Summary
Overview
Work History
Education
Skills
CORE COMPETENCIES
Timeline
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Tina Calderon

Summary

Dynamic Sales Developer with a proven track record in strategic planning and implementation, specializing in the cosmetic and skincare industries. Extensive knowledge of market trends and user requirements enables effective comparative analysis to drive business growth. Renowned for building positive relationships with customers, counterparts, and key decision-makers while delivering impactful presentations on motivation and leadership training. Committed to collaboration across sales, marketing, and support teams to prioritize product vision and ensure alignment with revenue and customer satisfaction objectives.

Overview

20
20
years of professional experience

Work History

Sales and Education Executive

Orveon Global
09.2018 - Current
  • Driving sales to achieve year over year growth , while influencing retailer associates through sales, and education.
  • High level focus with sales, product knowledge and retail market to drive overall territory strategies.
  • Driving home grown and corporate driven events in Ulta and Sephora that drives awareness of brand and sales growth.
  • Training and leading a team of freelancers to support remote and local doors. Coaching and inspiring for results.
  • Reviewing and building business strategies, corporate meetings and administrative office duties once a week.


Freelancer/Brand Ambassador

Bare Minerals, Ulta
02.2014 - 09.2018
  • Focuses on exceptional customer service to elevate brand awareness & sales.
  • Records and follows up with weekly sales goals to achieve results in penetration of daily focus and key products that bring more revenue to the table.
  • Trains the Ulta team in new products and selling techniques.
  • Participates in Ulta Brand events to increase volume and brand.
  • Utilizes operational excellence by self managing inventory control, merchandising structures, and marketing.
  • Demonstrates excellent written and verbal communication via weekly recaps and touchbases daily/weekly.

Co-Manager

Dunn Edwards Paint
06.2015 - 02.2017
  • Daily operations with inventory control, cycle counts, and merchandising.
  • Driving daily business through superior customer service, product knowledge,and branding.
  • Supported company vision by driving people development and coaching.
  • Responsible for hiring and running monthly training meetings to include OSHA standard safety topics.
  • Built positive interactions with painting contractors and homeowners to maintain customer loyalty.
  • Demonstrated passion for the Brand and its people by cultivating teamwork, and modeling integrity, authenticity, inspiring and influencing others.

Co-Manager

Bath & Body Works
01.2014 - 01.2015
  • Coached in the moment to drive for results with sales and customer service.
  • Challenged planning and executions skills through monthly store visual floor-sets.
  • Focused on building sales by measuring and driving average dollar sales & conversion through team coaching and celebrations.
  • Supported store manager for the first Arizona opening of the White Barn Candle company, demonstrated visual talent and training to produce company standard.
  • Practice supportive leadership style by encouraging and practicing two-way communication, and positive responses that demonstrated social and emotional support to the team.

Specialist

SEPHORA
01.2006 - 01.2014
  • Created and executed strategic and tactical marketing plans to drive sales.
  • Focused on building customer loyalty and positive surveys through coaching team on customer service, selling, and product knowledge.
  • Built strong brand relationships through collaboration, building trust, integrity, and support towards branding and common goals.
  • Operational excellence practices using P&L reports, inventory controls, and merchandising to support the stores overall productivity and protect profitability structures.
  • Passion for people displayed by building morale through contests, incentives, and recognition. Supportive of company values to drive for trust and loyalty in team and brand representatives.
  • Worked with outside Brand Representatives creating special events to drive traffic and sales.

Freelancer/Event Artist

IT Cosmetics, Ulta Stores
01.2011 - 07.2012
  • Shares Product knowledge and Brand story while selling It Cosmetics.
  • Produces sales and working as a team to drive massive volume during events.
  • Demonstrates exceptional customer service and highlighted on Yelp review during in store interaction with Ulta guests.
  • On going communication with Prestige Manager and counter parts to support People, Product, and Productivity during every shift.
  • Participates in group trainings with It Cosmetics team to elevate Product knowledge.
  • Maintains a high level of professionalism towards all interactive parties while in stores, makes every attempt to collaborate and support other brands.

Education

Bachelors of Applied Science - Organizational Leadership

Arizona State University
Phoenix, AZ
01.2017

AAS degree - Fashion Merchandising, Marketing and Business

Phoenix College
Phoenix, AZ
01.2015

Skills

  • Professional networking
  • Sales motivation and guidance
  • Market analysis proficiency
  • Collaborative partnership building
  • Client engagement strategies
  • Motivating team success
  • Sales and client engagement
  • Effective team collaborator
  • Skilled in fostering professional relationships
  • Steadfast commitment
  • Inventory control

CORE COMPETENCIES

  • Ability to effectively manage the performance and development of store managers to drive and maximize sales performance throughout the area.
  • Ability to maximize sales through exceptional customer interaction and planning.
  • Abillity to analyze potential business opportunities to surface important market strategies, training, and resolving internal priorities to improve and support company vision.
  • Ability to bring energy and motivation to team brand ambassadors through training and coaching.
  • Carries a high drive for self development and learning. Updates position growth by participating in educational opportunities; reading articles; following business publications; following trends and competitors using publications and social media. Maintains personal networks.
  • Uses creativity to prosper productivity; add value in brain storming settings. Producing innovation to elevate products and services for target customers and the business needs.
  • Proficient in utilizing brand ranking penetration and stock status reports to analyze and strategize sales and stock level planning.

Timeline

Sales and Education Executive

Orveon Global
09.2018 - Current

Co-Manager

Dunn Edwards Paint
06.2015 - 02.2017

Freelancer/Brand Ambassador

Bare Minerals, Ulta
02.2014 - 09.2018

Co-Manager

Bath & Body Works
01.2014 - 01.2015

Freelancer/Event Artist

IT Cosmetics, Ulta Stores
01.2011 - 07.2012

Specialist

SEPHORA
01.2006 - 01.2014

AAS degree - Fashion Merchandising, Marketing and Business

Phoenix College

Bachelors of Applied Science - Organizational Leadership

Arizona State University