Tina Ashkouri
Manassas,VA
Summary
Dynamic leader with a proven track record at ROI Advertising, excelling in client relationship building and process improvement. Mastered the art of coordinating complex projects, significantly enhancing operational efficiency. Expert in account management and staff development, fostering team success and client satisfaction.
Overview
33
33
years of professional experience
Work History
VP, Director of Client Relations
ROI Advertising
02.2022 - Current
- Coordinate and manage multiple projects from conception through completion in a fast-paced environment.
- Cultivate strong relationships with key stakeholders, including clients, vendors, and design team to promote collaboration and long-term success.
- Lead cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrate proficient leadership skills to motivate employees and build competent teams.
- Collaborate with senior management to develop strategic initiatives and long term goals.
- Work closely across all department to communicate deadlines and ensure projects move through the Agency in a timely manner.
- Identify opportunities to improve business process flows and productivity.
- Establish a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
Production and Traffic Director
ROI Advertising
06.2007 - 02.2022
- Coordinate and manage multiple print and interactive projects from conception through completion in a fast-paced environment.
- Serve as liaison between Client Services, Creative, and outside vendors.
- Work closely with clients and Creative Department to communicate deadlines and ensure projects move through the Agency in a timely manner.
- Oversee all necessary press checks and maintain all vendor relationships.
- Traffic all radio, television, print and on-line advertising to appropriate venues.
- Create detailed traffic instructions and ensure timely delivery.
- Oversee various client media plans and trafficking ads accordingly.
- Provide day-to-day account management for two major accounts.
- Run weekly production meetings to communicate job status information to all team members.
Account Executive
Balmar, Inc
04.2003 - 02.2007
- Established, developed and maintained regional territory in Metropolitan Washington, DC for print, design and fulfillment/storage services.
- Set and achieved weekly goals for cold-calling new prospects, developing leads and maintaining loyal customers.
- Developed a base of new customers in associations, US government agencies, non-profit organizations, corporations and design firms.
- Built strong customer loyalty with quick responses to client needs and strong product and process knowledge.
- Maintained long-term consultative relationship with clients while achieving strong yearly sales growth.
- Produced detailed price quotes for clients based on required specifications
- Determined exact billing amounts to be invoiced to clients based on initial quote prepared and other chargeable services incurred during manufacturing process.
Expeditor
Balmar, Inc
05.2002 - 04.2003
- Served as a liaison between customer service department, art department/pre-press department and production staff.
- Managed production of over 100 jobs per day to ensure product quality and on-time delivery.
- Worked with Production Manager to maintain press schedules.
- Met with customers and account executives during press inspections and relayed necessary information to Press and Production Managers.
Customer Service Representative
Balmar, Inc
03.1999 - 05.2002
- Served as a liaison between customers, sales representatives and production staff.
- Tracked jobs in production daily to ensure on-time delivery and coordinated schedules with production staff and outside vendors.
- Determined most efficient job plan based on client specifications and needs.
- Managed all phases of production from initial planning stage through final delivery to customer.
Circulation Director
The Falmouth Institute
01.1998 - 03.1999
- Managed all circulation and fulfillment efforts for various publications and monthly American Indian Report magazine.
- Developed all promotional campaigns for the acquisition of new subscribers and renewals.
- Worked closely with publisher to maximize response and contain all marketing and direct mail costs.
- Tracked all postal regulation requirements as well as postage tracking and management.
- Managed Resource Catalog division which included establishing and maintaining vendor relationships, inventory control, customer service and order processing and preparation of all sales and marketing reports.
Trainer
The Falmouth Institute
10.1993 - 01.1998
- Conducted workshop presentations on a variety of topics for groups of five to 300 with emphasis on Parliamentary Procedures, Robert’s Rules of Order, Conducting Effective Minutes and Taking Minutes.
- Developed course curriculum, textbooks, handout materials, exercises and case studies.
Marketing Representative
The Falmouth Institute
07.1993 - 01.1998
- Managed print production of corporate training and marketing materials.
- Worked with outside vendors to obtain competitive bids and relay production needs.
- Coordinated direct mail efforts for training and publishing products which included design and layout of promotional materials, list management and list rental.
- Marketed on-site training programs and conferences and identified target markets for mailing campaigns.
- Represented company at nationwide trade shows and conferences.
- Developed and maintained new and existing client relationships.
Course Administrator
The Falmouth Institute
08.1991 - 07.1993
- Contacted hotel sales directors to coordinate conference dates with an average of 20 conferences per month
- Coordinated shipments of educational materials to conference site
- Arranged travel and hotel accommodations for instructors and consultants nationwide
- Reviewed all potential hotel contracts and invoiced conference participants
- Provided customer services and troubleshot for participant concerns on a daily basis
- Assisted the President and Marketing Director.
Education
Legal Secretarial Diploma, Honors Diploma -
Washington Business School
Vienna, VA06.1991
Skills
- Team Leadership
- Project Management
- Decision-Making
- Critical Thinking
- Complex Problem-Solving
- Client Relationship Building
- Account Management
- Process Improvement
- Business Development
- Operations Management
Affiliations
National Association of Parliamentarians
Timeline
VP, Director of Client Relations
ROI Advertising
02.2022 - Current
Production and Traffic Director
ROI Advertising
06.2007 - 02.2022
Account Executive
Balmar, Inc
04.2003 - 02.2007
Expeditor
Balmar, Inc
05.2002 - 04.2003
Customer Service Representative
Balmar, Inc
03.1999 - 05.2002
Circulation Director
The Falmouth Institute
01.1998 - 03.1999
Trainer
The Falmouth Institute
10.1993 - 01.1998
Marketing Representative
The Falmouth Institute
07.1993 - 01.1998
Course Administrator
The Falmouth Institute
08.1991 - 07.1993
Legal Secretarial Diploma, Honors Diploma -
Washington Business School
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