Timothy Simko
Allendale
Summary
I have 20 years of experience in the advertising industry, the vast majority of which have been spent on the agency side. I currently oversee Havas Media’s relationship with Proximo Spirits in the U.S., Shell in N.A., and Harman International from both a global and N.A. perspective. In my role, I work with marketing and media clients, media, data, and tech vendors, as well as agency colleagues across creative, PR, influencer, partnerships, cross-cultural, E-commerce, planning, biddable, and direct investments, intelligence, strategy planning, mar-tech, and engineering, consulting, commercial, analytics, and advanced modeling disciplines to deliver on clients’ brand and business objectives, and deliver revenue growth for the agency as a result.
Overview
8
8
years of professional experience
Work History
EVP Client Experience Lead
Havas Media Network
New York
01.2021 - Current
- Clients: Current: Proximo Spirits US, Harman NA and Global, Shell NA, Previous: KDP US, Klarna NA
- Client Experience lead on new business pitches resulting in wins for all accounts that I have led from 2016 to present
- Responsible for negotiation of scopes of work for media planning and buying, strategy and intelligence, data and measurement, multi-cultural, E-Commerce, influencer and brand partnerships, AI and business consulting
- Lead multi-disciplinary teams with a focus on providing client solutions beyond base scope of work and driving organic growth for agency
- Shell – 74% organic agency growth from initial to current scope in 12 months
- Harman – 157% organic agency growth from initial to current scope in 24 months
- Proximo – 276% organic agency growth from initial to current scope in 8 years
- Currently oversee cross market, cross disciplinary teams of over 100 FTEs across Proximo, Shell, and Harman, managing +$200MM in media investment
- Client and team LIFT survey results exceed 8.0 in most recent waves across client roster
- Member of Havas NA Senior Leadership Team, contributing work streams specific to agency transformation and service expansion and commercialization
- Leading adoption and commercialization of Havas Converged platform for clients to enhance data sophistication and integration from intelligence through strategy, planning, activation and measurement
- Have led Havas engagement in client digital transformation across various workstreams including: Enhance 1st, 2nd and 3rd party usage for audience development and enhance media performance across consumer touchpoints
- Advanced measurement solutions such as Nested Modeling (BEM + MMM), Attention Measurement, AI Brand Sponsorship valuation, Multi-Incrementality Measurement, Media Performance, Brand and Category Health and Competitive Intelligence Dashboarding
SVP Group Client Lead
Arena Media (Havas Media Network)
New York
01.2017 - 01.2021
- Clients: Proximo Spirits US, Gambrinus US, Puma US and Global, ION (now Scripps), UMG: 2017-2020
- Launched Arena Media as a conflict agency within Havas Media Network with Proximo Spirits as initial client
- Scope of Services Managed: Global Account Management, Strategy, Communications and Channel planning, Intelligence, Data, Analytics, Engineering, Mar Tech, Advanced Measurement, SEO, Performance and Biddable Media, Investments, commercial, Content and Partnerships, Influencer, E-Commerce
- Oversaw Proximo Spirits media investment growth of 75% over 3 year period with 220% agency revenue growth over the same time period, via significant expansion of services (Social, and Programmatic, Mar Tech, Intelligence, SEO, E-Commerce)
- Client Lead on PUMA media pitch and managed global transition across 25 different markets from Oct’18-Dec’19
- Client lead on Gambrinus, UMG and ION client acquisitions and growth development
Education
Bachelor of Arts - English Language and Literature
Gettysburg College
Gettysburg, PA01-2002
Skills
- Client relationship management
- Cross-functional collaboration
- Agency transformation
- Global account leadership
- Business growth strategies
- Talent Development
Timeline
EVP Client Experience Lead
Havas Media Network
01.2021 - Current
SVP Group Client Lead
Arena Media (Havas Media Network)
01.2017 - 01.2021
Bachelor of Arts - English Language and Literature
Gettysburg College
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