broadcasters) Best Morning Show WHTZ (Z-100)
- Radio Hall of Fame for First Breaking News on 9-11 Terrorist Attack
- Emcee/Host and Talent Representative for NYC Asian-American Fundraising Events throughout Tri-state area
- Tau Sigma Honor Society
- SMMP – Professional Certification in Social Media Marketing
Socialmedia
- Communication
- Video Editing
- Audio Editing
- Photoshop
- MS Office 360 Suite
Timeline
Director of External Communications
Bally's Corporation
02.2024 - Current
Self-Employed Public Relations Consultant
Fu Dog Consulting Services
01.2021 - Current
Public Relations /Advertising Manager
Ocean Casino Resort
01.2020 - 01.2021
Public Relations Manager
Hard Rock Hotel & Casino
01.2018 - 01.2020
Public Relations / Advertising Director
SLP Concerts
01.2013 - 01.2018
Broadcast Professional/Senior Copywriter
Clear Channel Communications
01.1996 - 01.2009
MASTERS - PUBLIC RELATIONS
Rowan University
BACHELOR OF ARTS - ADVERTISING
Rowan University
BACHELOR OF ARTS - COMMUNICATION/JOURNALISM
William Paterson University
Similar Profiles
Nancy DuvallNancy Duvall
Manager, Procurement Analysis & Supplier Diversity at Bally's CorporationManager, Procurement Analysis & Supplier Diversity at Bally's Corporation
Justine MillerJustine Miller
Senior Licensing Analyst at Bally's Interactive/Bally's CorporationSenior Licensing Analyst at Bally's Interactive/Bally's Corporation
Aliyah Sample-BowdenAliyah Sample-Bowden
Human Resources Generalist (FT) at Bally's Hotel CasinoHuman Resources Generalist (FT) at Bally's Hotel Casino
Taiyou LinTaiyou Lin
Founder (venture Wound Down) at Artemis Smart Solutions LLCFounder (venture Wound Down) at Artemis Smart Solutions LLC
Daniel ChartierDaniel Chartier
Electrician at Cable ManagementElectrician at Cable Management