Tina Bai
New York
Summary
Executive leader with 10+ years of experience driving technical transformation across SaaS, financial services, and foodtech. Proven ability to scale product platforms, align engineering and GTM stakeholders, and lead TPM teams to consistent business impact. Fluent in cloud architecture, enterprise compliance, and data systems in regulated environments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Director, Revenue Strategy & Commercial Planning
Botrista
New York
06.2024 - Current
- Function head for revenue strategy and technical execution for a foodtech company monetizing through RaaS and consumables.
- Own GTM systems and automation across sales ops, 3PD pilots, mobile ordering, and telemetry.
- Drove 2x throughput vs. historical benchmarks and 40% YoY increase in revenue per unit.
- Built forecasting, performance, and maintenance dashboards used in board meetings.
- Scaled installs from 500+ to 2,000+ with zero churn in 2025 installs to date.
- Led global team of 9 across R&D, Sales Ops, and BI; hired 2 net-new TPMs in 2025.
Director, Global Risk Management (Revenue & Transformation)
AB InBev
New York
03.2022 - 04.2024
- Partnered with commercial and finance leaders to reduce risk and modernize GTM systems.
- Generated $33M+ in global savings through transformation programs.
- Built compliance tooling, reporting standardization, and risk guardrails across 3 continents.
- Improved revenue planning accuracy by 25%, delivering $5M in recurring benefit.
Engagement Manager, Strategy & Operations
WSN Global Consulting
New York
09.2018 - 03.2022
- Delivered GTM and platform transformation for Fortune 500 financial clients.
- Integrated CRM, analytics, and forecasting tools for high-scale sales orgs.
- Led regulatory alignment projects at Citigroup (ECB & Fed charters).
- Built forecasting models and agile TPM frameworks for hybrid teams.
Analyst, Strategy & Operations
Deloitte
New York
06.2016 - 09.2018
- Developed performance dashboards and operational models for Fortune 100 clients.
- Collaborated across strategy, finance, and technical teams.
Education
MBA -
Columbia Business School
New York, NY08.2024
BBA - Finance, MIS & Business Analytics
Villanova University
Villanova, PA08.2016
Skills
- Sales Strategy: Revenue Strategy, GTM Planning, Sales Productivity, Channel Partnerships
- Analytics: Forecasting, Segmentation, Performance Reporting, Dashboard Design
- Revenue Models: Recurring Revenue, RaaS & Consumables, SaaS & Marketplace
- Technology: Salesforce, SQL, AWS, Tableau, PowerBI, Excel Modeling, Anaplan
- Tools: Scenario Planning, Jira, Agile, Confluence, GTM Systems
Certification
- Project Management Professional (PMP)
- Lean Six Sigma Black Belt
- SAFe Scrum Master
BOARD & LEADERSHIP
- Board Member, SuitUp
- Ambassador, Tonehouse
- Licensed Real Estate Salesperson (NY)
Timeline
Director, Revenue Strategy & Commercial Planning
Botrista
06.2024 - Current
Director, Global Risk Management (Revenue & Transformation)
AB InBev
03.2022 - 04.2024
Engagement Manager, Strategy & Operations
WSN Global Consulting
09.2018 - 03.2022
Analyst, Strategy & Operations
Deloitte
06.2016 - 09.2018
MBA -
Columbia Business School
BBA - Finance, MIS & Business Analytics
Villanova University
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