Website Manager
Knox Community Hospital
08.2007 - 12.2025
- Managed social media website content development and creative messaging.
- Designed and administered primary research surveys to gauge interest in the new services, post event feedback and best practices for providing communication resources online.
- Made detailed recommendations and developed solutions based on findings.
- Constructed PowerPoint presentations for community-based events, online educator courses and video communication resources for new and existing services in line with SaaS initiatives.
- Made recommendations for marketing strategies to position the organization for continued growth and development.
- Led the development and creative for a responsive device-friendly website solution and social media solutions which resulted in improved analytics for new site visitors.
- COMMITTEES:
- Tobacco Free Committee
- Reward and Recognition Committee
- Live Well Committee for Employee Health
- Managed website content updates to enhance user experience and engagement.
- Coordinated SEO strategies to improve organic search rankings and site visibility.
- Oversaw troubleshooting and resolution of technical issues related to website functionality.
- Led cross-functional projects to optimize site navigation and user interface design.
- Drove strategic initiatives to enhance website security and data protection measures.
- Improved site performance through regular monitoring, updates, and troubleshooting.
- Managed website projects from inception to completion, ensuring timely delivery and adherence to budget constraints.
- Enhanced user experience by optimizing website layouts and navigation features.
- Ensured consistent branding across all digital assets by adhering to established style guides and design principles.
- Assisted in driving lead generation efforts through strategic placement of contact forms, chatbots functionality implementation.
- Interpreted client specifications into detailed project proposals that outlined scope of work required for each stage of development.
- Increased conversions through continuous testing of landing pages, CTAs, forms fields using A/B testing methodologies.
- Optimized mobile responsiveness, ensuring seamless user experience across all device types.
- Led redesign of corporate website, resulting in more modern, user-friendly interface and improved customer engagement.