Timothy J. (T. J.) Williams, CFS

• Led cross-functional teams to optimize operational efficiency and improve service delivery standards.
• Responsible for directly Onboarding over $400M+ in AUM for advisor teams at Wealth Enhancement.
• Responsible for creation and implementation of High Net Worth and Ultra High Net Worth brand within custodial referral program focused on the needs of HNW and UHNW clients.
• Responsible for development and implementation of strategic plan acquiring new clients with assets greater than $500k through partnerships within Custodial programs of Schwab and Fidelity. Resulting strategy led to over $168M in Net New AUM in 2022, and average new prospect of $6.2M.
• Working closely with advisor teams, responsible for strategic brand development that differentiated our firm within our market and maintaining authentic and consistent value proposition. Resulting in brand of consistent focus and value for HNW and UHNW clients, specifically in areas of tax and estate planning.
• Increased penetration within region to 67% of Schwab Financial Consultants referring to Wealth Enhancement in 2024. (Highest Market share in firm).
• Fostered partnerships with industry stakeholders to expand market presence and drive business growth.
• Responsible for marketing and implementation plan that led to establishment of go to brand for comprehensive financial planning and 37% market share in NY and Long Island. 4% in 2021.
• Mentored junior executives, fostering professional development and promoting a culture of excellence within teams.
• Panel member and system resource for Marketing, process creation and execution for Business Development, Marketing teams and advisors.
• Designed content and training programs for Internal Sales Teams and Marketing Teams as well as developed means of organizing and analyzing data in order to determine new strategic direction.
• Assisted in design and creation of client facing material for client events, marketing pieces and B2B and B2C communication that aligned with profitable client acquisition based on our strategic plan.
• Created and executed training program for Internal Wholesalers and Marketing Directors that included weekly calls and curriculum.
• Speaker at Regional and National advisor/client events on client acquisition, retention, practice and time management.
• RoundTable(TM) expert in areas of, Real Estate Investing, UHNW cases, Estate Planning and Insurance and Annuity.
• Responsible for annual budget of over $200k+.

• Aligned organizational objectives with company mission to increase year over year growth resulting in #1 in New Clients and #5 in YOY Increase in growth. (Out of 77 regions)
• Business Planning Council Member responsible for guidance and implementation of new technology in order to create strategic business plans company wide. Aligning each region with overall strategic goal of company.
• Technology Council Member responsible for utilization and adaptation of SalesForce and Tableau data screens for business planning and ongoing strategic planning and adjustments.
• Cultivated relationships with key stakeholders, driving collaboration and fostering partnerships to advance business goals.
• Directed regional strategy execution, aligning operations with corporate objectives to enhance market presence.

• Increased market share to #2 at Jackson, from 4% to 47% in September 2020 by analyzing industry trends and tracking competitor activities to inform decision making and execution.
• Maintained P&L and shouldered corporate fiscal responsibility of a budget of over $150,000/year.
• Mentor to new and veteran External and Internal Partners both formal and informal.
• Created "The Incrementum Calls". Series of virtual self-improvement calls designed to help Internal Teams struggling through pandemic. Cultivating company-wide culture of collaboration mental health awareness. Implemented company wide.
• Represented organization at industry conferences regionally and nationally later becoming "go-to" presenter for State Farm Insurance Agency upon launch of distribution at their firm.

Increased overall distribution and market penetration resulting in consistent Top 5 in both new producers and sales in the country while branded both ING and Sammons Retirement Solutions.

• Employee #23 at Sammons Retirement Solutions. Helped create repeatable, transferrable brand and story still used today.
• Spearheaded strategic initiatives to enhance retirement product offerings, aligning with market demands and regulatory standards.
• Sammons "Advisory Council" responsible for vetting of new products and evaluating broker-dealers and distribution strategy.
• Maintained P&L on average of $100,000/year.
• Oversaw multi-channel distribution strategies to optimize client engagement and retention across multiple territories.
• Analyzed market trends to identify opportunities for product innovation and expansion initiatives.
• Led regional strategy development to enhance market penetration and client engagement.
• Oversaw implementation of best practices, improving operational efficiency across multiple locations.
• Analyzed market trends to identify growth opportunities and inform decision-making processes.

• Senior Partner in "Platinum Financial Service" Practice (Top 10%).
• $130,000,000 in AUM. -Fee Based Planning, and Insurance.
• $1M+ Revenue/ year. Early adopters to ongoing planning and AUM Fee as well as Flat Fee arrangements.
• Managed human resource responsibilities, systemization of tasks to optimize business performance as well as reduce impact of turnover. for development, recruitment and retention of team of advisors. 24 advisors with 8 directly reporting to me.
• Established client service schedule processes that became adopted best practices company wide.
• Responsible for marketing strategy and implementation that included obtaining Office Hours in AstraZeneca's Corporate Home Office.
• Participated in marketing, evaluation and purchase of 3 financial planning practices as well as negotiation and sale of my own practice.
• Established performance- and merit-based evaluation system to assess staff performance.
• Maintained P&L and shouldered corporate fiscal responsibility of my personal practice as well as when negotiating purchase of future practices.
• Led a team of financial advisors to enhance client service delivery and satisfaction.
• Developed comprehensive financial plans tailored to individual client goals and risk tolerance.
• Mentored junior advisors, fostering professional growth and improving team performance.