Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Heather Scott

Heather Scott

Seattle,WA

Summary

Dynamic Chief Strategy Officer with a proven track record in driving marketing transformation and global strategy initiatives. Expertise in account-based marketing, digital innovation, and measurable growth strategies for B2B and B2C segments.

Overview

23
23
years of professional experience

Work History

Chief Strategy Officer, Head of Global Marketing, Strategy & Communications

Indigo Slate
Seattle, Washington
11.2023 - Current
  • Directed global B2B and B2C growth initiatives, driving customer acquisition for mid-market and enterprise clients.
  • Spearheaded a full marketing transformation across brand, demand generation, partner marketing, and paid media.
  • Integrated AI-driven tools into content creation and campaign management, scaling delivery while reducing costs.
  • Increased service line revenue by 65% within 18 months through market expansion and client engagement strategies.
  • Elevated client satisfaction scores by 10% through a focus on service excellence, people development, and upskilling.
  • Built the business model, strategy, and operating structure for a new global in-house/white-label media practice.
  • Developed tech stack, governance, measurement frameworks, and templates to scale paid, social, search, and programmatic media globally.
  • Positioned the media practice as a strategic partner through internal education sessions, onboarding, and structured learning agendas.
  • Partnered with cross-functional leaders to align marketing strategy with corporate growth objectives and client outcomes.
  • Mentored senior leaders and high-potential talent, embedding a culture of innovation, accountability, and continuous learning.

Executive Strategy and Business Consultant

Fireworks Strategy
Seattle, Washington
02.2003 - Current
  • Directed B2B client strategies for Wunderman Thompson, delivering brand platforms, go-to-market plans, and customer journey maps for Infor ERP and Infor Nexus.
  • Built 3-5-year strategic visions for supply chain, hospitality, and manufacturing clients, emphasizing authentic storytelling and market differentiation.
  • Served as a fractional CMO, providing short-term executive marketing leadership to drive growth and strengthen strategic direction.
  • Conducted competitive audits, market evaluations, and customer insight analysis to uncover growth opportunities.
  • Developed integrated campaign strategies informed by audience research, partnership development, and trend forecasting.
  • Guided creative asset production and content strategy to support cross-industry campaign launches.
  • Consulted across enterprise scales-from startups to Fortune 500s-on positioning, brand strategy, and growth planning.
  • Delivered thought leadership in technology, retail, hospitality, food & beverage, and tourism sectors.
  • Facilitated alignment between marketing strategy, customer engagement, and business outcomes.
  • Advised executive stakeholders on future-state strategy, brand architecture, and investment priorities.

Chief Strategy Officer, Head of NA B2B Strategy

Merkle, Dentsu Aegis
Seattle, Washington
11.2021 - 02.2023
  • Appointed as Merkle B2B's first Chief Strategy Officer following the integration of four award-winning agencies (David Wood Associates, Gyro, B2B International, Digital Pi).
  • Unified B2B strategy across the agency portfolio, establishing collaborative frameworks and introducing account-based marketing (ABM).
  • Secured $60M+ in new business with clients including Lenovo, Sonos, and Workday.
  • Increased client revenue by $3M while boosting client satisfaction scores by 10%.
  • Redefined the agency's value proposition, global marketing vision, and product suite to drive talent retention and client growth.
  • Built and scaled the ABM practice, including a proprietary assessment model, expanding offerings for enterprise clients such as AWS and Office Depot.
  • Elevated agency visibility and credibility, contributing to inclusion in Gartner industry reports and reviews.
  • Directed cross-disciplinary integration across paid media, creative, insights, and marketing automation.
  • Partnered with senior executives to strengthen go-to-market strategies and enhance customer engagement.
  • Championed a culture of collaboration, innovation, and client-centricity, enabling sustainable growth and market differentiation.

Vice President, Head of NA Strategy

Essence Global
Seattle, Washington
10.2018 - 10.2021
  • Directed paid, owned, and earned media strategies while repositioning the business model toward tech consultancy.
  • Quadrupled B2B strategy revenue by instilling a culture of critical thinking and precision execution.
  • Co-developed Google's inaugural Client B2B Center of Excellence, unifying benchmarks and building a scalable methodology.
  • Integrated measurement frameworks, MarTech platforms, and AI applications to align global agency teams and Fortune 500 stakeholders.
  • Partnered with Google Cloud to monetize MLB sponsorships through data-driven storytelling, immersive fan experiences, and AI/ML activations.
  • Elevated strategic alignment and operational excellence across global accounts by embedding best practices and innovation.

Vice President, Head of NA Strategy and Planning Group

WE Communications
Seattle, Washington
06.2015 - 10.2018
  • Founded and scaled the agency's first strategy practice, embedding modern research and data methodologies.
  • Launched the Planner Plus program to upskill teams and embed strategic thinking across the organization.
  • Built C-suite trust as a thought leader on 'future of' trends across retail, sustainability, and Gen Z.
  • Drove new business wins, high impact speaking engagements, and PR News byline publications through thought leadership.
  • Partnered with Volvo Car Mobility CEO to develop shared mobility solutions that advanced on-demand revenue and repositioned the Volvo brand.
  • Championed inclusive design through research, co-creation workshops, and product testing across diverse user groups.

Principal Marketing Manager, Head of US Retail Customer Experience

Amazon
Seattle, Washington
06.2014 - 06.2015
  • Directed U.S. retail merchandising program spanning 5,000+ stores and four device product categories.
  • Managed end-to-end execution across tablets, e-readers, smart speakers, streaming devices, and smartphones.
  • Developed creative assets, electronic displays, and retail content to strengthen consumer engagement.
  • Built scalable tools and processes to streamline partner relationships and ensure seamless launches.
  • Oversaw third-party labor, seasonal retail transitions, and channel partner coordination with Best Buy, Target, Walmart, and Amazon.
  • Elevated in-store and online customer experiences by aligning merchandising with brand and sales priorities.

Director of Strategy & Insights

Wunderman Thompson (WPP)
Seattle, WA
11.2009 - 05.2014
  • Designed acquisition, onboarding, and loyalty strategies across telecom, sports, and consumer industries.
  • Helped T-Mobile win 2013 DMA Marketer of the Year through innovative customer lifecycle programs.
  • Boosted Seattle Storm ticket sales 15% through brand repositioning and targeted engagement campaigns.
  • Conceived and launched the agency's first Mystery Shopper program to decode competitor and client journeys.
  • Provided C-suite insights that shaped annual planning, product strategy, and customer contact frameworks.
  • Delivered innovative methodologies that strengthened client retention and informed market strategy.

Senior Channel Marketing Manager

Microsoft
Redmond, Washington
06.2007 - 10.2009
  • Created global e-learning programs for Windows Phone, reaching 80,000+ reseller reps worldwide.
  • Boosted sales and advocacy by accelerating product knowledge and certification completion.
  • Developed the original business case for the Windows Phone Reseller Sales Rep Forum.
  • Built a cross-functional platform to complement LMS, capture competitive insights, and surface issues.
  • Enhanced reseller engagement and frontline readiness through knowledge-sharing and advocacy programs.
  • Drove retail sales performance by aligning training, feedback, and product launches across global markets.

Education

Soul Trained Executive Leadership Development Certification -

01.2019

Bachelor of Science - Marketing & Spanish

Indiana University
Bloomington, IN

Skills

  • Executive Leadership & Strategy
  • Marketing Transformation
  • Account-Based Marketing (ABM)
  • Go-to-Market (GTM) Strategy
  • Digital & Media Innovation
  • Revenue & Business Growth
  • Thought Leadership
  • Team Building & Leadership Development
  • Customer Experience (CX)
  • Industry Expertise

Websites

Timeline

Chief Strategy Officer, Head of Global Marketing, Strategy & Communications

Indigo Slate
11.2023 - Current

Chief Strategy Officer, Head of NA B2B Strategy

Merkle, Dentsu Aegis
11.2021 - 02.2023

Vice President, Head of NA Strategy

Essence Global
10.2018 - 10.2021

Vice President, Head of NA Strategy and Planning Group

WE Communications
06.2015 - 10.2018

Principal Marketing Manager, Head of US Retail Customer Experience

Amazon
06.2014 - 06.2015

Director of Strategy & Insights

Wunderman Thompson (WPP)
11.2009 - 05.2014

Senior Channel Marketing Manager

Microsoft
06.2007 - 10.2009

Executive Strategy and Business Consultant

Fireworks Strategy
02.2003 - Current

Soul Trained Executive Leadership Development Certification -

Bachelor of Science - Marketing & Spanish

Indiana University

Similar Profiles

CREATE PROFILE