Salesforce
Years Accounting lifecycle expertise
Tina Davis
Summary
An articulate and driven leader with high energy and an engaging personality, offering extensive and diverse experience in marketing strategy (12 years) and all aspects of the accounting cycle (14 years), including budgeting and financial analysis. Skilled in driving company growth through strategic marketing strategies. Excels at assessing market trends and customer needs to develop targeted marketing campaigns. Expertise spans email campaigns, public relations, social media, channel, partner and alliance marketing programs, and event planning. Keen insight into planning and executing budgets, as well as utilizing market research to identify customer needs. Consistently increases brand visibility and market share. Possesses excellent communication and customer service skills. A solid history of success in boosting program operations efficiency, conversion rates, and performance. Well-versed in both online and traditional marketing approaches.
Overview
12
12
14
14
Years Strategic Marketing expertise
17
17
years of professional experience
Work History
Director of Marketing
Numonix
03.2022 - 09.2024
- Within 6 months, completed a brand refresh, website redesign, social media management, and partner program launch
- Established Digital Marketing Strategy, resulting in 17% engagement rates, and 7% follower growth, and generated content for greater engagement including YouTube channel and more.
- Planned and executed multiple major industry events, establishing analytics for performance measurement.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
Marketing Operations Delivery Lead
IBM
06.2022 - 04.2023
- Client Operations Delivery for Humana, overseeing discovery and process optimization planning in conjunction with Salesforce and Marketing Cloud Migration planning and timeliness.
- Project management and coordination of deliverables for a team of over 45, staffing, audit, and reporting acting as Scrum Master – leading daily standup calls and monthly reports of milestones to executive leadership teams.
- Facilitated successful resolution of delivery-related disputes by mediating between customers, drivers, and internal stakeholders as needed.
Global Alliances Marketing Manager
Logitech
10.2020 - 11.2021
- Oversaw Salesforce migration, journeys, and sequences for automation.
- Launched Partner Portal build on IMpartner platform and migrated 100+ partners.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
Product / Partner Marketing Manager
Medical Technology Billing Corp
08.2019 - 10.2020
- Established and built partner marketing strategy for Group Purchasing Organization (GPO) and Connect Partner Marketplace.
- Defined and implemented partner recruiting campaigns to target prospective partners and grow existing partner revenues.
- Grew GPO by doubling partner relationships, member recruitment resulting in 10% growth as well as 3% increase of partner revenues.
- Structured reporting, meeting cadence, and marketing strategy for top 30 partners resulting in 12% increase in revenues Q over Q.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Captured new members by optimizing business strategies and launching suppliers to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading partners.
Director of Marketing
CallCabinet Corporation
11.2018 - 07.2019
- Evaluate and launch strategy for annual marketing plan, brand awareness campaigns and website refresh inclusive of SEO.
- Established brand guidelines, channel partner marketing program and HubSpot optimization.
- Implemented effective marketing event campaigns •Reported, evaluated, and updated AdWords campaign performance •Launched Channel Partner marketing program to top 20 partners •Managed company relationships with industry trade publications.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Brand Marketing Manager
EnsembleIQ
03.2018 - 11.2018
- Managed marketing strategy for top two revenue-producing brands to grow awareness and sponsorship revenue by 10%.
- Implemented strategic marketing plan for events-based growth as well as monthly sponsorship revenues.
- Successfully increased digital engagement by 23% on open and click through rates for digital messages.
- Promoted customer audience engagement through event website development, press releases, event app and communications strategies.
Assistant Marketing Director
AudioCodes
02.2016 - 02.2018
- Curated digital marketing campaigns and lead generation activities for North America within channel partners and enterprise markets.
- Identified key speaking opportunities, created individual event plans acting as publicist for 100+ events annually.
- Worked with VP marketing to develop and execute North American digital marketing strategy for consistent growth in social following by 5+% per quarter and amplified presence across channel and alliance partners.
- Identify and build alliance marketing relationships, including 6-10 joint events annually producing 120% growth in net new contacts over all events.
Marketing Events Manager
AudioCodes
05.2013 - 02.2016
- Managed event-specific project deadlines for over one hundred events annually inclusive of public relations, advertising and collateral material design, production and distribution for all special events, trade shows, and conferences related to channel partner community, industry marquee events, and distribution initiatives.
- Developed event budgets with quarterly tracking, limiting variance from forecasted costs within 3% •Cultivated and expanded marketing vendor relationships including price and contract negotiations, with 10% reduction on recurring purchases and 23% year over year savings with exhibition rentals.
Accounting Supervisor
AudioCodes
02.2011 - 05.2013
- Provided accurate closing of Singapore and, financials for consolidation to HQ financials.
- Managed US accounts payables team of 4 to ensure timely and efficient processing of all aging payables.
- US & Latin America Regional Trainer for over 300 employees in Travel and expense reporting system.
- Prepared reconciliations of multiple bank and balance sheet accounts.
- Performed annual GAAP assessments, updating desk procedures & resulting remediation activities.
- Maintained fixed asset record of asset purchases, retirements, impairments and depreciation on fixed asset register.
- Input of journal entries with follow up account analysis.
Assistant Controller
Dome-Tech
07.2007 - 01.2011
- Supervised accurate, efficient, and compliant completion of monthly financial reporting packages.
- Calculated salesperson commissions based on established parameters and disbursed quarterly payments.
- Managed budgets, assets, portfolios, accounts payable and receivable and general financial reporting procedures.
- Used QuickBooks to prepare various financial documents, including balance sheets, cash flow reports and income statements.
- Evaluated vendor contracts and budgets to reduce operating expenses by 20%
Education
Mini-MBA Digital Marketing - Digital Marketing
Rutgers School of Business
New Brunswick, NJ06.2016
Associate of Science - Accounting
Raritan Valley Community College
Somerville, NJ06.2013
Skills
- Deeply experienced with HubSpot, Pardot and other marketing automation software and PRM & CRM tools such as SalesForce
- High proficiency in Google Suite and Office365, including Excel, PowerPoint, Word, and presentation creation
- Channel Marketing, Product Marketing, and Partner Marketing
- New Product Launches
- Microsoft Teams, Slack, Asana,Trello and other collaborative / project management software
- Accounting and financial systems and principles such as Oracle, SAP, QuickBooks, Balance Sheet & P&L Review
- Working knowledge of Photoshop, Adobe Illustrator, Canva, WordPress, HTML coding and other design elements
- CRM management
- Marketing analytics
- Sales enablement tool creation
- Content strategy
- Partnership development
Affiliations
- Board Member - Abby's Angels Animal Haven
- CommsVnext Community Volunteer
Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Work from home optionPaid time offSoftware
Hubspot
Slack
Teams
Office 365
Google Office Suite
Hootsuite
Adobe
Canva
SAP
Oracle
Languages
English
Native or Bilingual
Spanish
Limited Working
Interests
Billiards
Kayaking
Animal Welfare and Rescue
Community Service
Timeline
Marketing Operations Delivery Lead
IBM
06.2022 - 04.2023
Director of Marketing
Numonix
03.2022 - 09.2024
Global Alliances Marketing Manager
Logitech
10.2020 - 11.2021
Product / Partner Marketing Manager
Medical Technology Billing Corp
08.2019 - 10.2020
Director of Marketing
CallCabinet Corporation
11.2018 - 07.2019
Brand Marketing Manager
EnsembleIQ
03.2018 - 11.2018
Assistant Marketing Director
AudioCodes
02.2016 - 02.2018
Marketing Events Manager
AudioCodes
05.2013 - 02.2016
Accounting Supervisor
AudioCodes
02.2011 - 05.2013
Assistant Controller
Dome-Tech
07.2007 - 01.2011
Mini-MBA Digital Marketing - Digital Marketing
Rutgers School of Business
Associate of Science - Accounting
Raritan Valley Community College
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