TIMOTHY NICKLOFF

Leads the strategy, planning, management, integration and execution of global and local brand campaigns, product launches, marketing communications, partnerships, and community engagement for the Los Angeles area.

• Responsible for the best expression of the brand across all consumer touchpoints from brand to retail.
• Localized global brand campaigns with athlete, celebrity, influencer and community partners.
• Awarded Best Multi-Cultural Campaign for Mexican National Team Jersey launch by Event Marketer
• Responsible for the #1 membership acquisition in North America through activation with Lakers legend Kareem Abdul-Jabbar
• Exceeded five-year membership target by over 20% from 2017 to 2022
• Created adidas brand partnership with Jimmy Iovine and Andre "Dr Dre" Young Academy at USC
• Led marketing across key sport and culture moments including Superbowl LVI, Coachella, 2018 NBA All Star game, and the MLB, MLS, NHL playoffs
• Developed and implemented trade-zone marketing plans leveraging consumer insights and data
• Created first-ever Major League Soccer lifestyle product partnership, becoming fastest selling release in 2020 and 2021
• Launched adidas LA social-media handles in 2018
• Demand creation resulting in 15% CAGR growth in Los Angeles area from 2017 to present

Leadership of global brand marketing including campaign development, communications, positioning, promotion, distribution strategy, competitive analysis, ecommerce and partner retail experience across both lifestyle and consumer electronics channels in domestic and key international markets.

• Developed Be Creative brand campaign to create consistent brand theme across both young adult lifestyle and consumer electronics markets
• Established Case Studies, a platform for creators in key markets to share their stories in a talks format online
• Partnered with DJI for launch of Mavic Pro Camera Case in North America
• Demand creation resulting in 12% growth in year over years sales in 2016

Led all Palladium brand marketing, sales and merchandising functions for the US, Canada, and South America, including global and local campaigns, domestic and international sales, ecommerce, owned retail, wholesale, distribution partners, and product line strategy.

• Updated heritage brand positioning by introducing sneaker-boot category to expand consumer target
• Created City Proof brand and product campaign
• Implemented "brand driver" strategy to align markets around seasonal consumer marketing and product goals to drive consistency and efficiency
• Reduced Global SKU count 40%, increasing factory efficiency, productivity and focus
• Reorganized North America sales teams, to increase revenue and profitability for US and Canada by 30%

Leadership and management of all aspects of the Emerica and Altamont Apparel brands globally, including sales, contribution and margin targets, integrated marketing, product, and merchandising strategy for over 70+ countries worldwide.

• Under leadership, Emerica was recognized as the #2 challenger brand to Nike and Vans from 2008 to 2014
• Established ground-breaking partnerships for the time, including collaborations with Harley Davidson, and the Jimi Hendrix estate.
• Executive producer of Stay Gold, the #1 skateboarding film on iTunes in 2010
• Awarded 2010 Brand of the Year by Thrasher Magazine and Transworld Media
• Worked closely with celebrities, musicians, and influencers for Altamont Apparel

Management of sales and key accounts, including targets, distribution, sales, ecommerce, sales staff and budgets.

• Led a high-performing team which exceeded all productivity goals, and was integral in substantial growth.
• Recruited, trained, supervised, and mentored sales personnel, helping individuals reach their peak potential.
• Awarded 2005 Rainmaker Award, honoring leadership commitment to achieving goals

Management of public relations, media outreach and corporate communications.

• Managed a public relations and communications operation which consistently met company-wide expectations.
• Oversaw product placement for television, music video, and film productions.
• Awarded 2004 Orange County Public Relations Society America PROTOS award for community activation